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is a Japanese entertainment company. It designs, licenses, and produces products focusing on the '' kawaii'' ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and accessories which are sold worldwide, including at specialty brand retail stores in Japan. Sanrio's best-known character is
Hello Kitty , also known by her full name , is a fictional Character (arts), character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. Sanrio depicts Hello Kitty as an Anthropomorphism, anthropomorphi ...
, a little cartoon girl cat and one of the most successful marketing brands in the world. Besides selling character goods, Sanrio takes part in film production and publishing. They own the rights to the ''
Mr. Men ''Mr. Men'' is a British series of children's books by English author Roger Hargreaves which began publication in August 1971. From 1981, an accompanying series of Little Miss books by the same author (but with female characters) was published. ...
'' characters and Japanese licensing rights to the ''
Peanuts ''Peanuts'' is a print syndication, syndicated daily strip, daily and Sunday strip, Sunday American comic strip written and illustrated by Charles M. Schulz. The strip's original run extended from 1950 to 2000, continuing in reruns afterward. ' ...
'' characters. Their
animatronics Animatronics refers to mechatronic puppets. They are a modern variant of the automaton and are often used for the portrayal of characters in films and in theme park attractions. It is a multidisciplinary field integrating puppetry, anatomy a ...
branch, called Kokoro Company, Ltd. (''kokoro'' being Japanese for 'heart') is best known for the
Actroid Actroid is a type of android (humanoid robot) with strong visual human-likeness developed by Osaka University and manufactured by Kokoro Company Ltd. (the animatronics division of Sanrio). It was first unveiled at the 2003 International Robot ...
android Android may refer to: Science and technology * Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), Google's mobile operating system ** Bugdroid, a Google mascot sometimes referred to ...
. The company also runs a franchise of
KFC KFC (Kentucky Fried Chicken) is an American fast food restaurant chain headquartered in Louisville, Kentucky, that specializes in fried chicken. It is the world's second-largest restaurant chain (as measured by sales) after McDonald's, with 2 ...
in
Saitama Prefecture is a landlocked prefecture of Japan located in the Kantō region of Honshu. Saitama Prefecture has a population of 7,338,536 (1 January 2020) and has a geographic area of 3,797 km2 (1,466 sq mi). Saitama Prefecture borders Tochigi Prefecture ...
.


