Safwan AhmedMia (born 26 October), better known by his stage name SuperSaf, is a British technology reviewer and Internet personality best known for his technology-based YouTube channel, SuperSaf TV, which has over 2 million subscribers and over 500 million total video views.

Career

SuperSaf joined YouTube on 21 August 2011 but his first video was uploaded on 16 January 2012. His primary focus was DSLR and mirrored cameras but he later moved into reviewing and comparing smartphones and other technology. He has been regularly featured on the

BBC Asian Network BBC Asian Network is a British digital radio station owned and operated by the BBC. The station's target audience is people "with an interest in British Asian lifestyles", especially those between the ages of 18 and 34. The station has produc ...

, covering tech news and advice. In January 2017, he won the British Muslim Award for Services Creativity & Technology. In September 2017, he worked with

FitBit Fitbit is a product lining, line of wireless-enabled wearable technology, physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart rate, quality of sleep, and stairs climbed as well as related soft ...

for the launch of their new Smartwatch the

FitBit Ionic This is a list of products by Fitbit, a line of activity trackers, smartwatches, and other electronic health and fitness devices. Established in 2007 by Fitbit, Inc., the brand was acquired by Google 2021. This article does not include the Googl ...

. The campaign involved an Unboxing during a Sky Dive and was nominated for the 2018

Webby Award The Webby Awards (colloquially referred to as the Webbys) are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over three thousand industry experts a ...

s for the Best Influencer Endorsements category. In August 2018, he was featured in the

BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...

series My Asian Alter Ego talking about life as a

British Asian British Asians (also referred to as Asian Britons) are British people of Asian people, Asian descent. They constitute a significant and growing minority of the people living in the United Kingdom, with a population of 5.76 million people or 8.6 ...

. In September 2019, SuperSaf was featured on number 22 of

The Sunday Times ''The Sunday Times'' is a British Sunday newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as ''The New Observer''. It is published by Times Newspapers Ltd, a subsidiary of N ...

UK's Top 100 Influencers List. In November 2021, he was featured on The Today Show on the

Islam Channel Islam Channel is a UK-based, free-to-air, English language, Islamic-focused satellite television channel and online media platform funded by advertising and donations. It was founded in 2004 by Mohamed Ali Harrath (born 1963), a Tunisian acti ...

. In February 2022, he won the Man of the Year British Muslim Award. Following

Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...

's 2024

WWDC The Worldwide Developers Conference (WWDC) is an information technology conference held annually by Apple Inc. The conference is currently held at Apple Park in California. The event is used to showcase new software and technologies in the macO ...

, SuperSaf interviewed

CEO,

Tim Cook Timothy Donald Cook (born November 1, 1960) is an American business executive who is the current chief executive officer of Apple Inc. Cook had previously been the company's chief operating officer under its co-founder Steve Jobs. Cook joined ...

and discussed a range of topics including

Apple Intelligence Apple Intelligence is an artificial intelligence system developed by Apple Inc. Relying on a combination of on-device and server processing, it was announced on June 10, 2024, at Worldwide Developers Conference#2024, WWDC 2024, as a built-in fe ...

and AI. SuperSaf also interviewed

's Senior Vice President of Services,

Eddy Cue Eduardo H. Cue (born October 23, 1964) is Apple Inc., Apple's senior vice president of Services, reporting to CEO Tim Cook. Cue oversees Apple's numerous content stores and products including the iTunes Store, the Apple Books Store, and Apple ...

in July 2024, discussing his time at Apple,

Apple Music Apple Music is an audio and video streaming service developed by Apple Inc. Users can select music to stream to their device on-demand, or listen to existing playlists. The service also includes the sister internet radio stations Apple Musi ...

Apple TV+ Apple TV+ is an American subscription over-the-top streaming service owned by Apple. The service launched on November 1, 2019, and it offers a selection of original production film and television series called Apple Originals. The service w ...

, and

Apple Vision Pro The Apple Vision Pro is a mixed reality, mixed-reality headset developed by Apple Inc., Apple. It was announced on June 5, 2023, at Apple's Worldwide Developers Conference (WWDC) and was released first in the US, then in global territories thr ...

. In November 2024, SuperSaf interviewed

's Senior Vice President of Worldwide Marketing, Greg “Joz” Joswiak and Senior Vice President of Hardware Engineering,

John Ternus John Ternus is an American business executive who has served as Apple Inc.'s senior vice president of hardware engineering since 2021, reporting to CEO Tim Cook. Ternus leads the hardware engineering teams at Apple. Education Ternus received a ...

discussing the

Apple M4 Apple M4 is a series of ARM-based system on a chip (SoC) designed by Apple Inc., part of the Apple silicon series, including a central processing unit (CPU), a graphics processing unit (GPU), a neural processing unit (NPU), and a digital signal pr ...

devices,

and AI.

