Samuel Bronfman, (February 27, 1889 – July 10, 1971) was a Canadian businessman,

philanthropist Philanthropy is a form of altruism that consists of "private initiatives for the public good, focusing on quality of life". Philanthropy contrasts with business initiatives, which are private initiatives for private good, focusing on material ...

, and member of the Canadian

Bronfman family The Bronfman family is a Canadian family, known for its extensive business holdings. It owes its initial fame to Samuel Bronfman (1889–1971), the most influential Canadian Jew of the mid-20th century, who made a fortune in the alcoholic distill ...

. He founded Distillers Corporation Limited and purchased the Seagram Company, that became the world’s largest liquor distilling firm.

Biography

Samuel Bronfman was born onboard ship (en route to Canada) either in Soroki or in

Otaci Otaci (formerly Ataki, Russian Атаки) is a town (population 8,400) on the southwestern bank of the Dniester River, which at that point forms the northeastern border of Moldova. On the opposite side of the Dniester lies the Ukrainian city of ...

, Soroca uyezd,

Bessarabia Bessarabia () is a historical region in Eastern Europe, bounded by the Dniester river on the east and the Prut river on the west. About two thirds of Bessarabia lies within modern-day Moldova, with the Budjak region covering the southern coa ...

, then part of the

Russian Empire The Russian Empire was an empire that spanned most of northern Eurasia from its establishment in November 1721 until the proclamation of the Russian Republic in September 1917. At its height in the late 19th century, it covered about , roughl ...

(present-day

Moldova Moldova, officially the Republic of Moldova, is a Landlocked country, landlocked country in Eastern Europe, with an area of and population of 2.42 million. Moldova is bordered by Romania to the west and Ukraine to the north, east, and south. ...

), one of eight children of Mindel and Yechiel Bronfman. He and his parents were

Jewish Jews (, , ), or the Jewish people, are an ethnoreligious group and nation, originating from the Israelites of History of ancient Israel and Judah, ancient Israel and Judah. They also traditionally adhere to Judaism. Jewish ethnicity, rel ...

refugees of Czarist

Russia Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...

antisemitic Antisemitism or Jew-hatred is hostility to, prejudice towards, or discrimination against Jews. A person who harbours it is called an antisemite. Whether antisemitism is considered a form of racism depends on the school of thought. Antisemi ...

pogroms A pogrom is a violent riot incited with the aim of massacring or expelling an ethnic or religious group, particularly Jews. The term entered the English language from Russian to describe late 19th- and early 20th-century attacks on Jews i ...

,Michael R. Marrus (1992). ''Samuel Bronfman: The Life and Times of Seagram's Mr. Sam'' who immigrated to Wapella in Saskatchewan'

District of Assiniboia Assiniboia District refers to two historical Districts of the Northwest Territories, districts of Canada's Northwest Territories. The name is taken from the Assiniboine people, Assiniboine First Nation. Historical usage ''For more information on ...

. They soon moved to Brandon,

Manitoba Manitoba is a Provinces and territories of Canada, province of Canada at the Centre of Canada, longitudinal centre of the country. It is Canada's Population of Canada by province and territory, fifth-most populous province, with a population ...

. A wealthy family, they were accompanied by their

rabbi A rabbi (; ) is a spiritual leader or religious teacher in Judaism. One becomes a rabbi by being ordained by another rabbi—known as ''semikha''—following a course of study of Jewish history and texts such as the Talmud. The basic form of t ...

and two servants. Soon Yechiel learned that

tobacco Tobacco is the common name of several plants in the genus '' Nicotiana'' of the family Solanaceae, and the general term for any product prepared from the cured leaves of these plants. More than 70 species of tobacco are known, but the ...

farming, which had made him a wealthy man in his homeland, was incompatible with the cold climate of that region. Yechiel was forced to work as a laborer for the

Canadian Northern Railway The Canadian Northern Railway (CNoR) was a historic Canada, Canadian transcontinental railway. At its 1923 merger into the Canadian National Railway , the CNoR owned a main line between Quebec City and Vancouver via Ottawa, Winnipeg, and Edmonto ...

