HOME

TheInfoList



OR:

The San Francisco tech bus protests, also known as the Google bus protests, were a series of protests in the
San Francisco Bay Area The San Francisco Bay Area, commonly known as the Bay Area, is a List of regions of California, region of California surrounding and including San Francisco Bay, and anchored by the cities of Oakland, San Francisco, and San Jose, California, S ...
beginning in late 2013, when the use of shuttle buses employed by local area tech companies became widely publicized. The tech buses have been called "Google buses" although other companies—such as tech companies
Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
, Facebook, and
Yahoo Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, an ...
, and
biotechnology Biotechnology is a multidisciplinary field that involves the integration of natural sciences and Engineering Science, engineering sciences in order to achieve the application of organisms and parts thereof for products and services. Specialists ...
corporation
Genentech Genentech, Inc. is an American biotechnology corporation headquartered in South San Francisco, California. It operates as an independent subsidiary of holding company Roche. Genentech Research and Early Development operates as an independent cent ...
—also pay for private shuttle services. The buses are used to transport employees from their homes in San Francisco and
Oakland Oakland is a city in the East Bay region of the San Francisco Bay Area in the U.S. state of California. It is the county seat and most populous city in Alameda County, with a population of 440,646 in 2020. A major West Coast port, Oakland is ...
to corporate campuses in
Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...
, about south. Anti-tech bus protesters viewed the buses as symbols of
gentrification Gentrification is the process whereby the character of a neighborhood changes through the influx of more Wealth, affluent residents (the "gentry") and investment. There is no agreed-upon definition of gentrification. In public discourse, it has ...
and
displacement Displacement may refer to: Physical sciences Mathematics and physics *Displacement (geometry), is the difference between the final and initial position of a point trajectory (for instance, the center of mass of a moving object). The actual path ...
in a city where rapid growth in the tech sector and insufficient new housing construction has led to increasing rent and housing prices. In reaction to the protests, the City of San Francisco began provisional regulation of the shuttle services in August 2014, with some of the shuttle stops being closed or reassigned to other locations within the city. A permanent solution, known as the Commuter Shuttle Program, took effect on February 1, 2016. This subjected the shuttle services to regulatory processes and monetary compensation requirements, imparting greater legitimacy upon their use. Owing to these new regulations, by May 2017 the protests had largely abated.


Background

The core issues surrounding the use of buses were that only employees of tech companies were allowed to use them, and for a substantial amount of time the buses used city infrastructure without compensating the city for their use. According to
Berkeley Berkeley most often refers to: *Berkeley, California, a city in the United States **University of California, Berkeley, a public university in Berkeley, California *George Berkeley (1685–1753), Anglo-Irish philosopher Berkeley may also refer to ...
professor Abigail De Kosnik, the resulting protests can be viewed as "
synecdoche Synecdoche ( ) is a type of metonymy; it is a figure of speech that uses a term for a part of something to refer to the whole (''pars pro toto''), or vice versa (''totum pro parte''). The term is derived . Common English synecdoches include '' ...
s for the anger that many San Francisco residents feel towards technological privilege and its facilitation of a widening of a class divide in the city", and that the Google bus protests were "attempts to disrupt the smoothness of technological privilege's spread."


Transportation needs

Growth in the technology sector of Silicon Valley at the beginning of the 21st century encouraged an influx of tech workers to the area, increasing demand for public transportation in the greater
Bay Area The San Francisco Bay Area, commonly known as the Bay Area, is a region of California surrounding and including San Francisco Bay, and anchored by the cities of Oakland, San Francisco, and San Jose. The Association of Bay Area Governments ...
. Inadequate links between San Francisco and Silicon Valley workplaces became a leading factor in Silicon Valley employers' 2008 implementation of tech buses as viable alternatives for transportation. As a net gain, busing ensured employees had a convenient way to commute to work while allowing for tech workers to live outside of Silicon Valley. According to a 2012 report by the
San Francisco Municipal Transportation Agency The San Francisco Municipal Transportation Agency (SFMTA or San Francisco MTA) is an agency created by consolidation of the San Francisco Municipal Railway (Muni), the Department of Parking and Traffic (DPT), and the Taxicab Commission. The age ...
(SFMTA), there were approximately 6,500 tech commuters who used shuttle buses to take them from their respective homes to work locations outside the city.


