Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...
(P&G) is an American multinational
consumer goods
A final good or consumer good is a final product ready for sale that is used by the consumer to satisfy current wants or needs, unlike a intermediate good, which is used to produce other goods. A microwave oven or a bicycle is a final good, but ...
corporation with a portfolio of brands.
Brands with net sales of more than US$1 billion annually
As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion:
*
Always
Always may refer to:
Film and television
* ''Always'', a 1985 film directed by Henry Jaglom
* ''Always'' (1989 film), a 1989 romantic comedy-drama directed by Steven Spielberg
* ''Always'' (2011 film), a 2011 South Korean film, also known as ''O ...
menstrual hygiene products
*
Ariel
Ariel may refer to:
Film and television
*Ariel Award, a Mexican Academy of Film award
* ''Ariel'' (film), a 1988 Finnish film by Aki Kaurismäki
* ''ARIEL Visual'' and ''ARIEL Deluxe'', 1989 and 1991 anime video series based on the novel series ...
laundry detergent
*
Bounty paper towel
A paper towel is an absorbent, disposable towel made from paper. In Britain, paper towels for kitchen use are also known as kitchen rolls, kitchen paper, or kitchen towels. For home use, paper towels are usually sold in a roll of Perforation, pe ...
s, sold in the United States and Canada
*
Charmin
Charmin ( ) is an American brand of toilet paper manufactured by Procter & Gamble.
History
The Charmin name was first created on April 19, 1928 by the Hoberg Paper Company in Green Bay, Wisconsin. In 1950, Hoberg changed its name to Charmin Pape ...
bathroom tissue and moist towelettes
*
Crest toothpaste
Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth ...
*
Dawn
Dawn is the time that marks the beginning of twilight before sunrise. It is recognized by the appearance of indirect sunlight being scattered in Earth's atmosphere, when the centre of the Sun's disc has reached 18° below the observer's ho ...
dishwashing
*
Downy
Downy, also known as Lenor in Europe, Russia and Japan, is a brand of fabric softener produced by Procter & Gamble that was introduced in 1960.
Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Ru ...
fabric softener and dryer sheets
*
Fairy
A fairy (also fay, fae, fey, fair folk, or faerie) is a type of mythical being or legendary creature found in the folklore of multiple European cultures (including Celtic, Slavic, Germanic, English, and French folklore), a form of spiri ...
washing up liquid
*
Febreze
Febreze is an American brand of household odor eliminators manufactured by Procter & Gamble. It is sold in North America, South America, Europe, Africa, Asia, Australia, and New Zealand.
First introduced in test markets in March 1996, the fabric ...
odor eliminator
*
Gain
Gain or GAIN may refer to:
Science and technology
* Gain (electronics), an electronics and signal processing term
* Antenna gain
* Gain (laser), the amplification involved in laser emission
* Gain (projection screens)
* Information gain in d ...
laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
*
Gillette
Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G).
Based in Boston, Massachusetts, United States, it was owned by The ...
razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant
*
Head & Shoulders
Head & Shoulders (H&S) is an American brand of anti-dandruff and non-dandruff shampoo produced by parent company Procter & Gamble. It was introduced in the United States on 1 January 1961 based in Manhattan and used the slogan THE AMERICA AND WORL ...
shampoo
*
Olay
Olay, previously Oil of Olay, Oil of Olaz, Oil of Ulan or Oil of Ulay, is an American skin care brand owned by Procter & Gamble. For the 2009 fiscal year, which ended on June 30, Olay accounted for an estimated $2.8 billion of P&G's revenue.
Ear ...
personal and beauty products
*
Oral-B
Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950 and in Redwood City, Calif ...
oral hygiene products
*
Pampers & Pampers Kandoo and
Luvs
Luvs is a brand of disposable diapers made by Procter & Gamble. Luvs were sold as "Deluxe" diapers in the late 1980s. Today they are sold as budget diapers since 1994. The Luvs brand also includes baby wipes.
Brand history
*1976: The brand is i ...
disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand.
*
Pantene
Pantene () is a brand of hair care products owned by Procter & Gamble. The product line was first introduced in Europe in 1945 by Hoffmann-La Roche, which branded the name based on panthenol as a shampoo ingredient. It was purchased by Procter ...
haircare products
*
SK-II beauty products
*
Tide
Tides are the rise and fall of sea levels caused by the combined effects of the gravitational forces exerted by the Moon (and to a much lesser extent, the Sun) and are also caused by the Earth and Moon orbiting one another.
Tide tables can ...
laundry detergents and products
*
Vicks
Vicks is an American brand of over-the-counter medications owned by the American companies Procter & Gamble and Helen of Troy Limited. Vicks manufactures NyQuil and its sister medication, DayQuil as well as other medications in the “Quil” ...
cough and cold products
Brands by product type
Dishwashing
*
Dawn
Dawn is the time that marks the beginning of twilight before sunrise. It is recognized by the appearance of indirect sunlight being scattered in Earth's atmosphere, when the centre of the Sun's disc has reached 18° below the observer's ho ...
dishwashing liquid
*
Fairy
A fairy (also fay, fae, fey, fair folk, or faerie) is a type of mythical being or legendary creature found in the folklore of multiple European cultures (including Celtic, Slavic, Germanic, English, and French folklore), a form of spiri ...
washing-up liquid
*
Joy
The word joy refers to the emotion evoked by well-being, success, or good fortune, and is typically associated with feelings of intense, long lasting happiness.
