Sandra Choi is a British-Asian businesswoman and fashion designer. She is the creative director of
J. Choo Limited.
Career
Choi was appointed
Creative Director
A creative director is a person who makes high-level creative decisions; oversees the creation of creative assets such as advertisements, products, events, or logos; and directs and translates the creative people who produce the end results. Creat ...
of
J. Choo Limited at its inception in 1996, working in conjunction with
Tamara Mellon OBE. The company's first
J. Choo Limited store was opened in 1996 on
Motcomb Street in London complementing distribution in selected department stores.
In September 2019, Choi discussed the redesigned Jimmy Choo brand logo with media. In January 2020, she collaborated with
Kaia Gerber
Kaia Jordan Gerber (born September 3, 2001) is an American model and actress. After starring in a series of ad campaigns for fashion brands since debuting at New York Fashion Week, Fashion Week in 2017, Gerber won Model of the Year at the The Fa ...
on a new combat-style boot with 15 percent of sales donated to
St. Jude Children's Research Hospital
St. Jude Children's Research Hospital is a pediatric treatment and research hospital headquartered in Memphis, Tennessee. Founded by entertainer Danny Thomas in 1962, it is a 501(c)(3) designated nonprofit medical corporation which focuses on chi ...
.
Personal life
Choi is married to Tamburlaine Gorst, son of
Conservative
Conservatism is a cultural, social, and political philosophy and ideology that seeks to promote and preserve traditional institutions, customs, and values. The central tenets of conservatism may vary in relation to the culture and civiliza ...
politician Sir
John Michael Gorst.
References
External links
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{{DEFAULTSORT:Choi, Sandra
Shoe designers
Living people
People from the Isle of Wight
Alumni of Central Saint Martins
Year of birth missing (living people)