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is a song by Japanese singer-songwriter
Hikaru Utada , who is also known by the mononym Utada, is a Japanese-American pop singer, songwriter and producer. By 2010, Utada had become one of the most influential, and best-selling, musical artists in Japan. Born in the United States to Japanese paren ...
. It was released by
EMI Music Japan , formerly , was one of Japan's leading music companies. It became a wholly owned subsidiary of British music company EMI Group Ltd. on June 30, 2007, after Toshiba sold off its previous 45% stake. Its CEO and president was Kazuhiko Koike. Whe ...
digitally on November 17, 2012, with a
DVD single A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing devi ...
released December 26, 2012. The song is the theme to the third film of the ''
Rebuild of Evangelion ''Rebuild of Evangelion'', known in Japan and on Amazon Prime Video as , is a Japanese animated film series and a retelling of the original '' Neon Genesis Evangelion'' anime television series, produced by Studio Khara. Hideaki Anno served a ...
'' movie series, '' Evangelion: 3.0 You Can (Not) Redo'', and was later included on their sixth Japanese-language studio album '' Fantôme'', released in 2016. The single also marked Utada's last release under the then
EMI EMI Group Limited (originally an initialism for Electric and Musical Industries, also referred to as EMI Records Ltd. or simply EMI) was a British transnational conglomerate founded in March 1931 in London. At the time of its break-up in 2012, ...
-controlled EMI Music Japan as the label was absorbed into
Universal Music Japan , often referred to as just Universal Music Japan or UMJ, is a Japanese subsidiary of the Universal Music Group founded in 1990. It is the largest subsidiary for a foreign company in the country regarding music distribution. The company is resp ...
as EMI Records Japan in April 2013.


Background

Utada wrote "Sakura Nagashi" at the express interest of the staff for the ''Evangelion'' movie series. Although on hiatus at the time, Utada wrote and composed the song due to their appreciation of the movie series; they had also composed the themes for the previous two ''Evangelion'' films. Utada had not watched any of the first three ''Rebuild'' films or read their script prior to writing any of their theme songs, and wrote the song based on vague descriptions. Because director
Hideaki Anno is a Japanese animator, filmmaker and actor. He is best known for creating the anime series ''Neon Genesis Evangelion'' (1995)''.'' His style is defined by his postmodernist approach and the extensive portrayal of characters' thoughts and emotio ...
told her to simply write how she felt and Utada felt she could still not understand anything that happened in the film, Utada drew instead on her feelings on the recent death of her mother, and the
2011 Tōhoku earthquake and tsunami The occurred at 14:46 JST (05:46 UTC) on 11 March. The magnitude 9.0–9.1 (M) undersea megathrust earthquake had an epicenter in the Pacific Ocean, east of the Oshika Peninsula of the Tōhoku region, and lasted approximately six m ...
, which had happened days before she was requested to write the song. A website was set up for the song, which also includes the music video, which was uploaded to Utada's YouTube channel on November 16, 2012. The video remained on the channel for 3 days before being deleted. It was instead replaced by a shortened version of the video. The website states that using the
Hashtag A hashtag is a metadata tag that is prefaced by the hash (also known as pound or octothorpe) sign, ''#''. On social media, hashtags are used on microblogging and photo-sharing services such as Twitter or Instagram as a form of user-generated ...
"#SakuraNagashi" enters the Twitter user into a prize draw to win one of 1000 CD jacket-sized stickers. "Sakura Nagashi" is described as "sentimental and beautiful; it is a requiem for life full of literary elegance". The website also has the lyrics to the song, in both Japanese and an English translation by Utada themselves.


Composition

"Sakura Nagashi" is a
J-pop J-pop ( ja, ジェイポップ, ''jeipoppu''; often stylized as J-POP; an abbreviated form of "Japanese popular music"), natively also known simply as , is the name for a form of popular music that entered the musical mainstream of Japan in the ...
/piano rock song, composed of piano and strings, and in the latter part of the song drums, guitar and synths. It was written by Utada, and British songwriter Paul Carter. The song does not follow standard
song structure Song structure is the arrangement of a song, and is a part of the songwriting process. It is typically sectional, which uses repeating forms in songs. Common forms include bar form, 32-bar form, verse–chorus form, ternary form, strophic form, and ...
, instead opting for a build-up of intensity throughout, before drums and guitars end the piece, somewhat similar to other works by Utada (such as "Kremlin Dusk" from ''
Exodus Exodus or the Exodus may refer to: Religion * Book of Exodus, second book of the Hebrew Torah and the Christian Bible * The Exodus, the biblical story of the migration of the ancient Israelites from Egypt into Canaan Historical events * Exo ...
''). The latter part of song repeats the opening line (. There are two instances of English lyrics used, "Everybody finds love in the end".