''SuperSaf Speaks''

SuperSaf is also host of a Tech Podcast named SuperSaf Speaks which focuses on consumer electronics, social media and surrounding topics. The first episode was aired on

Spotify Spotify (; ) is a List of companies of Sweden, Swedish Music streaming service, audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. , it is one of the largest providers of music streaming services ...

and

Apple Podcasts Apple Podcasts (known as simply Podcasts in Apple operating systems) is an audio streaming service and media player application developed by Apple Inc. for playing podcasts. Apple began supporting podcasts with iTunes 4.9 released in June 2005 ...

along with the video format on YouTube on January 5, 2021. High-profile guests on the podcast include MKBHD,

Jenna Ezarik Justine Ezarik ( ; born March 20, 1984) is an American YouTuber. She is best known as iJustine, with over one billion views on her YouTube channel. She gained attention as a lifecaster who communicated directly with her millions of viewers on ...

, and Michael Fisher (Mr Mobile).

''Muslim Money Experts''

In 2022, SuperSaf joined Wahed as a co-host for the Muslim Money Experts

Podcast A podcast is a Radio program, program made available in digital format for download over the Internet. Typically, a podcast is an Episode, episodic series of digital audio Computer file, files that users can download to a personal device or str ...

, discussing topics around

Islamic Finance Islamic banking, Islamic finance ( ''masrifiyya 'islamia''), or Sharia-compliant finance is banking or financing activity that complies with Sharia (Islamic law) and its practical application through the development of Islamic economics. Some ...

and

Riba ''Riba'' (, or , ) is an Arabic word used in Islamic law and roughly translated as " usury": unjust, exploitative gains made in trade or business. ''Riba'' is mentioned and condemned in several different verses in the Qur'an3:130

-free

halal investing Islamic banking, Islamic finance ( ''masrifiyya 'islamia''), or Sharia-compliant finance is banking or financing activity that complies with Sharia (Islamic law) and its practical application through the development of Islamic economics. Some ...

! The first episode aired on October 18, 2022 on

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

and

. Notable guests include

mixed martial artists Mixed martial arts (MMA) is a full-contact fighting sport based on striking and grappling; incorporating techniques from various combat sports from around the world. In the early 20th century, various inter-stylistic contests took place t ...

Khabib Nurmagomedov Khabib Abdulmanapovich Nurmagomedov (born 20 September 1988) is a Russian former professional mixed martial artist who competed in the Lightweight (MMA), Lightweight division of the Ultimate Fighting Championship (UFC). He was the longest-rei ...

Islam Makhachev Islam Ramazanovich Makhachev (; born 27 October 1991) is a Russian professional mixed martial artist and former sambo competitor. He currently competes in the Lightweight division of the Ultimate Fighting Championship (UFC), where he is the cu ...

footballer A football player or footballer is a sportsperson who plays one of the different types of football. The main types of football are association football, American football, Canadian football, Australian rules football, Gaelic football, rugby lea ...

Paul Pogba Paul Labile Pogba (born 15 March 1993) is a French professional footballer who is a free agent. He primarily plays as a central midfielder. Born in Lagny-sur-Marne, Pogba joined the youth team of Ligue 2 side Le Havre in 2007. He joined Ma ...

and

Napoleon Napoleon Bonaparte (born Napoleone di Buonaparte; 15 August 1769 – 5 May 1821), later known by his regnal name Napoleon I, was a French general and statesman who rose to prominence during the French Revolution and led Military career ...

Other work

Outside of YouTube, SuperSaf has been involved in numerous charity campaigns, appearing in the

Stand Up to Cancer Stand Up To Cancer (SU2C) is a charitable organization that was established as a division of the Entertainment Industry Foundation (EIF). In 2022, SU2C was separately incorporated and was recognized by the IRS as a Section 501(c)(3) public charit ...

Live Stream in October 2018, being an ambassador for

Islamic Relief Islamic Relief Worldwide is an international NGO founded in the United Kingdom in 1984. It has international headquarters in Birmingham and a network of national offices, affiliated partners, registered branches and country offices spread over ...

for their #HonourHer campaign in April 2018 to help put an end to violence against women and girls worldwide and joining volunteers to deliver cakes as part of their #Cakes4Syria Campaign in May 2019. In September 2019, SuperSaf was one of the influencers that took part in the

Alzheimer's Research UK Alzheimer's Research UK (ARUK) is a dementia research charity in the United Kingdom, founded in 1992 as the Alzheimer's Research Trust. Alzheimer’s Research UK funds scientific studies to find ways to treat, diagnose and prevent all forms of ...

#ShareTheOrange campaign to raise awareness about dementia.

References

External links

* * {{authority control Living people YouTubers from Leicester English video bloggers Technology blogs Technology YouTubers YouTube channels British male bloggers 1986 births YouTube channels launched in 2011