History

Shintaro Tsuji (born December 7, 1927) is a Japanese entrepreneur. Formerly a civil servant, he is the founder and (until 2020) president of Sanrio, a merchandise company known for its characters, including Hello Kitty. Biography Early life Shintaro Tsuji was ...
founded Sanrio on August 10, 1960, then known as the Yamanashi Silk Company using in capital. In 1962, Tsuji expanded his enterprise from
silk Silk is a natural protein fiber, some forms of which can be woven into textiles. The protein fiber of silk is composed mainly of fibroin and is produced by certain insect larvae to form cocoons. The best-known silk is obtained from the coc ...
to rubber sandals with flowers painted on them. Tsuji noticed his success gained by merely adding a cute design to the sandals. He began using existing cartoon characters for his merchandise. In the late 1960s the company began producing goods with the dog character
Snoopy Snoopy is an anthropomorphic beagle in the comic strip ''Peanuts'' by Charles M. Schulz. He can also be found in all of the ''Peanuts'' films and television specials. Since his debut on October 4, 1950, Snoopy has become one of the most recog ...
, from the American comic strip ''
Peanuts ''Peanuts'' is a print syndication, syndicated daily strip, daily and Sunday strip, Sunday American comic strip written and illustrated by Charles M. Schulz. The strip's original run extended from 1950 to 2000, continuing in reruns afterward. ' ...
'', after acquiring the Japanese licensing rights. In 1973 the company was officially established under the name Sanrio. In the book or ''These are Sanrio's Secrets'' Tsuji, Sanrio's founder, said that , part of the company's former name, has an alternative
on'yomi are the logographic Chinese characters taken from the Chinese script and used in the writing of Japanese. They were made a major part of the Japanese writing system during the time of Old Japanese and are still used, along with the subsequent ...
reading of ''Sanri''. The remaining ''o'' was added from the sound people make when they are excited. The company's European website gives another origin of the name, saying the name comes from the Spanish words ''san'' ('holy') and ''río'' ('river'). Tsuji hired his own designers to create characters for Sanrio, to not have to pay outside
royalty fees A royalty payment is a payment made by one party to another that owns a particular asset, for the right to ongoing use of that asset. Royalties are typically agreed upon as a percentage of gross or net revenues derived from the use of an asset o ...
. The first original Sanrio character, Coro Chan, was introduced in 1973.
Hello Kitty , also known by her full name , is a fictional Character (arts), character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. Sanrio depicts Hello Kitty as an Anthropomorphism, anthropomorphi ...
was added to the lineup of early Sanrio characters in 1974 and the first related merchandise was released the following year. The popular feline whose mouth is usually invisible has had both peaks and drops in sales over the years, but always has been the highest contributor to Sanrio's sales. Sanrio constantly adds new characters to its lineup. Specific characters are rotated in and out of active production. For a short time,
Osamu Tezuka Osamu Tezuka (, born , ''Tezuka Osamu''; – 9 February 1989) was a Japanese manga artist, cartoonist, and animator. Born in Osaka Prefecture, his prolific output, pioneering techniques, and innovative redefinitions of genres earned him such ...
's baby unicorn character
Unico is a Japanese manga series written and illustrated by Osamu Tezuka. It was serialized in Sanrio's manga magazine ' from November 1976 to March 1979 and collected in two volumes. A pilot film for a potential television series was produce ...
, who starred in two feature-length anime movies in the early 1980s, was also part of the Sanrio's lineup; however the rights to Unico shifted to Osamu Tezuka's own company after Tezuka's death in 1989. In late 2003, Sanrio won the "Top Brand with a Conscience" award from the Medinge Group of Sweden for its communication principles. The company has partnered with
UNICEF UNICEF (), originally called the United Nations International Children's Emergency Fund in full, now officially United Nations Children's Fund, is an agency of the United Nations responsible for providing Humanitarianism, humanitarian and Devel ...
since 1984. In 2006, Sanrio launched
Sanrio Digital is a Japanese entertainment company. It designs, licenses, and produces products focusing on the ''kawaii'' ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and accessories which are sold ...
together with
Typhoon Games Typhoon Games Ltd. was founded in August 2001 in Hong Kong as a game developing and publishing company that caters mainly to the Asian market. It is the sister company of Typhoon Media International Ltd. and has strategic partnerships with Outblaz ...
to expand to the Internet,
online game An online game is a video game that is either partially or primarily played through the Internet or any other computer network available. Online games are ubiquitous on modern gaming platforms, including PC game, PCs, Console game, consoles and ...
s, and mobile services. 2010 was Sanrio's 50th anniversary. In conjunction with this, Build-A-Bear Workshop released limited edition stuffed toys of several Sanrio characters, including Hello Kitty, Chococat, My Melody and Keroppi. Hello Kitty is alleged to be drawn in a similar style to the rabbit
Miffy Miffy ( nl, Nijntje, pronounced ) is a fictional rabbit appearing in a series of picture books drawn and written by Dutch artist Dick Bruna. The original Dutch name, "Nijntje", is a shortening of the diminutive ''konijntje'', "little rabbit". Th ...
. On August 26, 2010, Mercis BV, representing Miffy's creator Dick Bruna brought suit against Sanrio. They claimed that one of Hello Kitty's companion characters, a rabbit named Cathy, infringes on the copyright and trademark of Miffy. On November 2, 2010, a Dutch court ruled against Sanrio and ordered the company to stop marketing Cathy products in Belgium, Luxembourg, and the Netherlands. Following the March 11, 2011 earthquake and tsunami in Japan, Sanrio and Mercis reached an out-of-court settlement on June 7, 2011, for Sanrio to halt production worldwide of merchandise that feature Cathy. They also jointly announced a €150,000 donation to earthquake victims. In December 2011, Sanrio Global acquired the rights to the ''
Mr. Men ''Mr. Men'' is a British series of children's books by English author Roger Hargreaves which began publication in August 1971. From 1981, an accompanying series of Little Miss books by the same author (but with female characters) was published. ...
'' characters, which includes the subsidiary Mr Men Films Ltd, taking over Chorion's THOIP company. In 2019 the
European Commission The European Commission (EC) is the executive of the European Union (EU). It operates as a cabinet government, with 27 members of the Commission (informally known as "Commissioners") headed by a President. It includes an administrative body o ...
fined Sanrio 6.2 million euros (approx. 6.9 million US dollars) for blocking cross-border sales of its licensed products. In June 2020, it was announced that the company's founder and President, Shintaro Tsuji would step down from the role and hand control of the company to his grandson, Tomokuni Tsuji. Shintaro Tsuji ran the company for 60 years.