, and after a short time moved to a better job in a sawmill. Yechiel and his sons then started making a good living selling firewood and began a trade in frozen whitefish to earn a winter income. Eventually, they turned to trade horses, a venture through which they became involved in the hotel and bar business.The Seagram Company Ltd. - Company Profile, Information, Business Description, History, Background Information on The Seagram Company Ltd
''referenceforbusiness.com''. In 1903, the family bought a hotel business, and Samuel, noting that much of the profit was in alcoholic beverages, set up shop as a

liquor Liquor ( , sometimes hard liquor), spirits, distilled spirits, or spiritous liquor are alcoholic drinks produced by the distillation of grains, fruits, vegetables, or sugar that have already gone through ethanol fermentation, alcoholic ferm ...

distributor. He founded the ''Distillers Corporation'' in

Montreal Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...

in 1924, specializing in cheap

whisky Whisky or whiskey is a type of liquor made from Fermentation in food processing, fermented grain mashing, mash. Various grains (which may be Malting, malted) are used for different varieties, including barley, Maize, corn, rye, and wheat. Whisky ...

, and concurrently taking advantage of the U.S.

prohibition Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption of alcoholic b ...

on alcoholic beverages. The Bronfmans sold liquor to the northern cities of the U.S. such as

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

and

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

during the

Prohibition era Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacturing, manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption ...

, where alcohol production and distribution was illegal, while operating from the perimeters of

Quebec Quebec is Canada's List of Canadian provinces and territories by area, largest province by area. Located in Central Canada, the province shares borders with the provinces of Ontario to the west, Newfoundland and Labrador to the northeast, ...

where alcohol production was legal. On June 21, 1922, Bronfman married Saidye Rosner (December 9, 1896 – July 6, 1995), with whom he had four children: Aileen Mindel "Minda" Bronfman de Gunzburg (1925–1985), Phyllis Lambert (born January 24, 1927), Edgar Miles Bronfman (June 20, 1929 – December 21, 2013), Charles Rosner Bronfman (born June 27, 1931).

Business career

Bronfman's Distillers Corporation acquired Joseph E. Seagram & Sons of

Waterloo, Ontario Waterloo is a city in the Canadian province of Ontario. It is one of three cities in the Regional Municipality of Waterloo (formerly Waterloo County, Ontario, Waterloo County). Waterloo is situated about west-southwest of Toronto, but it is n ...

, from the heirs of Joseph Seagram in 1928. Bronfman eventually built an empire based on the appeal of brand names developed previously by Seagram, including Calvert, Dewars, and Seven Crown—to higher-level consumers. His sales were boosted during the United States' abortive experiment with

, and he was apparently able to do so while staying within the confines of both Canadian law, where prohibition laws had been previously repealed, and American law. His renamed company, Seagram Co. Ltd., became an international distributor of alcoholic beverages, and a diversified conglomerate which included an entertainment branch. Under his leadership, in the 1950s the Seagram company developed a headquarters in New York City, the

Seagram Building The Seagram Building is a skyscraper at 375 Park Avenue, between 52nd Street (Manhattan), 52nd and 53rd Street (Manhattan), 53rd Streets, in the Midtown Manhattan neighborhood of New York City. Designed by Ludwig Mies van der Rohe along with P ...

. Because of changes to US tax law in the

Lyndon Johnson Lyndon Baines Johnson (; August 27, 1908January 22, 1973), also known as LBJ, was the 36th president of the United States, serving from 1963 to 1969. He became president after assassination of John F. Kennedy, the assassination of John F. Ken ...

administration, it became advantageous for Bronfman to purchase an oil company,Jim Marrs. ''Crossfire: The Plot That Killed Kennedy'' pp. 276–277; which he did with the purchase of Texas Pacific Coal and Oil Company in 1963 for $50 million. In 1980, the Bronfman heirs sold the Texas Pacific Oil holdings to Sun Oil Co. for $2.3 billion.Michael R. Marrus (1991). ''Samuel Bronfman - The Life and Times of Seagram’s Mr. Sam''. Brandeis University Press of New England. ; pages 372-373. The Seagram assets have since been acquired by other companies, notably

The Coca-Cola Company The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is lis ...

Diageo Diageo plc ( ) is a British Multinational corporation, multinational alcoholic beverage company, with its headquarters in London, England. It is a major distributor of Scotch whisky and other spirits and operates from 132 sites around the world ...

, and

Pernod Ricard Pernod Ricard () is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as ''Pernod'' or '' Ricard''). The world's second-largest wine and spirits seller, it also produ ...

Philanthropy, awards and commemoration

In 1952, he established The Samuel and Saidye Bronfman Family Foundation, one of Canada's major private granting foundations. Bronfman was President of the

Canadian Jewish Congress The Canadian Jewish Congress (CJC; ; ; ) was, for more than ninety years, the main advocacy group for the Jewish community in Canada. Regarded by many as the "Parliament of Canadian Jewry," the Congress was at the forefront of the struggle for Hum ...

from 1939 to 1962, and he was made a Companion of the

Order of Canada The Order of Canada () is a Canadian state order, national order and the second-highest Award, honour for merit in the system of orders, decorations, and medals of Canada, after the Order of Merit. To coincide with the Canadian Centennial, ce ...

in 1967. In 1971, he helped to establish the Bronfman Building at

McGill University McGill University (French: Université McGill) is an English-language public research university in Montreal, Quebec, Canada. Founded in 1821 by royal charter,Frost, Stanley Brice. ''McGill University, Vol. I. For the Advancement of Learning, ...

