A sailing card is a printed advertisement with information on a ship and its sailing dates, especially

clipper ship A clipper was a type of mid-19th-century Merchant ship, merchant Sailing ship, sailing vessel, designed for speed. The term was also retrospectively applied to the Baltimore clipper, which originated in the late 18th century. Clippers were gen ...

Mystic Seaport Mystic Seaport Museum (founded as Marine Historical Association) is a maritime museum in Mystic, Connecticut, and the largest in the United States. Its site holds a collection of ships and boats and a re-creation of a 19th-century seaport vill ...

in Mystic Connecticut has a collection of sailing cards. They were used from the mid-1850s in the U.S. to promote sailings and sometimes included engraved pictures and several colors and were displayed in the windows of port area businesses. Many were printed during the

California Gold Rush The California gold rush (1848–1855) began on January 24, 1848, when gold was found by James W. Marshall at Sutter's Mill in Coloma, California. The news of gold brought approximately 300,000 people to California from the rest of the U ...

era to attract voyagers and cargo in New York City and Boston. They were widely used until the 1880s and are now considered collectable.

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*{{Commonscatinline, Sailing cards Advertising techniques Advertising tools Marketing techniques Promotion and marketing communications Clippers California Gold Rush