Locations

Sanrio Inc. is Sanrio's American subsidiary. Sanrio Inc. has offices in
South San Francisco, California South San Francisco is a city in San Mateo County, California, United States, located on the San Francisco Peninsula in the San Francisco Bay Area. The city is colloquially known as "South City". The population was 66,105 at the 2020 census. ...
, and
Torrance, California Torrance is a city in the Los Angeles metropolitan area located in Los Angeles County, California, Los Angeles County, California, United States. The city is part of what is known as the South Bay (Los Angeles County), South Bay region of the m ...
. Sanrio's first Western Hemisphere store opened in San Jose's Eastridge Mall. In 2008, Sanrio opened its high-end boutique called ''Sanrio Luxe'' in New York City's
Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...
. In the Western Hemisphere, Sanrio character-branded products are sold in upwards of 13,000 locations including department, specialty, national chain stores and over 85 Sanrio boutiques. In April 2010, the first and only Sanrio-licensed eatery (Sanrio Cafe) in the U.S. opened at Pearlridge's Downtown phase in Aiea, Hawaii. In 2004, Sanrio Co. Ltd., expanded its license to one of its major licensee and plush suppliers Nakajima USA to include the owning and operating of all Sanrio branded stores in the US, overseeing the relationships between individual licensed stores and supplying all categories of products for the retail stores in the US and wholesale accounts. Sanrio hosts two
theme park An amusement park is a park that features various attractions, such as rides and games, as well as other events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central ...
s in Japan,
Sanrio Puroland , also known as ''Hello Kitty Land'', is an indoor theme park located in Tama New Town, Tokyo, Japan. Opened on December 7, 1990, it hosts attractions, live shows, shopping outlets, and restaurants dedicated to Sanrio characters such as Hello K ...
in
Tama, Tokyo is a Cities of Japan, city located in the western portion of Tokyo Metropolis, Japan. , the city had an estimated population of 148,285 in 73,167 households, and a population density of . The total area of the city was . Geography Tama is loca ...
, and Harmonyland in Hiji, Ōita,
Kyūshū is the third-largest island of Japan's five main islands and the most southerly of the four largest islands ( i.e. excluding Okinawa). In the past, it has been known as , and . The historical regional name referred to Kyushu and its surround ...
.


Characters

Sanrio has created a large number of characters, the best known of which is
Hello Kitty , also known by her full name , is a fictional Character (arts), character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. Sanrio depicts Hello Kitty as an Anthropomorphism, anthropomorphi ...
. Other well known characters include My Melody, Keroppi, Bad Badtz-Maru, Cinnamoroll, Jewelpet, Gudetama, and Aggressive Retsuko.


Filmography


Theatrical

From 1977 to 1985, Sanrio produced movies through their Sanrio Films label. After ''A Journey Through Fairyland,'' Sanrio switched gears and started doing short films, OAVs, and TV shows based on their characters. In 2006, Sanrio announced they are again going to do feature-length films.


