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Salvador Lucas Barbier or SLB (born July 12, 1969) is an American
designer A designer is a person who plans the form or structure of something before it is made, by preparing drawings or plans. In practice, anyone who creates tangible or intangible objects, products, processes, laws, games, graphics, services, or exp ...
and
creative director A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions ar ...
, widely known for his innovative and trailblazing professional skateboarding career.


Early life

Barbier was born and raised in
Baton Rouge, Louisiana Baton Rouge ( ; ) is a city in and the capital of the U.S. state of Louisiana. Located the eastern bank of the Mississippi River, it is the parish seat of East Baton Rouge Parish, Louisiana's most populous parish—the equivalent of count ...
.


Career

An early pioneer of the signature
skate shoe Skate or Skates may refer to: Fish *Skate (fish), several genera of fish belonging to the family Rajidae * Pygmy skates, several genera of fish belonging to the family Gurgesiellidae * Smooth skates or leg skates, several genera of fish belongin ...
market, Barbier designed and endorsed the
Etnies Etnies (stylized as etnies) is a footwear brand based in Lake Forest, California, United States, and is owned by Sole Technology, Inc. As of 2013, the company sponsors professional skateboarders and BMX riders, LAB more and releases signature ...
SLB 23, a shoe critically regarded as "one of the most iconic skate shoes of all time." This iconic shoe, initially released in 1993, has been reissued many times over due to continued demand. Following up the SLB 23 with his signature MID and 97 editions from
ES Footwear Es, ES, or similar may refer to: Arts and entertainment * An alternate name for the musical note E♭ (E-flat) * '' E's'', a manga series by Satoru Yuiga * ''Es'' (film), the German title of ''It'', a 1966 West German film directed by Ulrich Scha ...
, Barbier's design innovations contributed to the progression and evolution of modern skateboarding shoe design. In addition to the innovative design, these shoes also became the blueprint for skateboarding footwear endorsement deals. As a professional skateboarder, Sal was one of the six members of the original Plan B lineup. One of his trademark moves, the “Sal Flip” is ingrained in modern skateboarding culture, and featured in popular skateboarding video games, instructional guides and training apps. He was the first professional skateboarder to maneuver a kickflip to board slide on a handrail and perform a front side big spin on a handrail. His legendary skills were immortalized in the classic 1989 skate video ''Hokus Pokus.'' Barbier founded and directed several
skate companies Skate or Skates may refer to: Fish *Skate (fish), several genera of fish belonging to the family Rajidae * Pygmy skates, several genera of fish belonging to the family Gurgesiellidae * Smooth skates or leg skates, several genera of fish belongin ...
that shaped the market of the 90’s, and still have an influence on many of today’s brands. In his role as a creative director, Sal continues to work with the limited-edition Aesthetics Skateboards, and select collaborations.


Skate video parts

*1989: ''Hokus Pokus'' - H-Street Skateboards *1991: ''This Is Not The New H-Street Video'' - H-Street Skateboards *1991: Schlossbach - Turn The Other Cheek *1991: Frontline Video - Quiet Storm *1992: ''Questionable'' - Plan B Skateboards *1993: ''Virtual Reality'' -
Plan B Skateboards Plan B Skateboards is a skateboarding company based in San Diego California, United States, founded by Mike Ternasky, Danny Way and Colin McKay. PlanB has been manufacturing and selling premium skateboard hard goods and apparel since 1991 . H ...
- video dedicated to Salvador Lucas Barbier *1994: ''Second Hand Smoke'' -
Plan B Skateboards Plan B Skateboards is a skateboarding company based in San Diego California, United States, founded by Mike Ternasky, Danny Way and Colin McKay. PlanB has been manufacturing and selling premium skateboard hard goods and apparel since 1991 . H ...
*1996: ''Eastern Exposure Zero'' -
Dan Wolfe Dan or DAN may refer to: People * Dan (name), including a list of people with the name ** Dan (king), several kings of Denmark * Dan people, an ethnic group located in West Africa **Dan language, a Mande language spoken primarily in Côte d'Ivoir ...
*2019: ''Boys Of Summer'' 2 - Logan Lara


References


External links


Paycheck – Sal Barbier and his Sal 23s - Transworld, 2004Lost & Found: Sal Barbier Full Interview - Skateboarder, 2011Sal Barbier — The Nine Club - 2017
{{DEFAULTSORT:Barbier, Sal 1969 births American skateboarders Living people African-American skateboarders Sportspeople from Baton Rouge, Louisiana 21st-century African-American people 20th-century African-American sportspeople