Music video

A music video was created by film-maker
Naomi Kawase is a Japanese film director. She was also known as , with her former husband's surname. Many of her works have been documentaries, including ''Embracing'', about her search for the father who abandoned her as a child, and ''Katatsumori'', about ...
, who has previously won the
Cannes International Film Festival The Cannes Festival (; french: link=no, Festival de Cannes), until 2003 called the International Film Festival (') and known in English as the Cannes Film Festival, is an annual film festival held in Cannes, France, which previews new films o ...
Grand Prix Grand Prix ( , meaning ''Grand Prize''; plural Grands Prix), is a name sometimes used for competitions or sport events, alluding to the winner receiving a prize, trophy or honour Grand Prix or grand prix may refer to: Arts and entertainment ...
as well as the
Caméra d'Or The Caméra d'Or ("''Golden Camera''") is an award of the Cannes Film Festival for the best first feature film presented in one of the Cannes' selections (Official Selection, Directors' Fortnight or International Critics' Week). The prize, cre ...
. They stated about the video: "Because we live in a time such as this, I wanted to incorporate the message of the need to value the things that are presently and immediately around us and can be touched." Utada and Kawase met numerous times to share ideas during the making of the video. The video depicts various images of scenery around Japan, such as fields of flowers, meadows, more industrialized areas and a baby being
breastfed Breastfeeding, or nursing, is the process by which human breast milk is fed to a child. Breast milk may be from the breast, or may be expressed by hand or pumped and fed to the infant. The World Health Organization (WHO) recommends that brea ...
by its mother, as well as an
umbilical cord In placental mammals, the umbilical cord (also called the navel string, birth cord or ''funiculus umbilicalis'') is a conduit between the developing embryo or fetus and the placenta. During prenatal development, the umbilical cord is physiolog ...
being removed after the birth of a child. The video focuses on motherhood in "a universal light". The video itself is one of the few that does not feature Utada, the others being the previous ''Evangelion'' movie theme songs also written and composed by them (" Beautiful World" and " Beautiful World -PLANiTB Acoustica Mix- ", respectively). The video was uploaded to Utada's YouTube channel on November 16, 2012, and remained there for 3 days before being replaced by a shortened version; the full length video was later made available for wide sale digital distribution on November 28 in Japan and on DVD single on December 26, 2012. A few days after the release of "Sakura Nagashi", Paul Carter uploaded a version of the track to his YouTube channel, which featured him playing the song on piano. On September 18, 2016, shortly before the release of Utada's first studio album in seven years, a new music video was released, containing excerpts from ''Evangelion: 3.0''. Like the first video, it was then replaced by a shortened version, although just one day later.


Live performances

Aside from being the theme song to the movie ''Evangelion: 3.0 You Can (Not) Redo'', no promotional activities for the single was done due to Utada being inactive from the music industry at the time of its release. Utada subsequently performed the song in full on ''
Music Station is a Japanese music television program. Broadcasting live weekly on TV Asahi since October 24, 1986, it currently airs from 9PM-10PM on Fridays. The program is also colloquially known as , , and . The show is currently syndicated throughout th ...
'' in September 2016.


Credits

*Lyrics by Utada Hikaru; music by Utada Hikaru and Paul Carter. *Produced by Utada Hikaru. *Arranged by Utada Hikaru and Paul Carter. *Strings arrangement by Utada Hikaru, Paul Carter and Kawano Kei.


Track listing


Charts


Weekly charts


Year-end chart


Certifications and sales


Release history


References

{{Authority control 2012 singles Hikaru Utada songs Songs written by Hikaru Utada 2012 songs Japanese film songs Songs written for animated films Neon Genesis Evangelion songs EMI Music Japan singles