Dictionary definitions
Dictionary definitions of joy typically include a sense of ...
dishwashing liquid (outside the United States)
*
Gain
Gain or GAIN may refer to:
Science and technology
* Gain (electronics), an electronics and signal processing term
* Antenna gain
* Gain (laser), the amplification involved in laser emission
* Gain (projection screens)
* Information gain in d ...
dishwashing liquid
*
Ivory
Ivory is a hard, white material from the tusks (traditionally from elephants) and teeth of animals, that consists mainly of dentine, one of the physical structures of teeth and tusks. The chemical structure of the teeth and tusks of mammals ...
dishwashing liquid
*Cascade
dishwasher detergent
Dishwasher detergent is a detergent made for washing dishes in a dishwasher. Dishwasher detergent is different from dishwashing liquid made to wash dishes by hand.
Uses
When using a dishwasher, the user must select a special detergent for its ...
Menstrual hygiene
*
Always
Always may refer to:
Film and television
* ''Always'', a 1985 film directed by Henry Jaglom
* ''Always'' (1989 film), a 1989 romantic comedy-drama directed by Steven Spielberg
* ''Always'' (2011 film), a 2011 South Korean film, also known as ''O ...
pads and menstrual hygiene products
*
Tampax
Tampax (a portmanteau of tampon and pack) is a brand of tampon currently owned by Procter & Gamble. It was based in White Plains, New York, US until its sale to Procter & Gamble in 1997. It is a subsidiary of P&G's Always brand and is sold in ...
tampon
A tampon is a menstrual product designed to absorb blood and vaginal secretions by insertion into the vagina during menstruation. Unlike a pad, it is placed internally, inside of the vaginal canal. Once inserted correctly, a tampon is held in ...
s
*Whisper menstrual hygiene products
Haircare

*Ascend hair care products
*
Aussie
Aussie is Australian slang for ''Australian'', both the adjective and the noun, and less commonly, Australia.
Pronunciation
In Australia, New Zealand, South Africa, the United Kingdom, and Ireland, the word is pronounced , hence the alterna ...
haircare (shampoos/conditioners/styling aids)
*
Braun
Braun is a common surname, originating from the German word for the color brown. The name is the 22nd most common family name in Germany. Many German emigrants to the United States also changed their name to ''Brown'' (''see Brown (surname)'' ...
hair care and grooming products
*
Frederic Fekkai Frederic may refer to:
Places United States
* Frederic, Wisconsin, a village in Polk County
* Frederic Township, Michigan, a township in Crawford County
** Frederic, Michigan, an unincorporated community
Other uses
* Frederic (band), a Japanese r ...
hair care products sold
*
Head & Shoulders
Head & Shoulders (H&S) is an American brand of anti-dandruff and non-dandruff shampoo produced by parent company Procter & Gamble. It was introduced in the United States on 1 January 1961 based in Manhattan and used the slogan THE AMERICA AND WORL ...
shampoo
*
Herbal Essences
Herbal Essences is a brand of hair care products line by Procter & Gamble. The brand was founded in 1971 as the single shampoo Clairol Herbal Essence Shampoo (officially typeset as ''Clairol herbal essence shampoo''). There are 29 collections of ...
hair care products (formerly part of
Clairol
Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong frie ...
)
*
Nicky Clarke
Nicky Clarke (born 17 June 1958) is an English hair stylist and media personality. He initially became famous for styling the hair of various celebrities on several television shows, before earning fame in his own right.
Career
Clarke's inter ...
hair products
*
Pantene
Pantene () is a brand of hair care products owned by Procter & Gamble. The product line was first introduced in Europe in 1945 by Hoffmann-La Roche, which branded the name based on panthenol as a shampoo ingredient. It was purchased by Procter ...
hair care products (purchased from
Hoffmann-La Roche
F. Hoffmann-La Roche AG, commonly known as Roche, is a Swiss multinational healthcare company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics. Its holding company, Roche Holding AG, has shares listed on the SIX ...
in 1985)
*
Vidal Sassoon
Vidal Sassoon (17 January 1928 – 9 May 2012) was a British hairstylist, businessman, and philanthropist. He was noted for repopularising a simple, close-cut geometric hairstyle called the bob cut, worn by famous fashion designers including Ma ...
haircare products (purchased in 1984 from
Vidal Sassoon
Vidal Sassoon (17 January 1928 – 9 May 2012) was a British hairstylist, businessman, and philanthropist. He was noted for repopularising a simple, close-cut geometric hairstyle called the bob cut, worn by famous fashion designers including Ma ...
)
Healthcare products
*Align probiotics
*
Crest toothpaste
*Femibion (acquired from
Merck Group
The Merck Group, branded and commonly known as Merck, is a German multinational science and technology company headquartered in Darmstadt, with about 60,000 employees and present in 66 countries. The group includes around 250 companies; the ma ...
)
*Fixodent denture adhesive
*
Iliac/
Nasivin (acquired from
Merck Group
The Merck Group, branded and commonly known as Merck, is a German multinational science and technology company headquartered in Darmstadt, with about 60,000 employees and present in 66 countries. The group includes around 250 companies; the ma ...
)
*
Metamucil
Metamucil is a fiber supplement
Fibre supplements (also spelled fiber supplements) are considered to be a form of a subgroup of functional dietary fibre, and in the United States are defined by the Institute of Medicine (IOM). According to the ...
laxative/fiber supplement (acquired
G. D. Searle & Company in 1985)
*Neurobion (acquired from
Merck Group
The Merck Group, branded and commonly known as Merck, is a German multinational science and technology company headquartered in Darmstadt, with about 60,000 employees and present in 66 countries. The group includes around 250 companies; the ma ...
