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Sam Avey (February 5, 1895 – August 9, 1962) was an American businessman and sports promoter. Best known as the
wrestling Wrestling is a series of combat sports involving grappling-type techniques such as clinch fighting, throws and takedowns, joint locks, pins and other grappling holds. Wrestling techniques have been incorporated into martial arts, combat ...
promoter of little big men, he is also credited for helping to create the Tulsa wrestling territory later used by the
National Wrestling Alliance The National Wrestling Alliance (NWA) is an American professional wrestling promotion and former professional wrestling governing body operated by its parent company Lightning One, Inc. Founded in 1948, the NWA began as a governing body for a ...
.


Early life

Sam Avey was born in
Kingfisher, Oklahoma Kingfisher is a city in and the county seat of Kingfisher County, Oklahoma,. The population was 4,903 at the time of the 2020 census. It is the former home and namesake of Kingfisher College. According to the ''Encyclopedia of Oklahoma History ...
on February 5, 1895. Prior to wrestling, Avey was a merchant in the family grocery, located in Cherryvale,
Kansas Kansas () is a state in the Midwestern United States. Its capital is Topeka, and its largest city is Wichita. Kansas is a landlocked state bordered by Nebraska to the north; Missouri to the east; Oklahoma to the south; and Colorado to ...
. While growing up in Cherryvale, the community’s most prominent sports celebrity was
Billy Sandow Wilhelm Baumann (September 4, 1884 – September 15, 1972), better known as Billy Sandow, was an American professional wrestler and promoter. Biography Sandow is best remembered as the manager of professional wrestler Ed "Strangler" Lewis an ...
.National Wrestling Alliance, The Untold Story of the Monopoly that Strangled Pro Wrestling, p. 280, Tim Hornbaker, ECW Press, 2007, Sandow was the manager of Ed “Strangler” Lewis, and Sandow was the catalyst for Avey’s interest in professional wrestling.


Professional wrestling

After serving in
World War I World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was List of wars and anthropogenic disasters by death toll, one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, ...
, Avey returned to Cherryvale and was recruited by Sandow to embark upon a wrestling career. He started in wrestling by travelling as a referee. In his early years in wrestling, it was not uncommon that Avey was misspelled Avery. Later on, Avey was brought to
Tulsa Tulsa () is the second-largest city in the state of Oklahoma and 47th-most populous city in the United States. The population was 413,066 as of the 2020 census. It is the principal municipality of the Tulsa Metropolitan Area, a region with ...
to promote the matches of Ed “Strangler” Lewis. At the time, Oklahoma was a breeding ground for potential wrestlers. One of the wrestlers who caught Avey’s eyes was
Leroy McGuirk Leroy Michael McGuirk (December 13, 1910 – September 9, 1988) was an American amateur and professional wrestler, and wrestling promoter. He was involved in professional wrestling for more than fifty years. As one of the longest surviving membe ...
, a grappler from
Oklahoma A&M Oklahoma (; Choctaw: ; chr, ᎣᎧᎳᎰᎹ, ''Okalahoma'' ) is a state in the South Central region of the United States, bordered by Texas on the south and west, Kansas on the north, Missouri on the northeast, Arkansas on the east, New M ...
. McGuirk would eventually become a junior heavyweight champion, and wrestlers from all over the country came to Oklahoma. After McGuirk was injured in auto accident, Avey gave him points in the company and named him the matchmaker. In September 1950, both men were appointed to Executive Positions in the
National Wrestling Alliance The National Wrestling Alliance (NWA) is an American professional wrestling promotion and former professional wrestling governing body operated by its parent company Lightning One, Inc. Founded in 1948, the NWA began as a governing body for a ...
. McGuirk was appointed as Second Vice-President while Avey was named the Treasurer due to his banking background.


Hockey and Avey's Coliseum

Sam Avey had other interests outside of wrestling. He helped reorganize the American Hockey Association following World War II and owned the
Tulsa Oilers The Tulsa Oilers are a professional ice hockey team based in Tulsa, Oklahoma, and play in the ECHL. The Oilers played their home games at the Tulsa Convention Center until 2008 when they moved into the new BOK Center. For many years, the Tuls ...
hockey club in the 1940s. At the time, the Oilers were affiliated with the
United States Hockey League The United States Hockey League (USHL) is the top junior ice hockey league sanctioned by USA Hockey. The league consists of 16 active teams located in the midwestern United States, for players between the ages of 16 and 21. The USHL is strictl ...
. In 1942, he acquired the Tulsa Coliseum for $185,000, and it was known affectionately as
Avey's Coliseum The Tulsa Coliseum was an indoor arena built in Tulsa, Oklahoma at the corner of Fifth Street and Elgin Avenue. It hosted the Tulsa Oilers ice hockey team from 1929 to 1951. Many other sporting events were held at the facility including rodeos, ...
. It regularly hosted prestigious political events and sporting events, such as
ice hockey Ice hockey (or simply hockey) is a team sport played on ice skates, usually on an Ice rink, ice skating rink with Ice hockey rink, lines and markings specific to the sport. It belongs to a family of sports called hockey. In ice hockey, two o ...
, boxing, and wrestling matches. Avey also owned the radio station
KAKC KAKC (1300 AM) is a conservative talk radio station in Tulsa, Oklahoma. The station is owned by iHeartMedia, Inc. Its studios are located at the Tulsa Event Center in Southeast Tulsa and its transmitter site is near Broken Arrow. History ...
, and it broadcast from the Coliseum basement.National Wrestling Alliance, The Untold Story of the Monopoly that Strangled Pro Wrestling, p. 281, Tim Hornbaker, ECW Press, 2007, On September 20, 1952, the building was burned to the ground after it was struck by lightning. The building’s wooden roof accelerated the fire. In January 1958, Avey sold out the wrestling promotion to McGuirk. He left to concentrate on his role as senior vice president with the Farmers and Merchants State Bank. He was still linked to the NWA and remained as Treasurer until August 1960.


Charitable Work

Avey was the director of the Tulsa Chamber of Commerce, president of the
Rotary Club Rotary International is one of the largest service organizations in the world. Its stated mission is to "provide service to others, promote integrity, and advance world understanding, goodwill, and peace through hefellowship of business, prof ...
and was involved in numerous charities. Said charities included the annual Milk Fund wrestling spectacular every March and a celebrated
Christmas Christmas is an annual festival commemorating the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people around the world. A feast central to the Christian liturgical year ...
party for children. Part of Avey’s wrestling legacy is that he gave Tulsa a structured promotion, which McGuirk ran with great success. Avey died on August 9, 1962 the age of 67.


References


External links


Sam Avery - Tulsa Historical Society
{{DEFAULTSORT:Avey, Sam 1895 births 1962 deaths People from Cherryvale, Kansas People from Kingfisher, Oklahoma Professional wrestling executives