Sale () is a grocery shop chain in
Finland
Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bo ...
, owned by the
S Group
The S Group ( fi, S-ryhmä, sv, S-gruppen) is a Finnish retailing cooperative organisation with its head office in Helsinki. Founded in 1904, it consists of 20 regional cooperatives operating all around Finland in addition to SOK, ''Suomen Osu ...
. The chain was founded in 1989, when the S Group had begun to consolidate its stores under national chains. Initially, the chain was called ''S-ale''. Before that, Sales replaced the former small S-stores that were not part of any chain.
As of 2019, the chain includes 308 stores in Finland.
Sale's stores are typically located in the countryside, small towns and suburbs, however it is not uncommon to see them in larger cities, like
Jyväskylä
Jyväskylä () is a city and municipality in Finland in the western part of the Finnish Lakeland. It is located about 150 km north-east from Tampere, the third largest city in Finland; and about 270 km north from Helsinki, the capit ...
and
Kuopio
Kuopio (, ) is a Finnish city and municipality located in the region of Northern Savonia. It has a population of , which makes it the most populous municipality in Finland. Along with Joensuu, Kuopio is one of the major urban, economic, and cult ...
.
The stores have a range of 1,700-3,000 products, mainly focused on food and hygiene products. In
Greater Helsinki
Greater Helsinki ( fi, Helsingin seutu, Suur-Helsinki, Swedish: ''Helsingforsregionen'', ''Storhelsingfors'') is the metropolitan area surrounding Helsinki, the capital city of Finland. It includes the smaller Capital Region (''Pääkaupunkiseutu ...
, the S Group uses the brand
Alepa
Alepa is a grocery shop chain in the Greater Helsinki region of Finland. It is currently owned by HOK-Elanto, a part of the nationwide cooperative S Group. Alepa was founded in 1918, when Edvard Pajunen and his wife founded a shop in Sörnäinen, ...
for similar stores.
References
External links
Sale website
Supermarkets of Finland
Retail companies established in 1989
Discount stores
{{Supermarkets in Finland