)
*
New Chapter
New Chapter, Inc. is the American manufacturer of the New Chapter brand of vitamins and other organic dietary supplements. Based in Brattleboro, Vermont, the company is a Public Benefit Corporation (PBC) subsidiary of Procter & Gamble. The co ...
dietary supplements
*
Oral-B
Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950 and in Redwood City, Calif ...
toothbrushes and other oral hygiene products
*
Pepto-Bismol
Bismuth subsalicylate, sold generically as pink bismuth and under the brand names Pepto-Bismol and BisBacter, is an antacid medication used to treat temporary discomforts of the stomach and gastrointestinal tract, such as nausea, heartburn, indi ...
over-the-counter drug for minor digestive system upset (acquired as part of
Norwich Eaton Pharmaceuticals
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...
in 1982)
*
Prilosec OTC
Omeprazole, sold under the brand names Prilosec and Losec, among others, is a medication used in the treatment of gastroesophageal reflux disease (GERD), peptic ulcer disease, and Zollinger–Ellison syndrome. It is also used to prevent upper g ...
(licensed from
AstraZeneca
AstraZeneca plc () is a British-Swedish multinational pharmaceutical and biotechnology company with its headquarters at the Cambridge Biomedical Campus in Cambridge, England. It has a portfolio of products for major diseases in areas includ ...
)
*Sangobion (acquired from
Merck Group
The Merck Group, branded and commonly known as Merck, is a German multinational science and technology company headquartered in Darmstadt, with about 60,000 employees and present in 66 countries. The group includes around 250 companies; the ma ...
)
*
Scope
Scope or scopes may refer to:
People with the surname
* Jamie Scope (born 1986), English footballer
* John T. Scopes (1900–1970), central figure in the Scopes Trial regarding the teaching of evolution
Arts, media, and entertainment
* CinemaS ...
mouthwash
*
Seven Seas
The "Seven Seas" is a figurative term for all the seas of the known world. The phrase is used in reference to sailors and pirates in the arts and popular culture and can be associated with the Mediterranean Sea, the Arabian Seven Seas east of Afr ...
(acquired from
Merck Group
The Merck Group, branded and commonly known as Merck, is a German multinational science and technology company headquartered in Darmstadt, with about 60,000 employees and present in 66 countries. The group includes around 250 companies; the ma ...
)
*
Vicks
Vicks is an American brand of over-the-counter medications owned by the American companies Procter & Gamble and Helen of Troy Limited. Vicks manufactures NyQuil and its sister medication, DayQuil as well as other medications in the “Quil” ...
cough and cold products
Household
* 9 Elements cleaning products
*Ace
stain remover Stain removal is the process of removing a mark or spot left by one substance on a specific surface like a fabric. A solvent or detergent is generally used to conduct stain removal and many of these are available over the counter.
Stain prevention ...
liquid
*
Bounce
Bounce or The Bounce may refer to:
* Deflection (physics), the event where an object collides with and bounces against a plane surface
Books
* Mr. Bounce, a character from the Mr. Men series of children's books
Broadcasting, film and TV
* '' ...
fabric-softener sheet for dryers
*
Fairy
A fairy (also fay, fae, fey, fair folk, or faerie) is a type of mythical being or legendary creature found in the folklore of multiple European cultures (including Celtic, Slavic, Germanic, English, and French folklore), a form of spiri ...
(known as
Dreft
Dreft is a laundry detergent in the United States, Canada, United Kingdom and other markets. First produced by Procter & Gamble in 1933, it was the first synthetic detergent. The Fairy brand of washing-up liquid and Cascade brand of dishwasher d ...
in the Netherlands and Yes in Sweden and Norway) dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher detergent
*
Febreze
Febreze is an American brand of household odor eliminators manufactured by Procter & Gamble. It is sold in North America, South America, Europe, Africa, Asia, Australia, and New Zealand.
First introduced in test markets in March 1996, the fabric ...
odor control
*
Flash
Flash, flashes, or FLASH may refer to:
Arts, entertainment, and media
Fictional aliases
* Flash (DC Comics character), several DC Comics superheroes with super speed:
** Flash (Barry Allen)
** Flash (Jay Garrick)
** Wally West, the first Kid F ...
cleaning products
*Jar dishwashing liquid and dishwasher detergent
*Mif (Russian: Миф) dishwashing liquid and dishwasher detergent
*
Mr. Clean
Mr. Clean (or Mr. Proper) is a brand name and mascot, owned by the American company Procter & Gamble, used for an all-purpose cleaner and later also for a melamine foam abrasive sponge.
The all-purpose cleaner was originally formulated by Linwoo ...
household cleaners
*
Pampers
Pampers is a brand of baby and toddler products marketed by Procter & Gamble.
History
In 1961, P&G researcher Victor Mills disliked changing the cloth diapers of his newborn grandchild. He assigned fellow researchers in P&G's Exploratory Divi ...
disposable diapers
*Puffs tissues
*
Luvs
Luvs is a brand of disposable diapers made by Procter & Gamble. Luvs were sold as "Deluxe" diapers in the late 1980s. Today they are sold as budget diapers since 1994. The Luvs brand also includes baby wipes.
Brand history
*1976: The brand is i ...
disposable diapers
*Safeguard
antibacterial soap
Antibacterial soap is a soap which contains chemical ingredients that purportedly assist in killing bacteria. The majority of antibacterial soaps contain triclosan, though other chemical additives are also common. The effectiveness of products bra ...
