Sam Goi Seng Hui (; born 26 April 1949) is a Singaporean businessman who is also known as Singapore's "Popiah King". He is the chairman of Tee Yih Jia, a food manufacturing company, well known for selling spring roll pastry, or locally known as "

popiah Popiah (, Peng'im, Teochew Peng'im: boh⁸ bian²) is a Fujianese cuisine, Fujianese/Teochew cuisine, Teochew-style fresh spring roll filled with an assortment of fresh, dried, and cooked ingredients, eaten during the Qingming Festival and othe ...

" () skins, In 2008, he was the largest single shareholder in Super Coffeemix. In 2014, he won the 2013 Businessman of the Year award at the Singapore Business Awards which were organised by local financial newspaper, The Business Times, and

DHL Express DHL (originally named after founders Dalsey, Hillblom and Lynn) is a multinational Import-Export Expert Company, founded in the United States and headquartered in Bonn, Germany. It provides courier, package delivery, and express mail service, ...

. Goi has four children. His youngest son, Ben Goi, was chief operating officer of Tee Yih Jia until his death in 2019 from a

stroke Stroke is a medical condition in which poor cerebral circulation, blood flow to a part of the brain causes cell death. There are two main types of stroke: brain ischemia, ischemic, due to lack of blood flow, and intracranial hemorrhage, hemor ...

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* 1949 births Living people Singaporean businesspeople Singaporean billionaires People from Fuqing Chinese emigrants to Singapore Businesspeople from Fujian Dunman High School alumni Chinese company founders {{food-bio-stub