Sarotti is a German

chocolate Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civil ...

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...

owned by

Stollwerck Stollwerck GmbH is a German chocolate manufacturer. It was founded in 1839 and expanded internationally in Europe and America, becoming the second largest producer of chocolate in the United States by 1900. Since 2011 it has belonged to Belg ...

GmbH since 1998.

History

Berlin In 1868 Hugo Hoffmann opened a company to produce sweets. The location of this shop was in Mohrenstraße 10 in

Berlin Berlin is Capital of Germany, the capital and largest city of Germany, both by area and List of cities in Germany by population, by population. Its more than 3.85 million inhabitants make it the European Union's List of cities in the European U ...

. The industrial chocolate production took place on Mehringdamm No. 57 (then Belle-Alliance-Str. 81) since 1881, extended by Mehringdamm No. 55 in 1903 (then Belle-Alliance-Str. 82) and Mehringdamm No. 53 in 1906 (then Belle-Alliance-Str. 83). In 1913 the factory moved into a new building on Teilestraße 13–15 in

Tempelhof Tempelhof () is a locality of Berlin within the borough of Tempelhof-Schöneberg. It is the location of the former Tempelhof Airport, one of the earliest commercial airports in the world. The former airport and surroundings are now a park call ...

, now part of Berlin. Hattersheim Another industrial chocolate production of Sarotti took place in

Hattersheim Hattersheim am Main () is a town in the Main-Taunus district, Hesse ( Germany) and part of the Frankfurt Rhein-Main urban area. Geography Neighbouring towns Hattersheim borders the city of Frankfurt in the northeast, in the southeast with K ...

Hesse Hesse (, , ) or Hessia (, ; german: Hessen ), officially the State of Hessen (german: links=no, Land Hessen), is a state in Germany. Its capital city is Wiesbaden, and the largest urban area is Frankfurt. Two other major historic cities are Da ...

. With the change of the majority stockholding the factory merged to Nestlé. The factory in Hattersheim was in the 1960s one of the biggest companies in Hattersheim and Main-Taunus district with a workforce up to 2,000 workers. The factory was closed down in 1994 and has been officially designated a historic site by Hesse.Website Historic Site in Hesse (in German)
/ref> The Sarotti- Moor ''(Mohr)'' The Sarotti-Moor ''(Mohr)'' was created in 1918 for the 50 year anniversary of the company. In 1929

Nestlé Nestlé S.A. (; ; ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, sin ...

became the majority stockholder in the company. This traditional German brand is only known in its home market. In 1998 Nestlé sold Sarotti to Stollwerck Chocolates, which itself became part of the Belgian Sweet Products/Baronie in 2011. In an attempt to stave off accusations of racism, the tray-carrying blackamoor had been changed into a "mage" of golden skin colour in 2004.

References

External links

*
Sarotti.de
*
Stollwerck.de
* {{PM20, FID=co/045399, TEXT=Documents and clippings about, NAME= Brand name chocolate German brands German confectionery