*
Swiffer
Swiffer is an American brand of cleaning products that is made by Procter & Gamble. Introduced in 1999 the brand uses the " razor-and-blades" business model, whereby the consumer purchases the handle assembly at a low price, but must continue ...
cleaning products
* Microban cleaning products
Laundry detergents
*
Ariel
Ariel may refer to:
Film and television
*Ariel Award, a Mexican Academy of Film award
* ''Ariel'' (film), a 1988 Finnish film by Aki Kaurismäki
* ''ARIEL Visual'' and ''ARIEL Deluxe'', 1989 and 1991 anime video series based on the novel series ...
laundry detergent
Laundry detergent is a type of detergent (cleaning agent) used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder (washing powder) and liquid form.
While powdered and liquid detergents hold roughly equal share o ...
*
Bold
In typography, emphasis is the strengthening of words in a text with a font in a different style from the rest of the text, to highlight them. It is the equivalent of prosody stress in speech.
Methods and use
The most common methods in ...
laundry detergent
*Bonux laundry detergent
*
Cheer
Cheering involves the uttering or making of sounds and may be used to encourage, excite to action, indicate approval or welcome.
The word cheer originally meant face, countenance, or expression, and came through Old French into Middle English ...
laundry detergent
*
Daz detergent
*
Downy
Downy, also known as Lenor in Europe, Russia and Japan, is a brand of fabric softener produced by Procter & Gamble that was introduced in 1960.
Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Ru ...
fabric softener
*
Dreft
Dreft is a laundry detergent in the United States, Canada, United Kingdom and other markets. First produced by Procter & Gamble in 1933, it was the first synthetic detergent. The Fairy brand of washing-up liquid and Cascade brand of dishwasher d ...
laundry detergent
*Era laundry detergent
*
Fairy Non-Bio laundry detergent
Laundry detergent is a type of detergent (cleaning agent) used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder (washing powder) and liquid form.
While powdered and liquid detergents hold roughly equal share o ...
*Gain laundry detergent
*Ola laundry soap
*PMC laundry soap
*
Tide
Tides are the rise and fall of sea levels caused by the combined effects of the gravitational forces exerted by the Moon (and to a much lesser extent, the Sun) and are also caused by the Earth and Moon orbiting one another.
Tide tables can ...
laundry detergent
*Lenor fabric softener and cleaning products
*Mif (Russian: Миф) laundry detergent
Skin care
*Fresco bar soap
*
Ivory
Ivory is a hard, white material from the tusks (traditionally from elephants) and teeth of animals, that consists mainly of dentine, one of the physical structures of teeth and tusks. The chemical structure of the teeth and tusks of mammals ...
bar
*
Old Spice
Old Spice is an American brand of male grooming products encompassing aftershaves, deodorants and antiperspirants, shampoos, Shower gel, body washes, and soaps. It is manufactured by Procter & Gamble.
Old Spice was launched as Early American Old ...
aftershave, skin care and hair care products
*
Secret
Secrecy is the practice of hiding information from certain individuals or groups who do not have the "need to know", perhaps while sharing it with other individuals. That which is kept hidden is known as the secret.
Secrecy is often controvers ...
antiperspirants and deodorants
Divested brands
Brands owned by Procter & Gamble in the past, but since divested:
*
Actonel
Risedronic acid, often used as its sodium salt risedronate sodium, is a bisphosphonate. It slows down the cells which break down bone. It's used to treat or prevent osteoporosis, and treat Paget's disease of bone. It is taken Oral administration, ...
(pharmaceutical division was spun off into
Warner Chilcott
Warner Chilcott (formerly Galen) was a company in the pharmaceutical industry based in Rockaway, New Jersey. It was primarily focused on women’s healthcare and dermatology. On October 1, 2013, the company was acquired by Actavis (now Allergan).
...
in 2009)
*
Aleve
Naproxen is a nonsteroidal anti-inflammatory drug (NSAID) used to treat pain, menstrual cramps, inflammatory diseases such as rheumatoid arthritis, gout and fever. It is taken orally. It is available in immediate and delayed release formulat ...
,
naproxen sodium
Naproxen is a nonsteroidal anti-inflammatory drug (NSAID) used to treat pain, menstrual cramps, inflammatory diseases such as rheumatoid arthritis, gout and fever. It is taken orally. It is available in immediate and delayed release formulati ...
(
NSAID
Non-steroidal anti-inflammatory drugs (NSAID) are members of a therapeutic drug class which reduces pain, decreases inflammation, decreases fever, and prevents blood clots. Side effects depend on the specific drug, its dose and duration of ...
) drug,
acquired by
Bayer
Bayer AG (, commonly pronounced ; ) is a German multinational pharmaceutical and biotechnology company and one of the largest pharmaceutical companies in the world. Headquartered in Leverkusen, Bayer's areas of business include pharmaceutica ...
in 1997
*Asacol
*
Attends line of
incontinence
Incontinence or Incontinent may refer to:
* Fecal incontinence, the involuntary excretion of bowel contents
* Urinary incontinence, the involuntary excretion of urine
* Lack of moderation or self-control, especially related to sexual desire - see ...
and
sanitary
Sanitation refers to public health conditions related to clean drinking water and treatment and disposal of human excreta and sewage. Preventing human contact with feces is part of sanitation, as is hand washing with soap. Sanitation system ...
products. Sold to
PaperPak in 1999.
