Samir Husni (Arabic: سمير حصني) is a United States–based analyst of the magazine industry. He was born in

Tripoli, Lebanon Tripoli ( ar, طرابلس/ALA-LC: ''Ṭarābulus'', Lebanese Arabic: ''Ṭrablus'') is the largest city in northern Lebanon and the second-largest city in the country. Situated north of the capital Beirut, it is the capital of the North Gover ...

then immigrated to the United States. He earned a master's degree in journalism from the

University of North Texas The University of North Texas (UNT) is a public research university in Denton, Texas. It was founded as a nonsectarian, coeducational, private teachers college in 1890 and was formally adopted by the state 11 years later."Denton Normal Schoo ...

in 1980 and a Ph.D. in journalism from the

University of Missouri The University of Missouri (Mizzou, MU, or Missouri) is a public land-grant research university in Columbia, Missouri. It is Missouri's largest university and the flagship of the four-campus University of Missouri System. MU was founded ...

in 1983.

Work

Husni has been called a leading expert in magazine publishing. He manages the Magazine Innovation Center at the

University of Mississippi The University of Mississippi ( byname Ole Miss) is a public research university that is located adjacent to Oxford, Mississippi, and has a medical center in Jackson. It is Mississippi's oldest public university and its largest by enrollment. ...

. He is co-author of the text ''Managing Today's News Media: Audience First'' (2015), which suggests news organization management decisions should always begin with consideration of the impact on audience. Authors Husni, Debora Halpern Wenger and Hank Price introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all critical factors in managing successful media organizations.

References

External links

* {{DEFAULTSORT:Husni, Samir American magazine people University of Missouri alumni Lebanese emigrants to the United States Living people 1953 births People from Oxford, Mississippi People from Tripoli University of North Texas alumni University of Mississippi faculty