Other animation

Sanrio began its involvement in production of TV and direct-to-video animation during the late 1980s and early 1990s, starting with the US-made ''
Hello Kitty's Furry Tale Theater ''Hello Kitty's Furry Tale Theater'' is an animated series based on the Japanese character Hello Kitty, produced by DIC Enterprises and animated by Toei Animation. The series involves Hello Kitty and her friends (and occasionally family) doing the ...
'' in 1987. The character My Melody got her first starring role in an animated series in the anime television series, ''
Onegai My Melody is a Japanese anime series produced by Studio Comet, based on the Sanrio character My Melody. The anime is directed by Makoto Moriwaki ('' High School! Kimengumi The Movie'') and produced by Hideyuki Kachi and Kazuya Watanabe. The serie ...
'', which first aired on TV Osaka on April 3, 2005, and was produced by
Studio Comet is an animation studio with its headquarters in Toyotamanaka, Nerima, Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Fo ...
. The
Sugarbunnies are a character duo originally designed in 2004 for Sanrio by Kazumi Fukasawa (深沢和美). The duo are composed of twin bunnies called Shirousa and Kurousa (both born on May 26), who specialize in making sweets and pastries. After the ...
franchise was later adapted into a 7-minute short series in 2007, and was popular enough to gain two sequels. Jewelpet was also adapted into an anime metaseries in 2009, which was also produced by Studio Comet, spanning 6 official seasons and one theatrical movie, making it the longest running anime adaptation of a Sanrio franchise in history. ''
Show by Rock!! ''Show by Rock!!'' (stylized as ''SHOW BY ROCK!!''; also known as ''Show by Rock!! Gonna be a Music Millionaire!'') is a mobile rhythm video game developed and published by Geechs (later Edia), in conjunction with Sanrio. It is Sanrio's f ...
'', a game by Sanrio and Geechs got an anime adaptation produced by Bones in 2015 - and was licensed in the United States by Funimation. ''
Aggretsuko ''Aggretsuko'', also known by its original Japanese title , is a Japanese animated comedy streaming television series based on the eponymous character created by "Yeti" for the mascot company Sanrio. The character first appeared in a series of ...
'' also get three animated adaptations by Fanworks, one aired on TBS and the later two were released officially on
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...
. * ''
Mr. Men ''Mr. Men'' is a British series of children's books by English author Roger Hargreaves which began publication in August 1971. From 1981, an accompanying series of Little Miss books by the same author (but with female characters) was published. ...
(1974) - Flicks Films/
BBC #REDIRECT BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board ex ...
* ''
Little Miss "Little Miss" is a song written and recorded by the American country music duo Sugarland. It was released in November 2010 as the second single from the album '' The Incredible Machine''. Before the album's release, the song charted on the ''Bi ...
(1983) - Flicks Films/
BBC #REDIRECT BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board ex ...
* ''
Button Nose is a 26-episode Japanese animated TV series that aired from 19 October 1985 to 26 April 1986. The series takes place in a fairy tale and science fiction setting and follows the protagonist Button Nose as she finds out she is descended from r ...
'' (1985) —
Topcraft Topcraft (トップクラフト ''Toppukurafuto'', also written as "Top Craft") was an animation studio established on February 1, 1972 by former Toei Animation producer Toru Hara, and located in Tokyo, Japan. It was famous for the production of ...
* ''
Hello Kitty's Furry Tale Theater ''Hello Kitty's Furry Tale Theater'' is an animated series based on the Japanese character Hello Kitty, produced by DIC Enterprises and animated by Toei Animation. The series involves Hello Kitty and her friends (and occasionally family) doing the ...
'' (1987) — DIC Entertainment * ''
Hello Kitty and Friends There are several different Hello Kitty animated series, featuring the character Hello Kitty, from the Japanese company Sanrio. ''Hello Kitty's Furry Tale Theater'' (1987) ''Hello Kitty's Furry Tale Theater'' is an American animated series ...
'' (1992—1994) * ''
Mr. Men and Little Miss ''Mr. Men and Little Miss'', known in the United States as ''The Mr. Men Show'' and in French as ''Monsieur Bonhomme'', is a 1994–1997 animated children's television series based on the original '' Mr. Men and Little Miss'' books created in ...
'' (1995/1997) — Marina Productions/Breakthrough Films and Television * '' Flint the Time Detective'' (1998) — Group TAC * ''
