The Samsung Experience Store is a chain of

retail stores The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services ar ...

featuring products by

Samsung Electronics Samsung Electronics Co., Ltd. (SEC; stylized as SΛMSUNG; ) is a South Korean multinational major appliance and consumer electronics corporation founded on 13 January 1969 and headquartered in Yeongtong District, Suwon, South Korea. It is curr ...

. Samsung Experience Stores can be owned and operated by Samsung Electronics themselves, local distribution arms, or third party partners. Locations primarily sell

Samsung Galaxy Samsung Galaxy (; stylized as SΛMSUNG Galaxy since 2015 (except Japan where it omitted the Samsung branding up until 2023), previously stylized as Samsung GALAXY; abbreviated as SG) is a series of computing, Android mobile computing and wear ...

mobile devices and accessories but can feature other Samsung products and brands. In some markets, the chain operates under the name Samsung Store instead. Most notably, this is the case in Samsung's domestic market of

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...

Overview

Samsung Experience Stores, known simply as Samsung stores in some regions, and previously branded as ''Galaxy Stores'' in some countries, are branded retail stores offering Samsung Electronics products throughout the world. While all stores include products from Samsung Electronics' mobile devices, particularly those using the

brand, some stores additionally feature other Samsung-owned brands, including

SmartThings SmartThings Inc. is an American home automation company headquartered in Mountain View, California. Since August 2014 it is a subsidiary of Samsung Electronics. Founded in 2012, it focuses on the development of eponymous automation software and ...

smart devices, Harman audio products, Samsung TVs, and Samsung home appliances.

Pop-up shops and kiosks

In addition to Samsung Experience Store locations, Samsung runs pop-up shops in some regions. In the United States, these are branded Samsung Experience Shops located inside Best Buy stores. In New Zealand, pop-up shops are branded Samsung Pop-up Experiences, while longer-lasting kiosk locations are branded Samsung Studios.

Other stores

Other Samsung-branded stores exist in multiple countries, including countries with Samsung Experience Stores or Samsung Stores. These are generally not considered part of Samsung's retail chain. In Samsung's domestic market of South Korea, where the Samsung Store chain is present, there are also various service stores throughout the country with showcases of different Samsung products available for purchase and also have repair centers for those items. There are also stores dedicated to the installation of large household appliances such as TVs, dishwashers, and refrigerators, and stores just for the sale and repair of its memory products, such as SSDs.

Locations

Samsung Experience Stores are present in over 60 countries across 6 continents.

Bulgaria

The first Samsung Store in Bulgaria opened in February 2021 in

Sofia Sofia is the Capital city, capital and List of cities and towns in Bulgaria, largest city of Bulgaria. It is situated in the Sofia Valley at the foot of the Vitosha mountain, in the western part of the country. The city is built west of the Is ...

, the country's capital, located within The Mall. Having initially used the Samsung Experience Store branding, the chain now uses the shorter Samsung Store name. As of 2024, there are five stores, four located in Sofia and one located in

Plovdiv Plovdiv (, ) is the List of cities and towns in Bulgaria, second-largest city in Bulgaria, 144 km (93 miles) southeast of the capital Sofia. It had a population of 490,983 and 675,000 in the greater metropolitan area. Plovdiv is a cultural hub ...

, with some locations offering television sets and home appliances by Samsung as well.

Canada

SamsungExperienceStoreTorontoEatonCentre

Samsung has seven Samsung Experience Stores in Canada, four of which are in

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

. The flagship store is located within the

Toronto Eaton Centre CF Toronto Eaton Centre, commonly referred to simply as the Eaton Centre, is a shopping mall and office complex in the Downtown Toronto, downtown core of Toronto, Ontario, Canada. It is owned and managed by Cadillac Fairview (CF). It was named ...

and has two levels spanning 21,000 square feet. Unlike other locations which only sell mobile devices, it features the entire Samsung product portfolio. The other three Toronto locations are located in

Scarborough Town Centre Scarborough Town Centre (STC) is a shopping mall in Toronto, Ontario, Canada. Central to the Scarborough City Centre district, it is adjacent to Scarborough Centre station, the Scarborough Centre Bus Terminal and the CTV Toronto studios ( 9 Cha ...

Sherway Gardens Sherway Gardens is a shopping mall in the Etobicoke district of Toronto, Ontario, Canada, near the interchange of Ontario Highway 427, Highway 427 with Queen Elizabeth Way and the Gardiner Expressway. The mall spans of selling space and 215 stor ...

