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Samuel Carnes Collier (May 14, 1912 – September 23, 1950) was an American
advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
entrepreneur and auto racer. He made his fortune in
streetcar A tram (called a streetcar or trolley in North America) is a rail vehicle that travels on tramway tracks on public urban streets; some include segments on segregated right-of-way. The tramlines or networks operated as public transport ...
advertising.


Family

Collier was the son of
Barron Gift Collier Barron Gift Collier (March 23, 1873 – March 13, 1939) was an American advertising entrepreneur who became the largest landowner and developer in the U.S. state of Florida, as well as the owner of a chain of hotels, bus lines, several banks, and ...
and Juliet Gordon Carnes, the founders of
Collier County, Florida Collier County is a county in the U.S. state of Florida. As of the 2020 census, the population was 375,752; an increase of 16.9% since the 2010 United States Census. Its county seat is East Naples, where the county offices were moved from E ...
. He had two brothers, (Cowles) Miles Collier and Baron Collier Jr. He married Dixie Thompson from
Honolulu Honolulu (; ) is the capital and largest city of the U.S. state of Hawaii, which is in the Pacific Ocean. It is an unincorporated county seat of the consolidated City and County of Honolulu, situated along the southeast coast of the islan ...
in 1936. Together they had three children, Samuel Carnes Collier Jr., Terry Collier and Richard Collier.


Career

As a teenager Collier completed three seasons as a designer, proprietor, and manager of the Overlook Theatre, in
Pocantico Hills Pocantico Hills is a Hamlet (New York), hamlet in the Westchester County, New York, Westchester County town of Mount Pleasant, New York, United States. The Rockefeller family estate, anchored by Kykuit, the family seat built by John D. Rockefeller ...
,
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
. He attended
Yale Yale University is a private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the third-oldest institution of higher education in the United States and among the most prestigious in the wo ...
where he was a member of
Skull and Bones Skull and Bones, also known as The Order, Order 322 or The Brotherhood of Death, is an undergraduate senior secret student society at Yale University in New Haven, Connecticut. The oldest senior class society at the university, Skull and Bone ...
. He graduated in 1935. He served in
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
as a Navy pilot. "He was one of the founders of the
Automobile Racing Club of America The Automobile Racing Club of America (ARCA) is an auto racing sanctioning body in the United States, founded in 1953 by John Marcum. The current president of ARCA is Ron Drager, who took over the position in 1996 following the death of Bob Lo ...
, competed in the 1939 Alpine Trial, and was the founder of the concern of Motor Sport, Inc., sole American importers of M.G. cars." In 1949 Collier finished third overall, and first in Class E, in the Seneca Cup Race, at
Watkins Glen, New York Watkins Glen is a village and census-designated place in and the county seat of Schuyler County, New York, United States. As of the 2020 census, the population was 1,829. Watkins Glen lies within the towns of Dix and Reading. To the southwest of ...
, driving a supercharged MG. Collier drove in the
1950 24 Hours of Le Mans The 1950 24 Hours of Le Mans was the 18th Grand Prix of Endurance, and took place on 24 and 25 June 1950. It was won by the French father-and-son pairing of Louis and Jean-Louis Rosier driving a privately entered Talbot-Lago. Regulations The re ...
: "Of the two Cadillacs entered by
Briggs Cunningham Briggs Swift Cunningham II (January 19, 1907 – July 2, 2003) was an American entrepreneur and sportsman. He is best known for skippering the yacht ''Columbia'' to victory in the 1958 America's Cup race, and for his efforts as a driver, team ow ...
, the strictly stock saloon, driven by the brothers Miles and Sam Collier, which had been nicknamed 'Clumsy Pup', had come in tenth at an average of 81.398 m.p.h."


Death

Samuel was killed while leading the (September 23) 1950 Watkins Glen Grand Prix, held on public roads in and around the village of Watkins Glen,
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
, when the Ferrari 166 that he was driving left the road. He died at 6:30 pm in Montour Falls. The accident received front-page coverage in the New York press.Gene M. Burnett, Florida's Past, Volume 3, Pineapple Press, Sarasota, Florida, 1991 A memorial stone was placed at the spot where Sam Collier left the road. His brother, Miles, gave up racing soon thereafter and died of
polio Poliomyelitis, commonly shortened to polio, is an infectious disease caused by the poliovirus. Approximately 70% of cases are asymptomatic; mild symptoms which can occur include sore throat and fever; in a proportion of cases more severe sym ...
in 1954. Samuel was honored in 1995 in front of the Court House at that year's Watkins Glen Grand Prix Festival.


References


Further reading

* The Evening Independent Sep. 17, 1984 * *
MG Vintage Racer's Newsletter MG, Mg, or mg and variants may refer to: Organizations * MG Cars, an automotive marque of the now defunct MG Car Company * MG Motor, a present-day car manufacturing company *MG JW Automobile, a Pakistani automobile manufacturer * Champion Air (IA ...
Issues Gene M. Burnett * John C. Rueter, ''American Road Racing'', 1963.


External links

{{DEFAULTSORT:Collier, Sam 1912 births 1950 deaths 24 Hours of Le Mans drivers American marketing people American motorsport people American racing drivers Racing drivers who died while racing Sports deaths in New York (state) MG Motor Yale College alumni