Hello Kitty's Paradise There are several different Hello Kitty animated series, featuring the character Hello Kitty, from the Japanese company Sanrio. ''Hello Kitty's Furry Tale Theater'' (1987) ''Hello Kitty's Furry Tale Theater'' is an American animated series ...
'' (1999) * '' Hello Kitty's Animation Theater'' (2001) * '' Hello Kitty's Stump Village'' (2005) * ''
Onegai My Melody is a Japanese anime series produced by Studio Comet, based on the Sanrio character My Melody. The anime is directed by Makoto Moriwaki ('' High School! Kimengumi The Movie'') and produced by Hideyuki Kachi and Kazuya Watanabe. The serie ...
'' (2005) —
Studio Comet is an animation studio with its headquarters in Toyotamanaka, Nerima, Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Fo ...
* ''U*SA*HA*NA: Dream Ballerina'' (2006) —
Asahi Production is a Japanese animation studio established on 1 June 1973. It is located in Nerima, Tokyo. History Asahi Production was founded in 1973, initially establishing itself as a specialized shooting studio and PR movie company. At its inception, T ...
* '' Hello Kitty: Ringo no Mori Fantasy'' (2006) —
Asahi Production is a Japanese animation studio established on 1 June 1973. It is located in Nerima, Tokyo. History Asahi Production was founded in 1973, initially establishing itself as a specialized shooting studio and PR movie company. At its inception, T ...
* '' Onegai My Melody ~KuruKuru Shuffle!~'' (2006) —
Studio Comet is an animation studio with its headquarters in Toyotamanaka, Nerima, Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Fo ...
* ''Hello Kitty: Ringo No Mori No Mystery'' (2007) —
Asahi Production is a Japanese animation studio established on 1 June 1973. It is located in Nerima, Tokyo. History Asahi Production was founded in 1973, initially establishing itself as a specialized shooting studio and PR movie company. At its inception, T ...
* ''
Sugarbunnies are a character duo originally designed in 2004 for Sanrio by Kazumi Fukasawa (深沢和美). The duo are composed of twin bunnies called Shirousa and Kurousa (both born on May 26), who specialize in making sweets and pastries. After the ...
'' (2007) —
Asahi Production is a Japanese animation studio established on 1 June 1973. It is located in Nerima, Tokyo. History Asahi Production was founded in 1973, initially establishing itself as a specialized shooting studio and PR movie company. At its inception, T ...
* '' Onegai My Melody Sukkiri♪'' (2007) —
Studio Comet is an animation studio with its headquarters in Toyotamanaka, Nerima, Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Fo ...
* ''Hello Kitty: Ringo no Mori to Parallel Town'' (2007) —
Asahi Production is a Japanese animation studio established on 1 June 1973. It is located in Nerima, Tokyo. History Asahi Production was founded in 1973, initially establishing itself as a specialized shooting studio and PR movie company. At its inception, T ...
* '' Sugarbunnies Chocolat!'' (2008) —
Asahi Production is a Japanese animation studio established on 1 June 1973. It is located in Nerima, Tokyo. History Asahi Production was founded in 1973, initially establishing itself as a specialized shooting studio and PR movie company. At its inception, T ...
* '' Onegai♪My Melody Kirara'' (2008) —
Studio Comet is an animation studio with its headquarters in Toyotamanaka, Nerima, Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Fo ...
* '' The Mr. Men Show'' (2008) —
Renegade Animation Renegade Animation is an American animation studio located in Glendale, California which currently specializes in Adobe Animate/Toon Boom animation. It was founded by Disney and Warner Bros. animator and director Darrell Van Citters and his busin ...
* '' Sugarbunnies Fleur'' (2009) —
Asahi Production is a Japanese animation studio established on 1 June 1973. It is located in Nerima, Tokyo. History Asahi Production was founded in 1973, initially establishing itself as a specialized shooting studio and PR movie company. At its inception, T ...
* '' Jewelpet'' (2009) —
Studio Comet is an animation studio with its headquarters in Toyotamanaka, Nerima, Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Fo ...
* ''
Jewelpet Twinkle , also called ''Jewel Pets'', is a 2009 Japanese fantasy anime series produced by Studio Comet, based on the Jewelpet franchise jointly created by Sanrio and Sega Sammy Holdings. The series was written by Atsushi Maekawa (''Digim ...
'' (2010) —
Studio Comet is an animation studio with its headquarters in Toyotamanaka, Nerima, Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Fo ...
* '' Jewelpet Sunshine'' (2011) —