*
Biz Biz, BIZ or The Biz may refer to:
* Belize, IOC code BIZ
* Biz, colloquial for business
* Biz (detergent), a laundry detergent
* People:
** Biz Mackey (1897—1965), American catcher and manager in Negro league baseball
** Biz Markie (1964–2021 ...
originally an enzyme-based laundry pre-soak, later a detergent booster, then an all-fabric bleach, sold to
Redox Brands
Redox Brands was a marketing company formed in 2000 by Todd Wichmann and Richard Owen, former executives with the multinational consumer products firm Procter & Gamble (P&G). The company's first product was Oxydol brand purchased from P&G. P&G woul ...
in 2000
*
Camay
Camay is an American brand of bar soap owned by Unilever. It was introduced in 1926 by Procter & Gamble and was marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities. Camay's slogan for many yea ...
lightly scented bath soap, sold to
Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy ...
in 2014/15.
*
Chloraseptic
Chloraseptic is an American brand of oral analgesic that is produced by Tarrytown, New York-based Prestige Consumer Healthcare, used for the relief of sore throat and mouth pain. Its active ingredient is phenol (just in Sore Throat Spray, not in ...
throat medicine and lozenges sold to
Prestige Brands
Prestige Consumer Healthcare Inc. (formerly Prestige Brands, Inc.) is an American company that markets and distributes over-the-counter healthcare and household cleaning products. It was formed by the merger of Medtech Products, Inc., Prestige B ...
.
*Cinch all-purpose glass and surface cleaner, was sold to
Shansby Group
TSG Consumer Partners is an American private equity company based in San Francisco, California. The firm was founded in 1987, and was among the first private equity firms to invest exclusively in consumer companies. , a San Francisco investment firm, later acquired by
Prestige Brands
Prestige Consumer Healthcare Inc. (formerly Prestige Brands, Inc.) is an American company that markets and distributes over-the-counter healthcare and household cleaning products. It was formed by the merger of Medtech Products, Inc., Prestige B ...
.
*
Clairol
Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong frie ...
, formerly a
personal
Personal may refer to:
Aspects of persons' respective individualities
* Privacy
* Personality
* Personal, personal advertisement, variety of classified advertisement used to find romance or friendship
Companies
* Personal, Inc., a Washington, ...
products division of Procter & Gamble making hair coloring, hair spray, shampoo, hair conditioner, and styling products. It was sold to
Coty, Inc.
Coty Inc. is an American-French multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and reta ...
, on October 1, 2016
**Balsam coloring brand (part of
Clairol
Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong frie ...
)
**Natural Instincts hair coloring (part of
Clairol
Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong frie ...
)
**Perfect Lights hair coloring (part of
Clairol
Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong frie ...
)
*
Coast
The coast, also known as the coastline or seashore, is defined as the area where land meets the ocean, or as a line that forms the boundary between the land and the coastline. The Earth has around of coastline. Coasts are important zones in n ...
bar-soap brand sold to
Dial Corporation
Henkel Corporation, doing business as Henkel North American Consumer Goods, and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products, and is a ...
in 2000. Dial now owned by
Henkel
AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. It is active in both the consumer and industrial sectors. Founded in 1876, the DAX company is organ ...
, Coast brand now owned by High Ridge Brands.
*
Comet
A comet is an icy, small Solar System body that, when passing close to the Sun, warms and begins to release gases, a process that is called outgassing. This produces a visible atmosphere or Coma (cometary), coma, and sometimes also a Comet ta ...
long-time P&G brand of cleanser owned now by
Prestige Brands
Prestige Consumer Healthcare Inc. (formerly Prestige Brands, Inc.) is an American company that markets and distributes over-the-counter healthcare and household cleaning products. It was formed by the merger of Medtech Products, Inc., Prestige B ...
*
Crisco
Crisco is an American brand of shortening that is produced by B%26G Foods. Introduced in June 1911 by Procter & Gamble, it was the first shortening to be made entirely of vegetable oil, originally cottonseed oil. Additional products marketed un ...
(vegetable oil and shortening) sold to
The J.M. Smucker Company
The J.M. Smucker Company, also known as Smuckers, is an American manufacturer of food and beverage products. Headquartered in Orrville, Ohio, the company was founded in 1897 as a maker of apple butter. J.M. Smucker currently has three major busi ...
then sold to
B&G Foods
B&G Foods is an American branded foods holding company based in Parsippany, New Jersey. The company was formed in 1996 to acquire Bloch & Guggenheimer, a Manhattan-based producer of pickles, relish and condiments which had been founded in 1889. ...
*
Crush/
Hires Hires may refer to:
* High Resolution Fly's Eye, ultra-high-energy cosmic ray observatory
* High Resolution Echelle Spectrometer or High Resolution Echelle Spectrograph, W. M. Keck Observatory's spectrometer
* Hires Big H, restaurant chain headquar ...
/
Sun Drop
Sun Drop is a citrus-flavored soft drink produced by Keurig Dr Pepper with a yellowish-green color. Among soft drinks, it is known for its high caffeine content. Orange juice is an ingredient in the drink, and remaining pulp matter from the orang ...
carbonated soft drinks (sold to
Cadbury Schweppes
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mar ...
in late 1980s)
*
Dantrium
Dantrolene sodium, sold under the brand name Dantrium among others, is a postsynaptic muscle relaxant that lessens excitation-contraction coupling in muscle cells. It achieves this by inhibiting Ca2+ ions release from sarcoplasmic reticul ...
sold to JHP Pharmaceuticals and SpePharm
*
Dash taken over by Dalli-Werke (dalli group)
*Dari Creme and Star margarine (Philippines), sold to Philippine Dairy Products Corporation (now
Magnolia Inc.) in 1995
*
Duncan Hines
Duncan Hines (March 26, 1880 – March 15, 1959) was an American pioneer of restaurant ratings for travelers. He is best known today for the brand of food products that bears his name.
