''Sales Promotion'' magazine is a monthly UK business-to-business magazine for people working in marketing. It was launched in 1989 by Brainstorm Publishing, based in Hertford. It was then purchased in 1991 by Marketlink Publishing, based in Bishops Stortford,

Hertfordshire Hertfordshire ( or ; often abbreviated Herts) is a ceremonial county in the East of England and one of the home counties. It borders Bedfordshire to the north-west, Cambridgeshire to the north-east, Essex to the east, Greater London to the ...

, and latterly

Saffron Walden Saffron Walden is a market town and civil parish in the Uttlesford district of Essex, England, north of Bishop's Stortford, south of Cambridge and north of London. It retains a rural appearance and some buildings of the medieval period. Th ...

Essex Essex ( ) is a Ceremonial counties of England, ceremonial county in the East of England, and one of the home counties. It is bordered by Cambridgeshire and Suffolk to the north, the North Sea to the east, Kent across the Thames Estuary to the ...

. It remained part of the company’s portfolio after it was acquired by Eastern Counties Newspaper Group (ECNG) in 1999 for £5 million. When ECNG became

Archant Archant Limited is a newspaper and magazine publishing company with headquarters in Norwich, England. The group publishes four daily newspapers, around 50 weekly newspapers, and 80 consumer and contract magazines. The company is a subsidiary of ...

in 2002, the division publishing Sales Promotion changed its name from Market Link to Archant Specialist. Archant sold ''Sales Promotion'' magazine to

Cambridgeshire Cambridgeshire (abbreviated Cambs.) is a Ceremonial counties of England, ceremonial county in the East of England and East Anglia. It is bordered by Lincolnshire to the north, Norfolk to the north-east, Suffolk to the east, Essex and Hertfor ...

-based Greenhill Publishing in 2005. The title was then bought by a newly formed company, Sales Promotion Publishing, in 2007. It is published in partnership with the UK trade association, the Institute of Sales Promotion. The magazine is currently published 11 times a year, and distributed to a controlled circulation of 8,000 senior people working in marketing and sales, including marketing agencies. It covers marketing through all media channels including digital, direct mail and experiential marketing as well as staff and channel-partner motivation.About Us
/ref> Editors of the magazine have included Paul Rowney (founder) Kathryn Dale, Clare Irvin, Janine Hill, Mandy Thatcher, Lisa Burn, Kathryn Roberts, Jerry Glenwright and Gill Crawley, Matt Sullivan, Mark Ludmon and Martin Croft. They have regularly worked with guest editors drawn from the marketing community.

References

External links

''www.salespromo.co.uk''
1989 establishments in the United Kingdom Business magazines published in the United Kingdom Magazines established in 1989 Mass media in Cambridgeshire Mass media in Essex Mass media in Hertfordshire Monthly magazines published in the United Kingdom Professional and trade magazines {{italic title