Studio Comet is an animation studio with its headquarters in Toyotamanaka, Nerima, Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Fo ...
* ''
Jewelpet Kira Deco! , also called ''Jewel Pets'', is a 2009 Japanese fantasy anime series produced by Studio Comet, based on the Jewelpet franchise jointly created by Sanrio and Sega Sammy Holdings. The series was written by Atsushi Maekawa (''Digim ...
'' (2012) —
Studio Comet is an animation studio with its headquarters in Toyotamanaka, Nerima, Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Fo ...
* ''
Jewelpet Happiness , also called ''Jewel Pets'', is a 2009 Japanese fantasy anime series produced by Studio Comet, based on the Jewelpet franchise jointly created by Sanrio and Sega Sammy Holdings. The series was written by Atsushi Maekawa (''Digim ...
'' (2013) —
Studio Comet is an animation studio with its headquarters in Toyotamanaka, Nerima, Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Fo ...
* ''
Lady Jewelpet is a Japanese anime television series animated by Studio Comet and Zexcs. It is the 6th installment in the ''Jewelpet'' anime franchise based on the characters jointly created by Sanrio and Sega Toys. It was written by Natsuko Takahashi ('' ...
'' (2014) — Zexcs * ''
Show by Rock!! ''Show by Rock!!'' (stylized as ''SHOW BY ROCK!!''; also known as ''Show by Rock!! Gonna be a Music Millionaire!'') is a mobile rhythm video game developed and published by Geechs (later Edia), in conjunction with Sanrio. It is Sanrio's f ...
'' (2015) — Bones * '' Jewelpet: Magical Change'' (2015) —
Studio Deen is a Japanese animation studio founded in 1975 by Sunrise producer Hiroshi Hasegawa and ex-Sunrise animators. The studio owns three subsidiaries: Danny Donghua (丹尼動画), a Chinese sub-contracting studio; Megumi (め組), a digital work sub-c ...
and
TMS Entertainment , formerly known as the , also known as or , is a Japanese animation studio established on October 22, 1946. TMS is one of the oldest and most famous anime studios in Japan, best known for numerous anime franchises such as ''Lupin the Third'', ...
* '' Rilu Rilu Fairilu ~ Yousei no Door ~'' (2016) —
Studio Deen is a Japanese animation studio founded in 1975 by Sunrise producer Hiroshi Hasegawa and ex-Sunrise animators. The studio owns three subsidiaries: Danny Donghua (丹尼動画), a Chinese sub-contracting studio; Megumi (め組), a digital work sub-c ...
* '' Show by Rock!!#'' (2016) — Bones * '' Rilu Rilu Fairilu ~ Mahou no Kagami ~'' (2017) —
Studio Deen is a Japanese animation studio founded in 1975 by Sunrise producer Hiroshi Hasegawa and ex-Sunrise animators. The studio owns three subsidiaries: Danny Donghua (丹尼動画), a Chinese sub-contracting studio; Megumi (め組), a digital work sub-c ...
* ''
Sanrio Boys is a Japanese media franchise created by Sanrio in November 2015. The Sanrio Boys were conceptualized as a social media project to promote merchandise for Sanrio's best-selling characters. Due to its popularity, it grew to have its own merc ...
'' (2018) — Pierrot * ''
Aggretsuko ''Aggretsuko'', also known by its original Japanese title , is a Japanese animated comedy streaming television series based on the eponymous character created by "Yeti" for the mascot company Sanrio. The character first appeared in a series of ...
'' (2018–present) — Fanworks * '' Oshiete Mahou no Pendulum ~ Rilu Rilu Fairilu ~'' (2018) -
Studio Deen is a Japanese animation studio founded in 1975 by Sunrise producer Hiroshi Hasegawa and ex-Sunrise animators. The studio owns three subsidiaries: Danny Donghua (丹尼動画), a Chinese sub-contracting studio; Megumi (め組), a digital work sub-c ...
* '' Show by Rock!! Mashumairesh!!'' (2020) —
Kinema Citrus is a Japanese animation studio, founded on March 3, 2008, by former Production I.G and Bones members and based in Suginami, Tokyo. Its business directors are Muneki Ogasawara, Yuichiro Matsuka and Masaki Tachibana. Notable works include '' Tokyo ...
* ''
Mewkledreamy is a character franchise created by Sanrio, illustrated by character designer Mayumi Yanagita. The franchise was officially launched in 2017. An anime television series adaptation by J.C.Staff aired on all TXN stations in Japan from April ...
'' (2020) —
J.C.Staff , is a Japanese animation studio founded in January 1986 by Tomoyuki Miyata, who previously worked at Tatsunoko Production. The studio's first release was ''Yōtōden'' in 1987. They have produced several well-known anime series, such as '' Food ...
* ''
Hello Kitty , also known by her full name , is a fictional Character (arts), character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. Sanrio depicts Hello Kitty as an Anthropomorphism, anthropomorphi ...
'' (2021)


