Safir is a former Belgian

pils Pils may refer to * Pilsner, a type of beer People * Bernhard Pils (born 20 October 1961), Austrian tennis player * François Pils (1785–1867), French soldier and painter, father of Isidore * Isidore Pils Isidore-Alexandre-Augustin Pils ( ...

beer brand from brewery AB InBev. The brand was introduced in 1939 by Brouwerij De Gheest in Aalst. The beer brand became the main product of that brewery, especially after the Second World War, when it became known informally as ''Safir Brewery''. In 1979 Brewery De Gheest was taken over by Brewery Artois. In 1988 production of Safir moved to

Leuven Leuven (, ) or Louvain (, , ; german: link=no, Löwen ) is the capital and largest city of the province of Flemish Brabant in the Flemish Region of Belgium. It is located about east of Brussels. The municipality itself comprises the historic ...

, with a promise that the brand would continue to exist. When Brewery Artois became part of

Interbrew Interbrew is subsidiary of Anheuser-Busch InBev SA/NV is based in Breda, Netherlands. It has one subsidiary, Ambev S.A. of São Paulo, Brazil. Brands Interbrew brands have historically included Budweiser, Stella Artois, Boddingtons, Beck's, Star ...

, the brand stayed in the portfolio of Interbrew and later its successors

InBev InBev () is a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev which took place in 2004. It existed independently until the acquisition of Anheuser-Busch in 2008, which formed Anheu ...

, and AB InBev. The beer had a loyal following in Aalst and the surrounding area. However, it did not appear in the official brand list of AB InBev and it was finally discontinued in 2013. In November 2018, the beer brand was temporarily returned to the market until April 1, 2019.

References

{{reflist Belgian beer brands InBev brands