Samir Husni (Arabic سمير حصني) is a Lebanese magazine analyst. He was born in

Tripoli, Lebanon Tripoli ( ; , , ; , ; see #Names, below) is the largest and most important city in North Lebanon, northern Lebanon and the second-largest city in the country. Situated north of the capital Beirut, it is the capital of the North Governorate ...

then immigrated to the United States in 1978. He earned a master's degree in journalism from the

University of North Texas The University of North Texas (UNT) is a public university, public research university located in the Dallas–Fort Worth metroplex. Its main campus is in Denton, Texas, Denton, with a satellite campus in Frisco, Texas, Frisco. It serves as the ...

in 1980 and a Ph.D. in journalism from the

University of Missouri-Columbia The University of Missouri (Mizzou or MU) is a public land-grant research university in Columbia, Missouri, United States. It is Missouri's largest university and the flagship of the four-campus University of Missouri System. Founded in 1839, M ...

in 1983.

Work

Husni has been called a leading expert in magazine publishing. He manages the Magazine Innovation Center at the

University of Mississippi The University of Mississippi (Epithet, byname Ole Miss) is a Public university, public research university in University, near Oxford, Mississippi, United States, with a University of Mississippi Medical Center, medical center in Jackson, Miss ...

. He is co-author of the text ''Managing Today's News Media: Audience First'' (2015), which suggests news organization management decisions should always begin with consideration of the impact on audience. Authors Husni, Debora Halpern Wenger and Hank Price introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all critical factors in managing successful media organizations.

References

External links

* {{DEFAULTSORT:Husni, Samir American magazine people University of Missouri alumni Lebanese emigrants to the United States Living people 1953 births People from Oxford, Mississippi People from Tripoli, Libya University of North Texas alumni University of Mississippi faculty