Variety shows

A few children's variety shows by Sanrio aired on TV Tokyo. * ''Daisuki! Hello Kitty'' (1993—1994) * ''Asobou!! Hello Kitty'' (1994) * ''Hello Kitty to Bad Badtz-Maru'' (1994—1998) * ''Kitty's Paradise'' (1999—2011)


Video games

Sanrio Digital produces and publishes digital content based on globally famous Sanrio intellectual property assets like Hello Kitty, My Melody, Badtz Maru and many others. Among the games are: ''The Adventures of Hello Kitty & Friends'', ''Hello Kitty: Roller Rescue'', ''Hello Kitty: Birthday Adventures'', and ''Hello Kitty Seasons''.


Publishing

Sanrio publishes many books featuring its own characters. It also publishes art books (for instance, those by
Keibun Ōta , real name , is a painter and illustrator born on November 10, 1951, in Haboro, Hokkaidō Prefecture, Japan. He is best known for his watercolor paintings of young girls and children. Ōta has multiple books in print which collect his works, and ...
). Sanrio publishes books in many languages, including Japanese and English. Sanrio published video games in the early 1990s under the name ''Character Soft''.


References


Footnotes


Citations


Bibliography

* *


Further reading

* . *


External links


Official Sanrio websiteOfficial Sanrio website

Sanrio DigitalSanrio Internet Community
{{Authority control 1960 establishments in Japan Branding companies Companies listed on the Tokyo Stock Exchange Design companies established in 1960 Entertainment companies established in 1960 Entertainment companies of Japan Film production companies of Japan Japanese brands Manufacturing companies based in Tokyo Manufacturing companies established in 1960 Mass media companies based in Tokyo Mass media companies established in 1960 Sega Sammy Holdings Toy brands Toy companies of Japan Wholesalers of Japan