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La Sape, an abbreviation based on the phrase (
French French may refer to: * Something of, from, or related to France ** French language, which originated in France ** French people, a nation and ethnic group ** French cuisine, cooking traditions and practices Arts and media * The French (band), ...
; literally "Society of Ambiance-Makers and Elegant People") and hinting to the French slang word ''sape'' which means "clothes" or ''sapé'', which means "dressed up", is a
subculture A subculture is a group of people within a culture, cultural society that differentiates itself from the values of the conservative, standard or dominant culture to which it belongs, often maintaining some of its founding principles. Subcultures ...
centered on the cities of
Kinshasa Kinshasa (; ; ), formerly named Léopoldville from 1881–1966 (), is the Capital city, capital and Cities of the Democratic Republic of the Congo, largest city of the Democratic Republic of the Congo. Kinshasa is one of the world's fastest-grow ...
and
Brazzaville Brazzaville () is the capital (political), capital and largest city of the Republic of the Congo. Administratively, it is a Departments of the Republic of the Congo, department and a Communes of the Republic of the Congo, commune. Constituting t ...
in the
Democratic Republic of the Congo The Democratic Republic of the Congo (DRC), also known as the DR Congo, Congo-Kinshasa, or simply the Congo (the last ambiguously also referring to the neighbouring Republic of the Congo), is a country in Central Africa. By land area, it is t ...
and
Republic of Congo The Republic of the Congo, also known as Congo-Brazzaville, the Congo Republic or simply the Congo (the last ambiguously also referring to the neighbouring Democratic Republic of the Congo), is a country located on the western coast of Central ...
respectively. An adherent of La Sape is known as a ''sapeur'' or, if female, as a ''sapeuse''. The movement embodies the elegance in style and manners of colonial predecessor
dandies A dandy is a man who places particular importance upon physical appearance and personal grooming, refined language and leisurely hobbies. A dandy could be a self-made man both in person and ''persona'', who emulated the Aristocracy, aristocrati ...
.


History

''La sape'' can be traced back to the period of colonialism in Africa, particularly in the cities of
Brazzaville Brazzaville () is the capital (political), capital and largest city of the Republic of the Congo. Administratively, it is a Departments of the Republic of the Congo, department and a Communes of the Republic of the Congo, commune. Constituting t ...
and
Kinshasa Kinshasa (; ; ), formerly named Léopoldville from 1881–1966 (), is the Capital city, capital and Cities of the Democratic Republic of the Congo, largest city of the Democratic Republic of the Congo. Kinshasa is one of the world's fastest-grow ...
. The houseboys used their connections in France to acquire their clothing. According to Gondola, Camille Diata frontlined the sape movement in Brazzaville in the 1930s, but also had a deep influence in France. He was also part of L'Amicale, "a loosely organized anti-colonial movement," formed in France in 1926 by the imaginative Congolese revolutionary
André Matsoua André Grenard Matswa (Matsoua in French; 17 January 1899 – 13 January 1942) was a Republic of the Congo, Congolese Lari (ethnic group), Lari anti-colonial activist born near Manzakala-Kinkala in then French Congo, Middle Congo, a rare influent ...
. The organization mainly helped Africans new to Paris get settled in the city because they were not welcomed well by the French, facing imprisonment and deportation. By the time of Matsoua's death in 1942, his political developments gained prominence in the Congo and were "hijacked" by the Congolese intellectual elite. They not only adapted the fashion sense but also his anti-colonial views. This movement became a distinctly ethnic
Bakongo The Kongo people (also , singular: or ''M'kongo; , , singular: '') are a Bantu ethnic group primarily defined as the speakers of Kikongo. Subgroups include the Beembe, Bwende, Vili, Sundi, Yombe, Dondo, Lari, and others. They have li ...
and Balari one characterized by potent political symbolism and ideology that would manifest in postcolonial era. The 1950s gave rise to the cosmopolitan, thus bringing prominence to the music scene. Nightclubs and beer halls made up the venues home to the music and young urbanites of the Congolese townships of Kinshasa and Brazzaville. During the postcolonial years, the unique dynamics of La Sape coalesced in 1960 when both Congos were granted independence. Economic chaos ensued and many were left jobless. This caused numerous Congolese people to move abroad to western cities like
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
and
Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...
. Since they were also not very welcome, La Sape acted as refuge for them to cope with European life.
Papa Wemba Jules Shungu Wembadio Pene Kikumba (14 June 1949 – 24 April 2016), known professionally as Papa Wemba (), was a Congolese singer and musician who played Congolese rumba, soukous, and ndombolo. Dubbed the "King of Rumba Rock", he was one of ...
, a Congolese musician, is credited with reviving la sape in Kinshasa during the 1970s by emphasizing the importance of smartly dressed Congolese men.