Early life
Hines was born in Bowling Green, Kentucky, the s ...
packaged cake mixes, sold to Aurora Foods (now
Pinnacle Foods
Pinnacle Foods, Inc., is a packaged foods company headquartered in Parsippany, New Jersey, that specializes in shelf-stable and frozen foods. The company became a subsidiary of Conagra Brands on October 26, 2018.
History
The company was fo ...
) in 1998
*
Duracell
Duracell Inc. is an American manufacturer of alkaline batteries, specialty cells, rechargeables and smart power systems, owned by Berkshire Hathaway. The company has its origins in the 1920s, through the work of Samuel Ruben and Philip Mallor ...
batteries sold to
Berkshire Hathaway
Berkshire Hathaway Inc. () is an American Multinational corporation, multinational conglomerate (company), conglomerate holding company headquartered in Omaha, Nebraska, United States. Its main business and source of capital is insurance, from ...
in 2016.
*Escudo (Safeguard soap in Mexico), sold to
Kimberly-Clark
Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimberly-Clark brand n ...
in 2016.
*Fisher Nuts sold to John B. Sanfilippo and Son, Inc., in 1995
*Fit fruit and vegetable cleaning wash licensed to HealthPro Brands in January 2004
*
Folgers
Folgers Coffee is a brand of ground, instant, and single-use pod coffee produced and sold in the United States, with additional distribution in Asia, Canada and Mexico. It forms part of the food and beverage division of The J.M. Smucker Com ...
coffee was acquired by
The J.M. Smucker Company
The J.M. Smucker Company, also known as Smuckers, is an American manufacturer of food and beverage products. Headquartered in Orrville, Ohio, the company was founded in 1897 as a maker of apple butter. J.M. Smucker currently has three major busi ...
based in
Orrville, Ohio
Orrville is a city in Wayne County, Ohio, United States. It is about 9 miles east of Wooster and 20 miles southwest of Akron. The population was 8,380 at the 2010 census.
The J.M. Smucker Co., owner of the Smucker's brand, is headquartered in ...
, in June 2008.
* Gleem toothpaste (still being made by P&G, merged into the Crest brand as ''Crest Fresh and White''
*
Hawaiian Punch
Hawaiian Punch is a brand of fruit punch currently manufactured by Keurig Dr Pepper, originally invented in 1934 by A.W. Leo, Tom Yeats, and Ralph Harrison as a topping for ice cream. It was started from an original syrup flavor called Leo's Ha ...
now owned by
Dr Pepper
Dr Pepper is a carbonated soft drink. It was created in the 1880s by pharmacist Charles Alderton in Waco, Texas, and first served around 1885. Dr Pepper was first nationally marketed in the United States in 1904. It is now also sold in Europe ...
/
7up
7 Up (stylized as 7up outside North America) is an American brand of lemon-lime-flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper although the beverage is internationally distributed by PepsiCo. 7 Up com ...
*
Iams
Iams () is an American brand of dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Incorporated worldwide. The food is formulated for the puppy/kitten, adult and mature stages of life. Iams products are developed by nut ...
cat and dog foods sold to
Mars Corporation in 2014.
*Infusium 23 (shampoos/conditioners) sold to Helen of Troy Limited's Idelle Labs unit in March 2009
*
Jif (peanut butter) divested by Procter & Gamble in a
spin-off
Spin-off may refer to:
*Spin-off (media), a media work derived from an existing work
*Corporate spin-off, a type of corporate action that forms a new company or entity
* Government spin-off, civilian goods which are the result of military or gove ...
to their stockholders, followed by an immediate
merger
Mergers and acquisitions (M&A) are business transactions in which the ownership of companies, other business organizations, or their operating units are transferred to or consolidated with another company or business organization. As an aspect ...
with
The J.M. Smucker Company
The J.M. Smucker Company, also known as Smuckers, is an American manufacturer of food and beverage products. Headquartered in Orrville, Ohio, the company was founded in 1897 as a maker of apple butter. J.M. Smucker currently has three major busi ...
in 2002
*
Joy
The word joy refers to the emotion evoked by well-being, success, or good fortune, and is typically associated with feelings of intense, long lasting happiness.
Dictionary definitions
Dictionary definitions of joy typically include a sense of ...
operations in the United States was sold to JoySuds LLC in September 2019.
*
Lava
Lava is molten or partially molten rock ( magma) that has been expelled from the interior of a terrestrial planet (such as Earth) or a moon onto its surface. Lava may be erupted at a volcano or through a fracture in the crust, on land or ...
sold to
WD-40
WD-40 is an American brand and the trademark of a penetrating oil manufactured by the WD-40 Company based in San Diego, California. The formula for WD-40 was invented for the Rocket Chemical Company as early as 1953 before it evolved into t ...
in 1999
*
Lilt
Lilt is a brand of soft drink manufactured by The Coca-Cola Company and sold in the United Kingdom, Ireland, Gibraltar, and the Seychelles only.
Since the 1970s Lilt has been promoted with the advertising slogan "the totally tropical taste."
...
Home Permanents, including "Push Button" Lilt, The First "Foam-In" Home Permanent In A Can. Sold To Schwartzkopf/DEP in 1987, later discontinued
*Max Factor (sold to Coty)
*Mayon cooking oil
*
Millstone coffee
Millstone Coffee was a brand of coffee sold in the US, a division of the J.M. Smucker Company. The company sold whole bean and ground coffee in retail settings and on its website.