, which houses the

Desautels Faculty of Management The Desautels Faculty of Management is a faculty of McGill University in Montreal, Quebec, Canada. The faculty offers a range of undergraduate and graduate-level business programs, including the Bachelor of Commerce, Master of Business Adminis ...

. The building was named in his honour as appreciation for his donation to the university. The Bronfman family has continued its support of the university; in 1993 they created the McGill Institute for the Study of Canada, and in 2002 donated the Seagram Building on Sherbrooke St. to McGill. The Bronfman Archaeology Wing of the

Israel Museum The Israel Museum (, ''Muze'on Yisrael'', ) is an Art museum, art and archaeology museum in Jerusalem. It was established in 1965 as Israel's largest and foremost cultural institution, and one of the world's leading Encyclopedic museum, encyclopa ...

Jerusalem Jerusalem is a city in the Southern Levant, on a plateau in the Judaean Mountains between the Mediterranean Sea, Mediterranean and the Dead Sea. It is one of the List of oldest continuously inhabited cities, oldest cities in the world, and ...

Israel Israel, officially the State of Israel, is a country in West Asia. It Borders of Israel, shares borders with Lebanon to the north, Syria to the north-east, Jordan to the east, Egypt to the south-west, and the Mediterranean Sea to the west. Isr ...

, is named for Bronfman and his wife. The Samuel Bronfman Chair in Management was also established at

in January 1942. The current holder is Nancy J. Adler, a professor of organizational behavior in the Desautels Faculty of Management. From 1961 to 1970, the Samuel Bronfman Foundation funded the American Public Health Association's Bronfman Prize for Public Health Achievement and Annual Bronfman Lecture to support public health practitioners that were neglected by existing awards focused on biomedical discoveries. The first awardees were

World Health Organization The World Health Organization (WHO) is a list of specialized agencies of the United Nations, specialized agency of the United Nations which coordinates responses to international public health issues and emergencies. It is headquartered in Gen ...

Director-General A director general, general director or director-general (plural: ''directors general'', ''general directors'', ''directors-general'', ''director generals'' or ''director-generals'') is a senior executive officer, often the chief executive officer ...

Marcolino Gomes Candau, National Tuberculosis Association Director James E. Perkins, and National Heart Institute Director James Watt. The first Bronfman lecture was delivered by John C. Bugher, director of the University of Puerto Rico, Río Piedras' Nuclear Center, on his work supporting the US Atomic Energy Commission's biomedical research.

In fiction

Mordecai Richler Mordecai Richler (January 27, 1931 – July 3, 2001) was a Canadian writer. His best known works are ''The Apprenticeship of Duddy Kravitz (novel), The Apprenticeship of Duddy Kravitz'' (1959) and ''Barney's Version (novel), Barney's Versi ...

's 1989 novel ''Solomon Gursky Was Here'' is largely based on the life of Samuel Bronfman.

References

External links

Seagram Museum collection
at

Hagley Museum and Library The Hagley Museum and Library is a nonprofit educational institution in unincorporated New Castle County, Delaware, near Wilmington. Covering more than along the banks of the Brandywine Creek, the museum and grounds include the first du Po ...

Seagram Museum Collection
Brock University Library Digital Repository {{DEFAULTSORT:Bronfman, Samuel

Samuel Samuel is a figure who, in the narratives of the Hebrew Bible, plays a key role in the transition from the biblical judges to the United Kingdom of Israel under Saul, and again in the monarchy's transition from Saul to David. He is venera ...

1889 births 1971 deaths 20th-century Canadian businesspeople 20th-century Canadian Jews 20th-century Canadian philanthropists Anglophone Quebec people Bessarabian Jews Businesspeople from Brandon, Manitoba Businesspeople from Montreal Canadian anti-communists Canadian chief executives Canadian drink distillers Canadian Jewish Congress members Canadian people of Moldovan-Jewish descent Canadian people of Russian-Jewish descent Companions of the Order of Canada Emigrants from the Russian Empire to Canada Canadian philanthropists Moldovan anti-communists Moldovan Jews People from Otaci People from Soroksky Uyezd Seagram Jewish anti-communists Canadian people of Moldovan descent