''The Sartorialist'' is a

fashion blog Fashion blogs are blogs that cover the fashion industry, clothing, and lifestyle related topics. Definition A fashion blog can cover many topics, such as specific items of clothing and accessories, beauty tips, trends in various apparel mark ...

by Scott Schuman in New York City.Fleming, Kirsten; April 1, 2007;
Shoots to Twill
"; ''

The New York Post The ''New York Post'' (''NY Post'') is an American Conservatism in the United States, conservative daily Tabloid (newspaper format), tabloid newspaper published in New York City. The ''Post'' also operates three online sites: NYPost. ...

''; retrieved April 2, 2007.

Details

After leaving a fashion sales position to take care of his daughter in 2005, Scott Schuman began carrying a

digital camera A digital camera, also called a digicam, is a camera that captures photographs in Digital data storage, digital memory. Most cameras produced today are digital, largely replacing those that capture images on photographic film or film stock. Dig ...

around on the streets of

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

, taking pictures of people who had dressed in a way that caught his eye, and then posting them to his blog, sometimes with comments about what he'd found. He pioneered

fashion photography Fashion photography is a genre of photography that portrays clothing and other fashion items. This sometimes includes haute couture garments. It typically consists of a fashion photographer taking pictures of a dressed model in a photographic ...

in blog form. Scott schuman sartorialist bryant park fashion week photographer

Schuman began ''The Sartorialist'' with the idea of creating a two-way dialogue about the world of fashion and its relationship to daily life. He describes his philosophy as trying to echo how

fashion design Fashion design is the art of applying design, aesthetics, clothing construction, and natural beauty to clothing and its accessories. It is influenced by diverse cultures and different trends and has varied over time and place. "A fashion design ...

ers looked at what they saw on the street: Schuman collaborated with numerous advertising campaigns: for The Gap and Verizon, with Kiehl's on an exclusively commissioned product and campaign surrounding Father's Day,

Nespresso Nestlé Nespresso S.A., trading as Nespresso, is an operating unit of the Nestlé Group, based in Vevey, Switzerland. Nespresso machines brew espresso and coffee from coffee capsules (or ''pods'' in machines for home or professional use), a ...

, DKNY Jeans, Gant, OVS, Crate & Barrel.

Burberry Burberry Group plc is a British luxury fashion house established in 1856 by Thomas Burberry and headquartered in London, England. It designs and distributes ready to wear, including trench coats, leather accessories, and footwear. It is l ...

, meanwhile, tapped Schuman to shoot the groundbreaking social media-cum-advertising “Art of the Trench” project. Schuman began getting other work from serious fashion publications.

Condé Nast Condé Nast () is a global mass media company founded in 1909 by Condé Nast (businessman), Condé Montrose Nast (1873–1942) and owned by Advance Publications. Its headquarters are located at One World Trade Center in the FiDi, Financial Dis ...

tapped him to do something similar during

Paris Fashion Week Paris Fashion Week (, commonly ) is a series of designer presentations held semi-annually in Paris, France, with spring/summer and autumn/winter events held each year. Dates are determined by the Fédération de la Haute Couture et de la Mode. Pa ...

for its

style.com Style.com was best known as a website owned by international media company Condé Nast. Under Condé Nast, starting in 2000, Style.com was the online site for fashion magazines '' Vogue'' and ''W''. It featured online versions of some of the maga ...

website. He also regularly works events for

Saks Fifth Avenue Saks Fifth Avenue (Colloquialism, colloquially Saks) is an American Luxury goods, luxury department store chain founded in 1867 by Andrew Saks. The first store opened in the F Street and 7th Street shopping districts, F Street shopping distric ...

, and says French ''

Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** '' Vogue Adria'', a fashion magazine for former Yugoslav countries ** ''Vogue Arabia'', an Arab fashion magazine ** ' ...

'' editor

Carine Roitfeld Carine Roitfeld (; born 19 September 1954) is a French fashion editor, former fashion model, and writer. She is the former editor-in-chief of ''Vogue Paris'', a position she held from 2001 to 2011. In 2012, she became founder and editor-in-chief ...

has also talked to him about doing something for her magazine. In 2009, an anthology of Schuman's favourite shots from around the world was published as a book entitled ''The Sartorialist''.

References

External links

* {{DEFAULTSORT:Sartorialist, The Fashion websites Street fashion American photography websites

Details

See also

References

External links