Saffron Brand Consultants is an independent global brand consultancy. It was founded in 2001 by Jacob Benbunan and Wally Olins.

Overview

Saffron has advised businesses and institutions all over the world on brand and strategy. Their clients come from a wide variety of sectors, from energy to telecommunications, retail to museums, Silicon Valley giants to European start-ups. The company has offices in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

Madrid Madrid ( ; ) is the capital and List of largest cities in Spain, most populous municipality of Spain. It has almost 3.5 million inhabitants and a Madrid metropolitan area, metropolitan area population of approximately 7 million. It i ...

Vienna Vienna ( ; ; ) is the capital city, capital, List of largest cities in Austria, most populous city, and one of Federal states of Austria, nine federal states of Austria. It is Austria's primate city, with just over two million inhabitants. ...

, and

Istanbul Istanbul is the List of largest cities and towns in Turkey, largest city in Turkey, constituting the country's economic, cultural, and historical heart. With Demographics of Istanbul, a population over , it is home to 18% of the Demographics ...

with strategic partners in

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

and

São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...

. Saffron has clients all over the world, from San Francisco to London, from Moscow to Hong Kong.

Clients

Some notable clients include

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

, Siemens, Engie, Goldman Sachs, Santander, T-Mobile, Vueling, BBVA, Bankinter, Sodexo, Flying Tiger Copenhagen, Pacha, A1 Telekom Austria, C&A, Fujitsu,

Volotea Volotea () is a Spanish low-cost airline registered in Castrillón and headquartered in Barcelona. History Foundation and early years Volotea was established by Alaeo S.L. from Barcelona, a company created by former Vueling founders, Carlo ...

^, V Festival, Doha Film Institute,

King's College London King's College London (informally King's or KCL) is a public university, public research university in London, England. King's was established by royal charter in 1829 under the patronage of George IV of the United Kingdom, King George IV ...

, The Institute of Cancer Research, Madrid Open and Turkcell,

Vueling Vueling S.A. (, ) is a List of airlines of Spain, Spanish low-cost airline based at Viladecans in Greater Barcelona with operating bases at Barcelona–El Prat Airport (main); Orly Airport, Paris-Orly Airport in Paris, France; Schiphol Airport, ...

, Coca Cola, C&A^, Fujitsu, Raiffeisen Bank International,

LVMH LVMH Moët Hennessy Louis Vuitton SE (), commonly known as LVMH, is a French multinational holding company and conglomerate that specializes in luxury goods and has its headquarters in Paris, France. The company was formed in 1987 through the ...

Iberia The Iberian Peninsula ( ), also known as Iberia, is a peninsula in south-western Europe. Mostly separated from the rest of the European landmass by the Pyrenees, it includes the territories of peninsular Spain and Continental Portugal, compri ...

Lloyd's of London Lloyd's of London, generally known simply as Lloyd's, is a insurance and reinsurance market located in London, England. Unlike most of its competitors in the industry, it is not an insurance company; rather, Lloyd's is a corporate body gover ...

Swiss Re Swiss Re Ltd is a Swiss reinsurance company founded in 1863 and headquartered in Zürich, Switzerland. It is one of the world's largest reinsurers, as measured by gross premiums written. Swiss Re operates through around 80 offices in 29 countri ...

. Saffron has worked for a number of cities and countries on place brand strategy and identities including

, the world’s most liveable city, and

Northern Ireland Northern Ireland ( ; ) is a Countries of the United Kingdom, part of the United Kingdom in the north-east of the island of Ireland. It has been #Descriptions, variously described as a country, province or region. Northern Ireland shares Repub ...

, Turkey, Trinidad & Tobago and

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It extends from the Baltic Sea in the north to the Sudetes and Carpathian Mountains in the south, bordered by Lithuania and Russia to the northeast, Belarus and Ukrai ...

.'Twórcze napięcie' wizytówką Polski?
/ref> The company also works to define

Employee Value Proposition The employee value proposition (EVP) is a part of employer branding, in that it is one of the ways companies attract the skills and employees they desire and keep them engaged. It is how companies market themselves to prospective talent, and also ...

for clients, notably

Sodexo Sodexo (formerly Sodexho Alliance) is a French food services and facilities management company headquartered in the Paris suburb of Issy-les-Moulineaux. It has 522,000 employees as of 2023, operates in 55 countries and serves 100 million custome ...

, one of the world’s largest employers. Recent clients of Saffron include London’s

Victoria and Albert Museum The Victoria and Albert Museum (abbreviated V&A) in London is the world's largest museum of applied arts, decorative arts and design, housing a permanent collection of over 2.8 million objects. It was founded in 1852 and named after Queen ...

, Despegar – Latin America’s largest online travel agency,

HK Express Hong Kong Express Airways or HK Express (HKE) is a Hong Kong–based low-cost airline fully owned by Cathay Pacific Airways. It provides scheduled air service to 27 destinations in Asia, including China, Japan, the Philippines, Malaysia, S ...

airline, Collinear,

Gulf Air Gulf Air () is the flag carrier of Bahrain, which was founded in 1950. Headquartered in Muharraq, the airline operates scheduled flights to 51 destinations in 30 countries across Africa, Asia, and Europe. The airline's main hub is at Bahrain I ...

Repsol Repsol S.A.
El Nuevo Herald, 2012-05-31Originally an init ...

and Bittensor.

References

External links

Official Website
{{Authority control Marketing companies established in 2001 Branding companies of the United Kingdom