Samboy (

Snackfood A snack is a small portion of food generally eaten between meals. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home. Traditionally, snacks are p ...

) is a brand of

potato chips A potato chip (North American English; often just chip) or crisp (British and Irish English) is a thin slice of potato that has been either deep fried, baked, or air fried until crunchy. They are commonly served as a snack, side dish, or a ...

released in Australia and is owned by

Snack Brands Australia Snack Brands Australia (SBA) is one of the largest suppliers of snack foods in Australia and acts as the main competitor to the long established The Smith's Snackfood Company. The company was founded in August 1998 as a subsidiary of parent c ...

. Samboy chips are crinkled potato chips. The most popular flavours are ''Chicken'', ''Original'', ''Salt & Vinegar'', ''Atomic Tomato'' and ''BBQ''.

History

Samboy Chips were originally produced and distributed by Norm and Ed Meyer in the 1950s. In the 1960s Samboy chips were not crinkle cut and only came in barbecue flavour. In the 1980s, the "Original" (ready salted) flavour was called "Samboy Gold". The brand is best remembered by its 1980s advertising campaign that stated “Samboy: The Flavour hits you”. The ad featured a man on a bicycle delivering chips to various people. He would hit the front brake at the last moment, performing an 'endo' as he came to an abrupt stop. He'd then present the pink bag of "Salt and Vinegar Samboy" chips, before immediately cycling off hastily, pulling a 'mono' as he left. The confused customer would then be drenched in a huge amount of salt and vinegar falling from the sky. Subsequent deliveries would see recipients hit by falling giant chickens and flattened by a solid brick BBQ, representing the different flavours available. An advertising campaign during the 1990s included the slogan "Hit me with a Samboy chip", with the television commercial featuring a variety of Australian celebrities furthering the slogan to "hit me slowly, hit me quick, hit me, hit me, hit me", imitating the song ''

Hit Me With Your Rhythm Stick "Hit Me with Your Rhythm Stick" is a song by Ian Dury and the Blockheads, first released as a single on Stiff Records in the UK on 23 November 1978 and credited to "Ian & the Blockheads". Written by Dury and the Blockheads' multi-instrumentalist C ...

'' by

Ian Dury Ian Robins Dury (12 May 1942 27 March 2000) was a British singer, songwriter and actor who rose to fame during the late 1970s, during the punk and new wave era of rock music. He was the lead singer and lyricist of Ian Dury and the Blockheads ...

The Blockheads The Blockheads are an English rock band formed in London in 1977. Originally fronted by lead singer Ian Dury as Ian Dury and the Blockheads or Ian and the Blockheads, the band has continued to perform since Dury's death in 2000. Current member ...

. In 2003-2004

Arnotts Arnotts can refer to; * Arnott's Biscuits, an Australian biscuit and salted snack food company * Arnotts (Ireland), a department store in Dublin, Ireland * Arnotts (Scotland) a department store in Glasgow and group of department stores in Sc ...

discontinued the 'Atomic Tomato' flavour. In late 2008 the brand was reintroduced after being acquired by

due to demand from groups on the social networking site

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin ...

. Original, BBQ, Chicken, Salt & Vinegar as well as Atomic Tomato were the flavours re-released.

References

{{reflist

External links

Samboy
Snack Brands Australia brands Australian brands Brand name potato chips and crisps