, and

Yorkdale Shopping Centre Yorkdale Shopping Centre is a shopping mall in Toronto, Ontario, Canada, at the southwest corner of the Ontario Highway 401, Highway 401 and Allen Road interchange. It spans of selling space and has sales of per square foot ( per square metre ...

. Samsung's three other Samsung Experience Stores in Canada outside of Toronto are located in Edmonton's

West Edmonton Mall West Edmonton Mall (WEM) is a large shopping mall in Edmonton, Alberta, Canada, that is owned, managed, and operated by Triple Five Group. It is the second most visited mall in Canada, after the Toronto Eaton Centre in Toronto, followed by Met ...

, Vancouver's

Metropolis at Metrotown Metropolis at Metrotown (commonly referred to as Metrotown) is a three-storey shopping mall complex in the Metrotown area of Burnaby, British Columbia, Canada. Opened in 1986, it is the largest mall in British Columbia and the third-largest ...

, and Montreal's Montreal Eaton Center.

India

Samsung opened its second largest store and all products experience center in the world in

Bangalore Bengaluru, also known as Bangalore (List of renamed places in India#Karnataka, its official name until 1 November 2014), is the Capital city, capital and largest city of the southern States and union territories of India, Indian state of Kar ...

Karnataka Karnataka ( ) is a States and union territories of India, state in the southwestern region of India. It was Unification of Karnataka, formed as Mysore State on 1 November 1956, with the passage of the States Reorganisation Act, 1956, States Re ...

covering an area of 33,000 sq ft, under the name Samsung Opera House. The company additionally runs multiple other Samsung Experience Stores throughout the country, mostly under the Samsung SmartCafé sub-brand.

United States

Samsung opened its flagship store in the company's

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

headquarters in the

Meatpacking District The Meatpacking District is a neighborhood in the New York City borough of Manhattan that runs from West 14th Street south to Gansevoort Street, and from the Hudson River east to Hudson Street. The Meatpacking Business Improvement District alo ...

on February 22, 2016. Dubbed Samsung 837 after its street address, 837 Washington Street, this store does not sell any Samsung products. Instead it's envisioned as a “marketing center” according to Gregory Lee, President and CEO of Samsung Electronics America, designed to showcase Samsung's future concepts and technologies to the public. Samsung 837 closed on December 24, 2024. The first Samsung-run U.S. retail locations opened on February 20, 2019 in Garden City, N.Y.,

Houston Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...

and

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

as part of the company's celebration of the

Galaxy A galaxy is a Physical system, system of stars, stellar remnants, interstellar medium, interstellar gas, cosmic dust, dust, and dark matter bound together by gravity. The word is derived from the Ancient Greek, Greek ' (), literally 'milky', ...

product line's ten year anniversary.
As of June 2024, Samsung has four Samsung Experience Stores in the United States. They are located in Houston's

The Galleria The Galleria, stylized theGalleria and also known as the Houston Galleria, is an upscale mixed-use urban development and shopping mall located in the Uptown District of Houston, Texas, United States.Americana at Brand The Americana at Brand is a lifestyle center in Glendale, California. The center features anchor stores Nordstrom, and Barnes & Noble. The property was built and is owned and operated by Los Angeles businessman Rick J. Caruso and his company ...

, Garden City's

Roosevelt Field Roosevelt Field is a former airport, located in the East Garden City section of Uniondale, on Long Island, New York, United States. Originally called the Hempstead Plains Aerodrome, or sometimes Hempstead Plains field or the Garden City Aero ...

, and Dallas'

Stonebriar Centre Stonebriar Centre, commonly referred to as Stonebriar Mall, is a super-regional mall located at the intersection of Preston Road ( SH 289) and the Sam Rayburn Tollway ( SH 121) in Frisco, Texas. The mall features Macy's, Nordstrom, Dillard's, ...

. The location at

Stanford Shopping Center Stanford Shopping Center is an upscale open air shopping mall located on Route 82 ( El Camino Real) at Sand Hill Road in Palo Alto, California. It is on the campus of Stanford University although the university only owns the land and not th ...

Palo Alto Palo Alto ( ; Spanish language, Spanish for ) is a charter city in northwestern Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree known as El Palo Alto. Th ...

was permanently closed on May 19, 2024.

References

{{reflist South Korean brands Samsung Electronics Consumer electronics retailers Consumer electronics retailers of the United States