History
The company was founded in Everett, Washington, in 1981. ...
was acquired by
The J.M. Smucker Company
The J.M. Smucker Company, also known as Smuckers, is an American manufacturer of food and beverage products. Headquartered in Orrville, Ohio, the company was founded in 1897 as a maker of apple butter. J.M. Smucker currently has three major busi ...
as part of its Folger's coffee acquisition in
Orrville, Ohio
Orrville is a city in Wayne County, Ohio, United States. It is about 9 miles east of Wooster and 20 miles southwest of Akron. The population was 8,380 at the 2010 census.
The J.M. Smucker Co., owner of the Smucker's brand, is headquartered in ...
in June 2008, Discontinued since 2016.
*
Noxzema
Noxzema ( ) is a brand of skin cleanser marketed by Unilever. Since 1914, it was sold in a small cobalt blue jar; but is now sold in a blue plastic jar. Noxzema contains camphor, menthol, phenol and eucalyptus, among other ingredients. Originally ...
skin cream and beauty products line sold to
Alberto-Culver
Alberto-Culver was an American corporation with international sales whose principal business was manufacturing hair and skin beauty care products under such brands as Alberto VO5, Andrew Collnge, St. Ives (skin care products), TRESemmé, FDS ...
in 2008 (now owned by Unilever)
*
Oxydol
Oxydol is a brand of laundry detergent sold in the United States, Canada, and the United Kingdom. It was created in 1914 by Thomas Hedley Co. of Newcastle upon Tyne and purchased by Procter & Gamble in 1927. It was P&G's first laundry soap. In th ...
sold to
Redox Brands
Redox Brands was a marketing company formed in 2000 by Todd Wichmann and Richard Owen, former executives with the multinational consumer products firm Procter & Gamble (P&G). The company's first product was Oxydol brand purchased from P&G. P&G woul ...
in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946.
*Perla laundry bar soap (Philippines) sold to SCPG Asia-Pacific
*
Pert Plus
Pert Plus is an American brand of shampoo and conditioner (or 2-in-1) products. It was introduced in 1987 by Procter & Gamble as a reformulation of the existing Pert shampoo product introduced in 1980. It is known in New Zealand and Australia as ...
was sold to Innovative Brands, LLC in July 2006.
*
PG Tips
PG Tips is a brand of tea in the United Kingdom manufactured by Ekaterra.
Brand name
In the 1930s, Brooke Bond launched PG Tips in the tea market in the United Kingdom under the name ''Pre-Gestee'' - a variant of the original name "Digestive Tea ...
tea; now owned by
Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy ...
.
*
Prell
Prell is a viscous, pearl-green shampoo and conditioner product manufactured by Scott's Liquid Gold-Inc through their Neoteric Cosmetics subsidiary.
History
Prell was introduced by Procter & Gamble in 1947. The original formula was a clear gree ...
shampoo sold to
Prestige Brands International
Prestige Consumer Healthcare Inc. (formerly Prestige Brands, Inc.) is an American company that markets and distributes over-the-counter healthcare and household cleaning products. It was formed by the merger of Medtech Products, Inc., Prestige B ...
in 1999
*Primex shortening (sold to ACH in 2001)
*
Pringles
Pringles is an American brand of stackable potato-based crisps. Originally sold by Procter & Gamble (P&G) in 1968 and marketed as "Pringle's Newfangled Potato Chips", the brand was sold in 2012 to the current owner, Kellogg's.
As of 2011, Pr ...
potato chips sold to
Kellogg Company
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toas ...
in June 2012
*
Pur (brand)
Pur (styled PŪR; pronounced as "pure") is a division of Helen of Troy Limited that produces Pur Water products. Pur's products include water filter faucet mounts, pitchers, side taps, dispensers, coolers, and filtration systems for Kenmore ref ...
brand of water filtration products. The brand was acquired from Recovery Engineering, Inc. in 1999 for approximately US$213 million. P&G sold Pur to Helen of Troy in January 2012 for an undisclosed amount.
*
Royale (
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tota ...
) brand of toilet paper. The original product was merged into the Charmin brand;
Irving Tissue
Irving Tissue Company Limited is a tissue products producing company, owned by J.D. Irving Limited.http://www.irvingtissue.ca/About.aspx?id=220&LangType=1033 About Irving Tissue It has manufacturing locations in both Canada and the United State ...
then acquired the trademark and re-introduced the brand on its own products.
*Salvo brand of detergent tablets which was sold from around 1958 up to circa February 8, 1974-1978
*
Spic and Span
Spic and Span is a brand of all-purpose household cleaner marketed by KIK Custom Products Inc. for home consumer use and by Procter & Gamble for professional (non-home-consumer) use.
History
On June 15, 1926, Whistle Bottling Company of Johnsonb ...
now owned by
The Spic and Span Company
Prestige Consumer Healthcare Inc. (formerly Prestige Brands, Inc.) is an American company that markets and distributes over-the-counter healthcare and household cleaning products. It was formed by the merger of Medtech Products, Inc., Prestige B ...
, a division of
Prestige Brands
Prestige Consumer Healthcare Inc. (formerly Prestige Brands, Inc.) is an American company that markets and distributes over-the-counter healthcare and household cleaning products. It was formed by the merger of Medtech Products, Inc., Prestige B ...
*
Sunny Delight orange drink spun off in 2004.
