Sales force management systems (also sales force automation (SFA) systems) are
information system
An information system (IS) is a formal, sociotechnical, organizational system designed to collect, process, Information Processing and Management, store, and information distribution, distribute information. From a sociotechnical perspective, info ...
s used in
customer relationship management (CRM)
marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce.
Marketing is usually conducted by the seller, typically a retailer or ma ...
and
management
Management (or managing) is the administration of organizations, whether businesses, nonprofit organizations, or a Government agency, government bodies through business administration, Nonprofit studies, nonprofit management, or the political s ...
that help automate some
sales
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred ...
and
sales force management
Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance cus ...
functions. They are often combined with a
marketing information system, in which case they are often called
CRM systems.
See also
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References
Sources
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* {{cite book
, last1 = Haag
, first1 = Stephen
, first2 = Maeve
, last2 = Cummings
, first3 = Donald J.
, last3 = McCubbrey
, first4 = Alain
, last4 = Pinsonneault
, first5 = Richard
, last5 = Donovan
, title = Management Information Systems for the Information Age
, edition = Third Canadian
, year = 2006
, publisher = McGraw-Hill Ryerson
, location = Canada
, isbn = 0-07-095569-7
, pages
50 & 176–177 , url = https://archive.org/details/managementinform0000unse_n7i0/page/50
Customer relationship management
Information systems
Personal selling