Samantha Skey is a digital media executive and current
chief executive officer for
SHE Media.
Early life and education
Skey holds a BA in comparative literature from Hamilton College.
Career
In her early career, Skey served in management positions in companies such as
The Walt Disney Company and
CNET
''CNET'' (short for "Computer Network") is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally. ''CNET'' originally produced content for radio and televi ...
. She also worked as an executive at Alloy Online and was the
chief marketing officer at Passenger,
as well as the
chief revenue officer
A chief revenue officer (CRO) is a corporate officer (executive) responsible for all revenue generation processes in an organization. In this role, a CRO is accountable for driving better integration and alignment between all revenue-related funct ...
at
Recyclebank. Skey is also credited with the first real-time multi-player reward based website, "Riddler," for Interactive Imaginations.
Skey joined
SHE Media in 2013. She was the president of the company when it was purchased by
Penske Media Corporation in 2018. Four months after the acquisition, she was promoted to CEO.
A frequent presenter and commentator for business and trade media, Skey’s speaking events include annual SXSW, annual Ad Week panel moderation, MediaPost,
Digiday
''Digiday'' is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo.
Description
''Digiday'' provides daily online news about advertising, publishing, an ...
, iMedia, She Summit, Folio, the Gamification Summit of 2011,
GreenBiz State of Green Business Forum 2011,
the Physic Ventures-Edelman Social Media Summit 2011,
SheStreams 2011, OMMA Global New York 2011, Gamification Summit 2011 and ad:tech conference 2011. In an authored
Advertising Age article, Skey advised companies on how to reach millennial moms. She said that this generation of mothers (those born after 1980) are wallet-driven activists who consider both family health and environmental sustainability when making purchases. “The Millennial mom has different expectations for the brands she supports and demands transparency and authenticity both from the brand's on- and offline efforts.”
See also
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Recycling
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Gamification
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Sustainability
Specific definitions of sustainability are difficult to agree on and have varied in the literature and over time. The concept of sustainability can be used to guide decisions at the global, national, and individual levels (e.g. sustainable livi ...
References
{{DEFAULTSORT:Skey, Samantha
Living people
American businesspeople
Year of birth missing (living people)