See also

*
Swenkas In South Africa, Swenkas are working-class Zulu men who participate in amateur competitions that are part fashion show and part choreography, the purpose of which is to display one's style and sense of attitude. The practice, called "swenking", ult ...
– a similar movement in
South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...
*
Stilyagi Stilyagi ( rus, стиляги, p=sʲtʲɪˈlʲæɡʲɪ, "stylish, style hunters") were members of a youth counterculture from the late 1940s until the early 1960s in the Soviet Union. A stilyaga ( rus, стиляга, p=sʲtʲɪˈlʲaɡə ...
– a similar movement in Soviet Russia *
Zoot Suit A zoot suit (occasionally spelled zuit suit) is a men's Suit (clothing), suit with high-waisted, wide-legged, tight-cuffed, wikt:pegged pants, pegged trousers, and a long coat with wide lapels and wide padded shoulders. It is most notable for its ...
* 1980s in African fashion *
2010s in African fashion The fashions of the 2010s were defined by nostalgia, the mainstreaming of subcultural aesthetics, and the growing influence of digital platforms on fashion cycles. Overarching trends of the decade included hipster fashion, normcore and minima ...


References


Further reading

* *Gondola, Didier (2019), “Le moi, le moine et le moineau : Métamorphoses de l’imaginaire de la sape à Kinshasa” ��Ego, Identity, Illusion. Metamorphoses of a Fantasy : La Sape in Kinshasa”BILINGUAL EDITION, pp. 186-207, in Dominique Malaquais, editor, Kinshasa Chroniques/Kinshasa Chronicles, Montreuil (France): Les Éditions de l’œil. *Friedman, Jonathan (1990), “The Political Economy of Elegance. An African Cult of Beauty,” Culture and History VII: pp. 101-125. *Gandoulou, Justin-Daniel (1984), Entre Bacongo et Paris. Paris: centre Georges Pompidou. *Gandoulou, Justin-Daniel (1989), Dandies à Bacongo. Le culte de l’élégance dans la société congolaise contemporaine. Paris: L’Harmattan. *Thomas, Dominic (2003), "Fashion Matters: 'La Sape' and Vestimentary Codes in Transnational Contexts and Urban Diasporas," MLN , Sep., 2003, Vol. 118, No. 4, French Issue (Sep.), pp. 947-973.


External links


''Dimanche à Brazzaville'' (''Sunday in Brazzaville'')
documentary website
''Dimanche à Brazzaville''
on
Vimeo Vimeo ( ) is an American Online video platform, video hosting, sharing, and services provider founded in 2004 and headquartered in New York City. Vimeo focuses on the delivery of high-definition video across a range of devices and operates on a ...

The Sapeurs of Kinshasa
on
BBC World Service The BBC World Service is a British Public broadcasting, public service broadcaster owned and operated by the BBC. It is the world's largest external broadcaster in terms of reception area, language selection and audience reach. It broadcas ...

The Congolese Sape
photo essay by Héctor Mediavilla
Congo's dandies give new meaning to fashion victim
from
Agence France-Presse Agence France-Presse (; AFP) is a French international news agency headquartered in Paris, France. Founded in 1835 as Havas, it is the world's oldest news agency. With 2,400 employees of 100 nationalities, AFP has an editorial presence in 260 c ...

Congolese dandies: Meet the stylish men and women of Brazzaville – in pictures
– ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' {{DEFAULTSORT:Sape, La 1980s fashion 2010s fashion Culture in Brazzaville Culture of the Republic of the Congo Subcultures Fashion aesthetics Culture of Kinshasa African fashion