Sandra Maas

Sandra Lynn Maas (born January 13, 1963) is an American television news anchor. She has worked in the San Diego, California area since 1990 and is the founding host of the Trailblazing Women video series for the Women’s Museum of California. She has won a regional Emmy Award.

Early life and education

Sandra Lynn Maas was born on January 13, 1963, raised in Mission Viejo, California. Her father, Frank Maas, owned a window tinting business and her mother, Dorothea (Brockman) Maas, was an elementary school principal. She graduated summa cum laude from California State University, Chico, with a Bachelor of Arts degree in communications in 1985. During college, Maas worked as a news anchor for KCHO Chico and KPAY radio, Redding. She transitioned to television during her senior year in college, serving as weeknight co-anchor at ABC affiliate, KRCR-TV.Lightbourn, Arthur. “Medical reporting a special passion for award-winning broadcast journalist.” Carmel Valley News. July 9, 2004. p. 8.

Career

In 1986, Maas moved to NBC affiliate KSBY-TV in San Luis Obispo, California, where she co-anchored the 6 and 11 p.m. newscasts. Maas also served as the station's medical reporter at the start of the AIDS crisis, earning a Golden Mike Award for her on-air work.

In 1990, Maas relocated to San Diego and CBS Affiliate KFMB-TV, where she co-anchored ''News 8 at 4pm'' with Mitch Duncan.Green, Frank (October 26, 1995). "New Looking News." The San Diego Union-Tribune, p. C1. In addition, she served as the station's medical reporter and worked for CBS Newspath as a national medical correspondent. During this time, Maas was also a regular fill-in on the ''Jeff and Jer Morning Show'' on KMYI, Star 94.1.Kinnefors, Sofie (December 2011) "A Holiday Tradition for the birds." San Diego Home/Garden Lifestyles, p. 112. In 1993, she had a bit part in the CBS soap opera, ''The Young and the Restless'', playing the role of nurse Sally Winslow.TV Listings (February 24, 1993), "Sandra Maas on the Young & the Restless." The San Diego Union Tribune, p. 58. In 2001, Maas was part of a mass exodus that left KFMB-TV when it severed ties with the American Federation of Television and Radio Artists.Turegano, Presto
The News at 8
October 29, 2001Turegano, Presto

July 25, 2001. She resigned after an unsuccessful contract renegotiation.Brass, Kevin
"When the News IS the News"
San Diego Magazine. June 26, 2007. In 2002, Maas was a freelance journalist for then-Fox affiliate XETV in San Diego.Turegano, Presto
"Miller is a blessing for 8; Tuck, Villareal KUSI coups"
UT San Diego. December 20, 2004. In 2004, Maas moved to KUSI-TV, serving first as a co-anchor on ''Good Morning San Diego'' and in 2006 adding host duties for the lifestyle show ''Inside San Diego'' with Andrea Naversen.Peterson, Karl
"High-profile changes alter local TV news lineup"
UT San Diego. January 5, 2008.
UT San Diego. April 10, 2006. In 2009, she became weeknight co-anchor of The KUSI News at 6 and 10pm with Allen Denton.

Maas has been mistress of ceremonies of the Ernst & Young Entrepreneur of the Year Awards since 1993. She also volunteers as Mistress of Ceremonies or moderator for several non-profit organization events.

In 2020 Maas joined the board of the “ Women’s Museum of California” in San Diego and launched “Trailblazing Women,” a video series that she hosted for the museum. In 2022 she was named board president. The series won a regional Emmy in 2023.

Equal pay lawsuit

On June 25, 2019 Maas filed a lawsuit alleging discriminatory practices by KUSI-TV and station General Manager Mike McKinnon Jr. in particular. She claims she was abruptly terminated for attempting to open a dialogue about compensation. The trial started on February 3, 2023.

On March 9, 2023 a San Diego Superior Court jury awarded Maas more than 1.7 million from McKinnon Broadcasting, the company that owned KUSI-TV at the time, finding that the station violated equal pay laws by paying Maas less than her co-anchor. The jury also found for Maas in her whistleblower claim, but ruled KUSI was not guilty of age or gender discrimination.

Awards and recognition

* In 2011, she received an Associated Press Mark Twain Award for her contribution to “Oxy: What Your Kids Aren’t Telling You,” and a San Diego Press Club Award for investigative reporting.Associated Pres
"Eyewitness News nabs 2 honors from APTRA awards"
Bakersfield Now. March 3, 2011
* She has also received a Golden Mike Award and has been inducted into The Silver Circle of The National Academy of Television Arts & Sciences."Our very own Sandra Maas wins The Silver Circle Award"
KUSI News
* In 2016, Maas was honored as a "Woman of Dedication" by the Salvation Army for her philanthropic work."Women of Dedication honorees recognized at ‘The Gift of Giving’ luncheon"
Ranch and Coast
* In 2017, Maas was recognized by Ranch & Coast Magazine as "Best News Personality."
* In 2021, Maas was honored by The San Diego Business Journal as a "Woman of Influence."
* In 2023, Maas was recognized as a ‘Woman of Distinction’ by San Diego Mayor Todd Gloria, for being an advocate for pay equity in the workplace.
*In 2023, Maas won the Southwest Regional Emmy Award for Best Interview/Discussion, for her discussion Lift Our Voices with journalists Gretchen Carlson and Julie Roginsky about Non-disclosure agreement, non-disclosure agreements (NDAs) in sexual harassment cases.

Community contributions

Maas served as moderator for the Greater San Diego Regional Chamber of Commerce Congressional Delegation debate. She has also hosted The San Diego County District Attorney's "The National Crime Vigil."Shroder, Susan. “Stray bullet victim recalled at Tribute.” UT-San Diego. April 22, 2013.

She has hosted or acted as mistress of ceremonies for fundraisers for the Salvation Army, the Make-A-Wish Foundation, The ARC-San Diego, and Rady Children's Hospital.Beeson, Juli
“Party Pages.”
San Diego Magazine. May 30, 2007.Cavagnaro, Diana
“Fashion Files: Golden Hangar Awards, Medavog and Zupan.”
Sdnews.com. 2010.“Spotlight”
Quarterly publication from The ARC-San Diego.

References

External links

{{DEFAULTSORT:Maas, Sandra
Living people
American women television journalists
1963 births
21st-century American women
Television anchors from San Diego
People from Mission Viejo, California