*Sunshine margarine
*
Sure
SuRe (The Standard for Sustainable and Resilient Infrastructure) is a global voluntary standard which integrates key criteria of sustainability and resilience into infrastructure development and upgrade. It has been developed by the Swiss Global In ...
anti-perspirant/deodorant line was sold in October 2006 to brand-development firm Innovative Brands
*
Swisse
Swisse is a vitamin, supplement, and skincare brand. Founded in Australia in 1969 and globally headquartered in Melbourne, and was sold to Health & Happiness, a Chinese company based in Hong Kong previously known as Biostime International, in a ...
the distribution rights of popular vitamin line were sold back to Swisse Wellness in 2017
*
ThermaCare brand heat wraps sold to medical company
Wyeth
Wyeth, LLC was an American pharmaceutical company. The company was founded in Philadelphia, Pennsylvania, in 1860 as ''John Wyeth and Brother''. It was later known, in the early 1930s, as American Home Products, before being renamed to Wyeth in ...
in 2008
*Thrill a peach-scented brand of dishwashing liquid, discontinued after 1973.
*Top Job all-purpose cleaner merged into the
Mr. Clean
Mr. Clean (or Mr. Proper) is a brand name and mascot, owned by the American company Procter & Gamble, used for an all-purpose cleaner and later also for a melamine foam abrasive sponge.
The all-purpose cleaner was originally formulated by Linwoo ...
brand in 1990
*Victor shortening
*
Wash & Go haircare sold to Conter S.r.l. effective June 30, 2015
*
Wella
Wella AG is a German hair care company headquartered in Geneva, Switzerland. Founded in 1880 by Franz Ströher, it specialises in hair care, styling and colorants sold to individuals as well as hairdressers and was controlled by Procter & Gam ...
,
Clairol
Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong frie ...
,
CoverGirl Makeup sold to
Coty Inc
Coty Inc. is an American-French multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and ret ...
(2016)
*Whirl butter flavored oil (sold to ACH in 2001)
*Wondra brand of hand lotion sold from 1976 to 1989.
*
Zest
Zest may refer to:
Common usage
* Zest (ingredient), the outer peel of a citrus fruit
** Zester, a tool for preparing zest
** Twist (cocktail garnish), a piece of zest
* Zest (positive psychology), a component of character
Brands
* Zest (bran ...
deodorant body bar and body washes sold to High Ridge Brands Co. on January 4, 2011
Discontinued brands
Brands owned by Procter & Gamble in the past, but since phased out:
*Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud was sold exclusively in
Walmart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
stores in the U.S. before Kruger Products took over the brand and, with Walmart focusing on other brands, sold it in other stores
*Big Top, brand of peanut butter before Jif made its debut.
*Blossom, facial soap
*Bonus, brand of laundry detergent that had children's books or towels in every box; sold from 1940s to 1977.
*
Citrus Hill
Citrus Hill was a brand of orange juice introduced by Procter & Gamble in the United States market in 1982, later used for other fruit juices and beverages.
The launch of Citrus Hill occurred when P&G acquired Florida-based Ben Hill Griffin Inc ...
, orange juice drink sold from 1983 to 1992
*Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent.
*Duz, powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; sold from 1920s to 1980.
*
Encaprin Encaprin was a brand of safety-coated aspirin capsules made by Procter & Gamble in the mid-1980s through its Norwich Eaton Pharmaceuticals division. In 1986, the brand was involved in a cyanide poisoning hoax, and its sales never recovered.
Histo ...
, coated aspirin
[
*Fling, disposable dishcloth brand.
*Fluffo, golden yellow shortening sold mid-1950s to early 1960s.
*Fresco bath soap
*]Gleem
Gleem is an American brand of oral hygiene products, including toothpastes and electric toothbrushes, owned by the Procter & Gamble. It was introduced as a toothpaste in the United States in 1952 and discontinued in 2014. Procter & Gamble later ...
, toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White.
*Hidden Magic, hair spray.
*High Point instant decaffeinated coffee, which had Lauren Bacall
Lauren Bacall (; born Betty Joan Perske; September 16, 1924 – August 12, 2014) was an American actress. She was named the 20th-greatest female star of classic Hollywood cinema by the American Film Institute and received an Academy Honorary Aw ...
in its commercials; produced from 1974 to 1986.
*Monchel, beauty soap
*Nutri Delight, an instant orange juice drink, sold in the Philippines from 1999 to 2000.
*OK, economy bar and packaged laundry soap.
* Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s.
*Salvo, first concentrated tablet laundry detergent, which was discontinued c. February 8, 1974; later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America)
*Shasta, cream shampoo sold late 1940s-mid-1950s.
*Solo, liquid laundry detergent with fabric softener that was later merged into the Bold brand, and sold from 1979 to 1990.
*Star Soap and Star Naphtha Soap Chips
*Stardust, dry chlorine bleach (extensively test-marketed during the 1960s)
*Sunshine Margarine
* Swash, a range of laundry products and later a laundry appliance
*Teel, liquid dentifrice sold late 1930s to late 1940s.
*Tempo, brand of dry wipes, produced from 2000 to 2010.
*Tender Leaf, tea brand sold from 1940s to 1975.
*Thrill, dishwashing liquid last made in 1973
*Torengos, stackable, triangular-shaped, corn-based snack chip sold from 2001 to 2003
*Wondra lotion for dry skin. There were many formulas. (The first major brand to use "silicones") Sold from 1976 to 1989.
References
{{DEFAULTSORT:List Of Procter and Gamble Brands
Procter and Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...
Procter
Procter is a surname, and may refer to
* Adelaide Anne Procter (1825–1864), British poet, daughter of Bryan Procter
* Andrew Procter (cricketer) (born 1968), English cricketer
* Andrew Procter (born 1983), British association football player for ...