Gentrification

At the same time, the growth of the technology companies caused
gentrification Gentrification is the process whereby the character of a neighborhood changes through the influx of more Wealth, affluent residents (the "gentry") and investment. There is no agreed-upon definition of gentrification. In public discourse, it has ...
. Rents were rising and evictions were increasing in frequency by late 2013. The use of exclusive busing services, along with the suburban locations of tech companies, served to isolate tech workers from other San Francisco residents in a manner similar to gated communities. One commentator remarked:
The buses roll up to San Francisco's bus stops in the morning and evening, but they are unmarked, or nearly so, and not for the public. Most of them are gleaming white, with dark-tinted windows, like limousines, and some days I think of them as the spaceships on which our alien overlords have landed to rule over us. Sometimes the Google Bus just seems like one face of Janus-headed capitalism, in that they contain the people too valuable even to use public transport or drive themselves.


Dueling transportation systems

Concerns soon arose over the busing, most notably the shuttles' use of public bus stops. Having different transport systems attempting to use the same areas at each stop in an uncoordinated fashion brought about unnecessary traffic congestion, for which the City of San Francisco was not compensated. An internal city report stated:
Prior to August 2014, San Francisco did not regulate or collect fees from commuter shuttles. Shuttles operated throughout the City on both large arterial and small non-arterial streets. Shuttles loaded and unloaded passengers in a variety of places whether it was legal or not, including white loading zones, red Muni zones, and other vacant curb spaces. When curb space was unavailable, shuttles often would load or unload passengers in the travel lane. The lack of rules for where and when loading and unloading were permitted resulted in confusion for shuttle operators and neighbors, inconsistent enforcement, and real and perceived conflicts with other transportation modes.


Protests

The protests started on December 9, 2013, when activists from a group called ''Heart of the City'' blocked and entered a double-decker bus used by Google at 24th Street and Valencia in San Francisco's
Mission District The Mission District ( Spanish: ''Distrito de la Misión''), commonly known as the Mission ( Spanish: ''La Misión''), is a neighborhood in San Francisco, California. One of the oldest neighborhoods in San Francisco, the Mission District's name ...
. The main strategy used during the protests was to briefly detain buses while engaged at their stops loading passengers. Afterwards, messages by the protesting groups were disseminated through media, communicating their actions to larger audiences outside the city. This sparked other groups across the Bay in Oakland and out of state in
Seattle Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...
to protest private tech commuter buses in their areas. In the majority of incidents, protesters merely blocked the buses from leaving their stops. At a protest organized by Eviction Free San Francisco on December 20, 2013, a group of protesters blocked a bus while an organizer using a loudspeaker from the back of a truck drew attention to the blockade, which lasted 30 minutes. On April 1, 2014,
April Fools' Day April Fools' Day or April Fool's Day (rarely called All Fools' Day) is an annual custom on the 1st of April consisting of practical jokes, hoaxes, and pranks. Jokesters often expose their actions by shouting "April Fool " at the recipient. ...
, protesters wearing blue, yellow and red costumes blocked a tech bus carrying Google workers at 24th and Valencia, preventing it from departing. An organizer named "Judith Hart" — claiming to be the president of Google's new ''Gmuni'' division – began answering questions on a loudspeaker from the gathering crowd of onlookers while distributing ''Gmuni'' passes, which she claimed allowed the public to ride the tech buses for free. After several people from the crowd were denied boarding, the organizer acknowledged to arriving police that the bus driver "may not have received notice of the program" and the bus was ultimately allowed to depart. Across the bay in Oakland, protesters were more pointed in their blockade, with one protester breaking the window of a bus while an unrelated second protester slashed the tire of another bus. Other protesters detaining a bus in Oakland unfurled a banner containing expletives. In one incident on April 2, 2014, a protester climbed to the roof of a Yahoo bus close by
Bay Area Rapid Transit Bay Area Rapid Transit (BART) is a rapid transit system serving the San Francisco Bay Area in California. BART serves 50 stations along six routes and of track, including eBART, a spur line running to Antioch, and Oakland Airport Connecto ...
's MacArthur station in Oakland, and vomited on the windshield. According to an organizer from San Francisco, the protests in Oakland were not affiliated with the San Francisco groups, with "the only real connection is that most of our communities are being heavily displaced and people are very angry".


