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''Salve Jorge'' ( Literally: ''Hail George'', International title: ) is a Brazilian primetime telenovela created by
Glória Perez Glória Maria Rebelo Ferrante (; born 25 September 1948) is a Brazilian screenwriter. Biography Born in Rio de Janeiro, Federal District of Brazil, Gloria is the daughter of lawyer Miguel Jeronimo Ferrante, Italian descendant, and teacher ...
and directed by Marcos Schechtman. It premiered on 22 October 2012 replacing '' Avenida Brasil'' and ended on 17 May 2013 on
TV Globo TV Globo (stylized as tvglobo; , ), formerly known as Rede Globo de Televisão (; shortened to Rede Globo) or simply known as Globo, is a Brazilian free-to-air Television broadcasting, television network, launched by media proprietor Roberto M ...
at the 9 p.m. timeslot, and being followed by ''
Amor à Vida ''Amor à Vida'' (English: ''Trail of Lies'') is a Brazilian telenovela created by Walcyr Carrasco. It premiered on 20 May 2013 on TV Globo in the 9 pm timeslot and ended on 31 January 2014. It is directed by Wolf Maya and Mauro Mendonça ...
''. A total of 179 episodes of 55 minutes (35 minutes on Wednesdays due to the
2012 2012 was designated as: *International Year of Cooperatives *International Year of Sustainable Energy for All Events January *January 4 – The Cicada 3301 internet hunt begins. * January 12 – Peaceful protests begin in the R ...
2013 Football season broadcast) were produced and aired Mondays to Saturdays. However, when syndicated and sold to other countries the telenovela got the number of episodes reduced to 140 and the duration fixed at 45 minutes. Starring Nanda Costa, Giovanna Antonelli, Carolina Dieckmann, Rodrigo Lombardi, Cláudia Raia, Flávia Alessandra, Alexandre Nero, Cléo Pires and
Domingos Montagner Domingos Montagner Filho (26 February 1962 – 15 September 2016) was a Brazilian actor, playwright and entrepreneur. He began his career in theaters and circuses, through the course of interpretation of Myriam Muniz. In 1997, Montagner formed La ...
.


Plot

In
Istanbul Istanbul is the List of largest cities and towns in Turkey, largest city in Turkey, constituting the country's economic, cultural, and historical heart. With Demographics of Istanbul, a population over , it is home to 18% of the Demographics ...
,
Turkey Turkey, officially the Republic of Türkiye, is a country mainly located in Anatolia in West Asia, with a relatively small part called East Thrace in Southeast Europe. It borders the Black Sea to the north; Georgia (country), Georgia, Armen ...
, 18-year-old Morena ( Nanda Costa) is auctioned by a group of wealthy and successful men. She ended up being sold for a U$3.500 bid. The next scene shows Morena running desperately through the streets, screaming for help. The scene flashes back to eight months earlier. Morena is a single-mother who lives with her four-year-old son Junior (Luiz Felipe Mello) and her mom Lucimar (
Dira Paes Ecleidira Maria Fonseca Paes (born 30 June 1968), known professionally as Dira Paes, is a Brazilian actress and television presenter. Among the numerous awards and nominations she has received, Paes won the Best Actress and Best Supporting Act ...
) helps her to support him. Though unemployed, she manages to garner strength and resolve in order to forge her own path. Following the 2010 occupation of the
Complexo do Alemão Complexo do Alemão (, ''German's Complex'') is a group of favelas (low-income historically informal neighborhoods) in the North Zone of Rio de Janeiro, Brazil. History An article published by ''O Globo'' in 2007 revealed the origin of Complexo ...
by the
Brazilian Army The Brazilian Army (; EB) is the branch of the Brazilian Armed Forces responsible, externally, for defending the country in eminently terrestrial operations and, internally, for guaranteeing law, order and the constitutional branches, subordina ...
, Morena meets Theo ( Rodrigo Lombardi), a cavalry officer who is charmed by her spontaneity and sensuality. They fall in love, unaware that love does not conquer all. Motivated by the prospect of a better future and facing eviction, Morena accepts a job offer to work in a coffeehouse in Istanbul for a few months. Her decision, however, not only ends her engagement to Theo, who disapproves of her trip, but leads to her being a victim of an international human trafficking ring. Cunning Wanda ( Totia Meireles), who offered Morena what turns out to be a fictitious job, works with Livia Marini ( Cláudia Raia), a sophisticated, intelligent and seemingly irreproachable woman. The truth, however, tells a different story: although she claims to be a world-renowned talent agent, Livia is in fact head of an international human trafficking organization which generates billions of dollars every year. Upon arriving in Turkey, Morena is forced to work at a dreary nightclub where Russo ( Adriano Garib), head of security and member of the ring, constantly intimidates young women by threatening to harm their families in Brazil. Despite being held captive, Morena refuses to accept her fate and decides to fight against the crime that victimized her. Together with her ill-fated companions, she counts on the help of Police Chief Heloísa ( Giovanna Antonelli) to take down the ring's villainous scheme. On top of such difficulties, Morena also has to deal with another challenging mission: to regain Theo's love and trust. Theo still loves her but has since entered into a new romantic relationship and is determined to forget her. In the end Morena with the help of Mrs Heloisa will expose the traffic gangs then Morena and Theo will live happily.


Cast


Impact


Ratings

The first episode of ''Salve Jorge'' recorded a viewership rating of 36 points, peaking at 40 points with 60% share. Its predecessors '' Avenida Brasil'' and ''
Fina Estampa ''Fina Estampa'' (''Looks & Essence'') is a Brazilian telenovela that first aired on TV Globo TV Globo (stylized as tvglobo; , ), formerly known as Rede Globo de Televisão (; shortened to Rede Globo) or simply known as Globo, is a Brazili ...
'', recorded 37:points with a 63% and 41 points respectively. The second episode registered 37 points in
Greater São Paulo Greater São Paulo () is a nonspecific term for one of the multiple definitions of the large metropolitan area located in the São Paulo state in Brazil. Metropolitan Area A legally defined specific term, ''Região Metropolitana de São Paulo' ...
. Its first week it recorded a cumulative indices of 33 points. On 28 January 2013, the show registered 39 points with a 64% audience share. By episode 90, ''Salve Jorge'' had an average of 30.8 points, lower than the predecessor. For instance ''Avenida Brasil'' and ''Fina Estampa'' 37.7 and 38.8 respectively. According to accumulated data by
Ibope The Brazilian Institute of Public Opinion and Statistics (IBOPE based on the Portuguese language name, Instituto Brasileiro de Opinião Pública e Estatística) is a Brazilian originated global market research company. IBOPE provides data on media ...
, its last episode that aired on 17 May 2013 registered 46 points with 76% audience share. Accumulately it registered 33 points.


Awards and nominations


Notes


References


External links

* {{Rede Globo telenovelas 2012 Brazilian television series debuts 2013 Brazilian television series endings 2012 telenovelas TV Globo telenovelas Brazilian LGBTQ-related television shows Transgender-related television shows Television shows set in Rio de Janeiro (city) Television shows set in Turkey Telenovelas by Glória Perez Portuguese-language telenovelas Fiction about human trafficking LGBTQ telenovelas