Samantha Hess (born 1983) is an American former professional
cuddler and author. Her business, Cuddle up to Me, gained national attention when she appeared on ''
America's Got Talent
''America's Got Talent'' (often abbreviated as ''AGT'') is a televised American talent show competition, and is part of the global ''Got Talent'' franchise created by Simon Cowell. The program is produced by Fremantle (as well as distribu ...
'' in 2015.
Career
Hess worked as a
personal trainer
A personal trainer is an individual who creates and delivers safe and effective exercise programs for apparently healthy individuals and groups, or those with medical clearance to exercise. They motivate clients by collaborating to set goals, p ...
. She set up a cuddling business after watching a
Free Hugs Campaign
The Free Hugs Campaign is a social movement involving individuals who offer hugs to strangers in public places.Ellen ConnollHugs and smiles, but not everyone embraces the trend''Sydney Morning Herald'', 1 December 2004 The hugs are meant to be ran ...
social experiment video of two men offering hugs, one for free and the other for money. She learned of other groups in New York City who ran identical businesses and was inspired to pursue it as a career. She was divorced and missed platonic cuddling between friends, which she wanted without having to enter a full relationship. As a sufferer from chronic back pain she found cuddling therapeutic and relieving.
People around Hess were initially skeptical of the idea, with her friends dismissing it as crazy. When she applied for a
business license
Business licenses are permits issued by government agencies that allow individuals or companies to conduct business within the government's geographical jurisdiction. It is the authorization to start a business issued by the local government.
A ...
, authorities thought cuddling was a cover for
prostitution. In an interview with CNBC, she spoke about advances made by her clients and would-be clients, with Hess saying she received "plenty of inappropriate emails" and even three
marriage proposal
A marriage proposal is an event where one person in a relationship asks for the other's hand in marriage. If accepted, it marks the initiation of engagement, a mutual promise of later marriage. It often has a ritual quality.
Traditional propo ...
s.
Several media outlets interviewed Hess including
KOBI, ''
The Daily News''
KATU
KATU (channel 2) is a television station in Portland, Oregon, United States, affiliated with ABC. It is owned by Sinclair Broadcast Group alongside La Grande–licensed Univision affiliate KUNP (channel 16). Both stations share studios on N ...
KHOU
KHOU (channel 11) is a television station in Houston, Texas, United States, affiliated with CBS. It is owned by Tegna Inc. alongside Conroe-licensed Quest station KTBU (channel 55). Both stations share studios on Westheimer Road near Up ...
,
KCTV
KCTV (channel 5) is a television station in Kansas City, Missouri, United States, affiliated with CBS. It is owned by Gray Television alongside MyNetworkTV affiliate KSMO-TV (channel 62). Both stations share studios on Shawnee Mission Parkway ...
and many others. In January 2014 she was interviewed by ''
Biz Journal'' where she shared her plans for Cuddle Up to Me with Portland Business Journal Editor Rob Smith. She said she plans to model after ZoomCare. Her clients are mostly people with disabilities or who suffer from
traumatic stress Traumatic stress is a common term for reactive anxiety and depression, although it is not a medical term and is not included in the '' Diagnostic and Statistical Manual of Mental Disorders'' (DSM). The experience of traumatic stress include subtype ...
.
In late 2014, Hess opened a professional cuddling shop. She attracted 10,000 customers in the first week. The following year, she staged a 12-hour cuddling convention.
In August 2022, she announced her choice to end her service as a professional cuddler.
''America's Got Talent''
In May 2015, Hess appeared as a
10th season contestant for
NBC
The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters ...
's ''
America's Got Talent
''America's Got Talent'' (often abbreviated as ''AGT'') is a televised American talent show competition, and is part of the global ''Got Talent'' franchise created by Simon Cowell. The program is produced by Fremantle (as well as distribu ...
''. In her audition, she cuddled
Nick Cannon
Nicholas Scott Cannon (born October 8, 1980) is an American television host, actor, rapper, and comedian. In television, Cannon began as a teenager on ''All That'' before going on to host ''The Nick Cannon Show'', ''Wild 'n Out'', ''America's G ...
using the techniques "The Cleopatra," "The Claw," and "Mother of Pearl".
Howard Stern
Howard Allan Stern (born January 12, 1954) is an American radio and television personality, comedian, and author. He is best known for his radio show, ''The Howard Stern Show'', which gained popularity when it was nationally syndicated on terre ...
buzzed the act. After the audition, the judges formed a pile on top of Cannon on the couch. Although Stern voted "No,"
Heidi Klum
Heidi Klum (; born 1 June 1973) is a German-American model, television host, producer, and businesswoman. She appeared on the cover of the '' Sports Illustrated Swimsuit Issue'' in 1998 and was the first German model to become a Victoria's Secr ...
,
Mel B
Melanie Janine Brown (born 29 May 1975), commonly known as Melanie B or Mel B, is an English singer, songwriter, and television personality. She rose to fame in the 1990s as a member of the girl group Spice Girls, in which she was nicknamed Sc ...
, and
Howie Mandel
Howard Michael Mandel (born November 29, 1955) is a Canadian-American comedian, television personality, actor, and producer. Mandel voiced the character Gizmo in the 1984 film '' Gremlins'' and the 1990 sequel '' Gremlins 2: The New Batch''. ...
voted "Yes," sending her to the Judge Cuts Week round.
In July 2015, during Judge Cuts Week 1, she cuddled guest judge
Neil Patrick Harris
Neil Patrick Harris (born June 15, 1973) is an American actor, singer, writer, producer, and television host. Primarily known for his comedic television roles and dramatic and musical stage roles, he has received multiple accolades throughout ...
with techniques called "The Fortune Cookie," "The Sidewinder," and "The Romeo". Stern, Klum, Mel B, and Mandel buzzed her, eliminating her from the competition. She was not in the scene with the judges discussing her as she had four "X"s. She was the first contestant in season ten to receive all "X"s during Judge Cuts Week.
See also
*Other practices that have been compared to prostitution:
**
Sugar dating
Sugar dating, also called sugaring, is a relationship of an older wealthy person and a younger person who is in need of financial assistance. This sometimes achieves mutual benefits, but is often abused to take advantage of and coerce poor peop ...
**
Treating (dating)
In the social context of dating, treating is the practice of providing companionship and intimate activity in exchange for entertainment outings, gifts, and other items of monetary value, such as tickets and clothes. The activity was prevalent in ...
Bibliography
*
[
]
References
External links
Official website
{{DEFAULTSORT:Hess, Samantha
Living people
Portland Community College alumni
Businesspeople from Sacramento, California
Businesspeople from Portland, Oregon
1983 births