Sarah Coventry was an American luxury jewelry brand named after the granddaughter of Lyman K. Stuart, the founder of the company. Established in 1949, the sales force was at first all male. Thousands of women and some men were recruited to sell jewelry at Sarah Coventry home jewelry parties. It was recognized as the largest direct selling jewelry company in the world during the sixties and early seventies. The company did not manufacture their own jewelry but did sketch out designs, then used other manufacturers to produce it. Most of the production happened in the state of

Rhode Island Rhode Island ( ) is a state in the New England region of the Northeastern United States. It borders Connecticut to its west; Massachusetts to its north and east; and the Atlantic Ocean to its south via Rhode Island Sound and Block Is ...

. In 1981 Sarah Coventry filed for bankruptcy. The trademarked name passed through several hands. In the mid-1980s a subsidiary of Playboy Enterprises, Inc. (the publishers of ''

Playboy ''Playboy'' (stylized in all caps) is an American men's Lifestyle journalism, lifestyle and entertainment magazine, available both online and in print. It was founded in Chicago in 1953 by Hugh Hefner and his associates, funded in part by a $ ...

'' magazine) owned the company, as it was planning on diversifying into a brand management company. It later sold the company in the 1990s. However, Sarah Coventry jewelry was re-opened years later by new owners and was being distributed by representatives via catalogs, the Internet, home shopping networks, and other means. By 2009, the name Sarah Coventry was no longer in business.

Marks

Some marks seen on vintage jewelry include: *"SC" *"Sarah Cov." *"Sarah" *"SaC" *"Coventry" There is usually but not always a copyright symbol accompanying the mark.

Marks

References

Further reading