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Sardar Biglari ( fa, سردار بیگلری; born August 30, 1977) is an American
entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
and is the founder, chairman and
CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especiall ...
of
Biglari Holdings Biglari Holdings Inc. is an American holding company headquartered in San Antonio, Texas, founded by entrepreneur Sardar Biglari. Its major subsidiaries include Steak 'n Shake, ''Maxim'' magazine, First Guard Insurance, and Western Sizzlin'. ...
,Profile
on
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
a holding company that trades on the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its listed ...
under the symbol BH. Biglari controls the Steak 'n Shake Company, First Guard Insurance, ''
Maxim Maxim or Maksim may refer to: Entertainment *Maxim (magazine), ''Maxim'' (magazine), an international men's magazine ** Maxim (Australia), ''Maxim'' (Australia), the Australian edition ** Maxim (India), ''Maxim'' (India), the Indian edition *Maxim ...
'', Southern Oil of Louisiana, Southern Pioneer Insurance and the Western Sizzlin' corporation, which are subsidiaries of Biglari Holdings. Biglari is also founder, chairman and CEO of Biglari Capital, the general partner to
The Lion Fund ''The'' () is a grammatical article in English, denoting persons or things that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in ...
.


Early history

Biglari was born in Iran in 1977, two years before the
Iranian Revolution The Iranian Revolution ( fa, انقلاب ایران, Enqelâb-e Irân, ), also known as the Islamic Revolution ( fa, انقلاب اسلامی, Enqelâb-e Eslâmī), was a series of events that culminated in the overthrow of the Pahlavi dyna ...
. His father, Brigadier General Biglari, served in the Imperial Iranian Armed Forces. Following the revolution, the family escaped Iran as refugees, and in 1984, settled in
San Antonio ("Cradle of Freedom") , image_map = , mapsize = 220px , map_caption = Interactive map of San Antonio , subdivision_type = Country , subdivision_name = United States , subdivision_type1= State , subdivision_name1 = Texas , subdivision_t ...
,
Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...
.


Business career

At the age of 18, he founded INTX.net, an
Internet service provider An Internet service provider (ISP) is an organization that provides services for accessing, using, or participating in the Internet. ISPs can be organized in various forms, such as commercial, community-owned, non-profit, or otherwise privatel ...
, by raising $15,000. In 1999 with concerns about the tech bubble, he sold the company to
Internet America Internet America was an Internet service provider that operated in Texas. In 2015, it was acquired by JAB Broadband and folded into Rise Broadband. History The company was founded in 1995 by Robert Maynard Jr. On December 11, 1998, the company ...
. With the proceeds of the sale, Biglari started an investment partnership at the age of 22. The fund bought shares in restaurant companies including Friendly Ice Cream and Western Sizzlin Corp., which he became chairman and CEO of in 2006. Friendly Ice Cream founder,
S. Prestley Blake Stewart Prestley Blake (November 26, 1914 – February 11, 2021) was an American restaurateur. He was a co-founder of the Friendly Ice Cream Corporation (known more commonly as "Friendly's"). Early life Blake was born in Jersey City, New Jers ...
, found an ally in Biglari and he cashed out and profited when Friendly's was bought out by a private-equity firm. The case was covered by Harvard Business School Professors Fabrizio Ferri, V.G. Narayanan and James Weber. Biglari operates
Biglari Holdings Biglari Holdings Inc. is an American holding company headquartered in San Antonio, Texas, founded by entrepreneur Sardar Biglari. Its major subsidiaries include Steak 'n Shake, ''Maxim'' magazine, First Guard Insurance, and Western Sizzlin'. ...
in San Antonio with a corporate staff of 4. The holding company has over 21,000 employees in total.


Steak 'n Shake

In August 2008, Biglari took over Steak 'n Shake, which had been losing more than $100,000 a day. Biglari turned the company around from near
insolvency In accounting, insolvency is the state of being unable to pay the debts, by a person or company (debtor), at maturity; those in a state of insolvency are said to be ''insolvent''. There are two forms: cash-flow insolvency and balance-sheet in ...
to one making more than $100,000 a day. By 2015, the company had attained 24 consecutive quarters of same-store sales increases under Biglari. However, since that time Steak 'n Shake has run into serious headwinds. In 2018, the number of customers hit their lowest levels in 8 years dropping to 103 million while same store sales fell 5.1%. Biglari has largely attributed the challenges to slow service speed due to a lack of investment in kitchen equipment. In 2019, Steak ‘n Shake began franchising company owned restaurants to select candidates for $10,000 and 50% of the profits. So far, 51 Steak n Shake franchise partners have come on board. Biglari hopes to hit 100 by year-end. There are franchise owners in the program who are on their way to earning over $200,000 in their first year.


Cracker Barrel

Biglari bought 4.7 million shares of
Cracker Barrel Cracker Barrel Old Country Store, Inc., doing business as simply Cracker Barrel, is an American chain of restaurant and gift stores with a Southern country theme. The company was founded by Dan Evins in 1969. Its first store was in Lebanon, ...
in 2011. In 2014,
Harvard Business School Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA ...
professors
Suraj Srinivasan Suraj Srinivasan is an American economist currently the Philip J. Stomberg Professor of Business Administration at Harvard Business School. Srinivasan graduated from Birla Institute of Technology and Science, Pilani, Indian Institute of Managem ...
and Tim Gray wrote a case study on Biglari and Cracker Barrel. On March 14, 2019, it was reported that Biglari wants Cracker Barrel to close its Start up company Holler & Dash. The original $241 million investment in Cracker Barrel made in 2011 and 2012 turned into just under $1 billion in value by the end of 2019.


Maxim

On February 27, 2014, Maxim Magazine was bought by Biglari who commented, "We plan to build the business on multiple dimensions, thereby energizing our readership and viewership.". In January 2016, Biglari officially took over as
editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...
of ''Maxim'', though a Maxim staffer said that the new masthead title just formalizes what has always been clear: Biglari exercises full editorial control over ''Maxim''. At one point in 2015, the staffer said, he decided to throw out a nearly complete version of the December issue in order to completely redesign the magazine. On January 13, 2016 Gilles Bensimon joined Biglari as a special creative director. "What drew me to Maxim was Sardar's vision for the brand," said Bensimon.


First Guard Insurance

On March 19, 2014, Biglari purchased First Guard Insurance Company. First Guard Founder and CEO Ed Campbell said: "I couldn't imagine a better, more fitting owner of First Guard."


Southern Pioneer Property and Casualty Insurance

In 2020, Biglari acquired Southern Pioneer Property & Casualty Insurance Co. from the Hyneman family who will continue to operate the company. Since 1981, Southern Pioneer has grown from $500,000 in capital and surplus and zero premium to over $18,000,000 capital and surplus with written premium in excess of $24,000,000 in 2015.


Southern Oil of Louisiana

In September 2019, Biglari acquired Southern Oil of Louisiana Inc. for $51.5 million.


References

{{DEFAULTSORT:Biglari, Sardar 1977 births Living people American investors American money managers 20th-century American businesspeople Businesspeople from Tehran Iranian emigrants to the United States Trinity University (Texas) alumni 21st-century American businesspeople Businesspeople from San Antonio