Reactions


Law enforcement

In almost all incidents, the protesters who were obstructing buses eventually moved of their own accord or at police direction. Very few incidents of arrests were made during the protests, due largely to so-called ''Graham'' factors, whereby use of the police power to arrest is considered inexpedient in cases where people are viewed as peacefully protesting. In these cases,
San Francisco Police Department The San Francisco Police Department (SFPD) is the Municipal police, municipal law enforcement agency of the San Francisco, City and County of San Francisco, as well as San Francisco International Airport in San Mateo County, California, San Ma ...
officers are trained to de-escalate the situation by using other, non-confrontational means, such as communicating with non-compliant subjects.


SF Board of Supervisors

With the accumulation of media and public interest that the protests garnered, the San Francisco Board of Supervisors held their first three-hour meeting on the protests at City Hall on January 7, 2014. Tech bus operators had been offered a solution whereby they would be charged $1 per stop per day, regardless of how many workers got on or off. Angry residents, citing the $2 fee San Franciscans had to pay to board city buses, demanded that the private bus services pay more for their share. In the meantime, the
San Francisco Municipal Transportation Agency The San Francisco Municipal Transportation Agency (SFMTA or San Francisco MTA) is an agency created by consolidation of the San Francisco Municipal Railway (Muni), the Department of Parking and Traffic (DPT), and the Taxicab Commission. The age ...
was asked by the Board of Supervisors to commission a panel to begin gathering information on a long-term solution. Six months later, in July 2014, SFMTA began implementing its first preliminary fee of $1.00 for each public stop used by the buses, which was expected to raise $1.5 million during the 18 months that it was to be in effect.


Tech companies

In February 2014, Google donated $6.8 million to SFMTA to provide free public transit for low-income children in San Francisco. On March 31, 2014, tech-advocacy group sf.citi—led by Ron Conway,
angel investor An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital to a business or businesses, including startups, usually in exchange for convertible de ...
in Google and other tech companies—released a statement of support for SFMTA's pilot program.


Resolution

In 2015 SFMTA released the results of its fact-finding pilot program, which found that about 47% of workers in tech areas would commute to and from work using their own vehicles if they did not have the tech buses available to them, increasing the amount of privately owned vehicles on area roadways. This led SFMTA's board of directors to approve a broader solution, thereafter known as the ''Commuter Shuttle Program''. The program allowed the city to regulate the buses by delineating where they could travel to, their size, and how much each bus was to pay the city as compensation for their usage of city bus stops. Sporadic protesting continued until February 2016, when SFMTA approved an extension to the program, allowing it to continue beyond its initial end date of March 31, 2017. This extension carried tighter regulations of the buses, including limits to larger buses, final approval on all main roads to be used, and city provided safety training for the drivers. Stricter coordination would also be made through continuous
GPS tracking A GPS tracking unit, geotracking unit, satellite tracking unit, or simply tracker is a navigation device normally on a vehicle, asset, person or animal that uses satellite navigation to determine its movement and determine its WGS84 UTM ...
of the buses. Finally, the extension made permanent the city's ability to collect their per-stop fee, which as of October 2018 stood at $7.65 per stop.


Notes


References


Further reading

* * * * * *


External links


San Francisco Municipal Transportation Agency
Commuter Shuttle Program

(2018) SFMTA * ttps://www.youtube.com/watch?v=FZkXZQGbnJs April Fools Day 2014 tech bus protest: "Gmuni Program"Video footage of direct-action protest by ''Heart of the City'' {{Portal bar, border=no, Transport, Buses, Society, Politics, San Francisco Bay Area History of the San Francisco Bay Area Municipal Transportation Agency Public transportation in San Francisco Public transportation in Alameda County, California Public transportation in Contra Costa County, California Transportation in Oakland, California 2014 in San Francisco 2016 in San Francisco Gentrification in the United States San Francisco Google Criticism of Google Protests in the San Francisco Bay Area Bus transportation in California 2013 protests 2014 protests GA-Class San Francisco Bay Area articles Politics of the San Francisco Bay Area Housing in California Transportation planning