SafeMoon LLC is a
cryptocurrency
A cryptocurrency, crypto-currency, or crypto is a digital currency designed to work as a medium of exchange through a computer network that is not reliant on any central authority, such as a government or bank, to uphold or maintain it. It ...
and
blockchain
A blockchain is a type of distributed ledger technology (DLT) that consists of growing lists of records, called ''blocks'', that are securely linked together using cryptography. Each block contains a cryptographic hash of the previous block, ...
company created in March 2021.
The company also has a SafeMoon token (SFM) which trades on the
BNB Chain blockchain.
The token charges a 10% fee on transactions, with 5% redistributed (or ''reflected'') to token holders and 5% directed to wallets in a different currency,
Binance
Binance is a cryptocurrency exchange which is the largest exchange in the world in terms of daily trading volume of cryptocurrencies. It was founded in 2017 and is registered in the Cayman Islands.
Binance was founded by Changpeng Zhao, a de ...
Coin (BNB), controlled by the coin's authors. The token reached its all time high
market cap
Market capitalization, sometimes referred to as market cap, is the total value of a publicly traded company's outstanding common shares owned by stockholders.
Market capitalization is equal to the market price per common share multiplied by ...
in April 2021 of $17b. As of December 2022, it has since dropped 98.7% in value to $223m.
The SafeMoon company has released a minimal-function cryptocurrency wallet and has announced plans to release other cryptocurrency products. The company and the token have been the subject of several controversies since conception; by being compared to a "
ponzi-scheme", not delivering on products, having multiple
class-action lawsuits filed against them, and facing
serious fraud allegations.
History
2021: ''SafeMoon version 1''
SafeMoon was released in March 2021. A
compound
Compound may refer to:
Architecture and built environments
* Compound (enclosure), a cluster of buildings having a shared purpose, usually inside a fence or wall
** Compound (fortification), a version of the above fortified with defensive struct ...
of "Safe" and "Moon". The token was released with the slogan of landing "Safely to the moon", derived from the slang phrase used in the cryptocurrency community; "To the moon" which is used to describe a crypto token "to quickly rise in price". The token had no utility and team when it was launched. Upon release, ''
Vice
A vice is a practice, behaviour, or Habit (psychology), habit generally considered immorality, immoral, sinful, crime, criminal, rude, taboo, depraved, degrading, deviant or perverted in the associated society. In more minor usage, vice can refe ...
'' reported that between March 14 and April 21 of 2021, SafeMoon increased in value by 23,225% following celebrity endorsements from musicians
Lil' Yachty and
Nick Carter
Nick or Nicholas Carter may refer to:
Athletes
* Nick Carter (athlete) (1902–1997), track and field athlete from United States, who competed in the 1928 Summer Olympics
* Nick Carter (baseball) (1879–1961), Major League Baseball pitcher for t ...
, YouTuber
Logan Paul
Logan Alexander Paul (born April 1, 1995) is an American media personality, podcaster, actor, and professional wrestler. He is currently signed to WWE, where he performs on the Raw brand, but is inactive due to a knee injury. He has over 23 ...
, social media hype, new
exchange
Exchange may refer to:
Physics
* Gas exchange is the movement of oxygen and carbon dioxide molecules from a region of higher concentration to a region of lower concentration. Places United States
* Exchange, Indiana, an unincorporated community
* ...
listings, and
retail investors
An investor is a person who allocates financial capital with the expectation of a future return (profit) or to gain an advantage (interest). Through this allocated capital most of the time the investor purchases some species of property. Type ...
. At that time, ''Vice'' said that "cryptocurrencies like SafeMoon still have no real-world use."
These celebrities were later sued by many SafeMoon investors as part of a class-action lawsuit branding SafeMoon to be a part of a
pump and dump
Pump and dump (P&D) is a form of securities fraud that involves artificially inflating the price of an owned stock through false and misleading positive statements, in order to sell the cheaply purchased stock at a higher price. Once the opera ...
scheme.
After the substantial rise in price, the unknown developers of the token appointed Braden John Karony as the CEO of Safemooon and registered as a
Limited liability company
A limited liability company (LLC for short) is the United States of America, US-specific form of a private limited company. It is a business structure that can combine the Flow-through entity, pass-through taxation of a partnership or sole p ...
with aims of providing utility to the token. Before this appointment, Karony served as a former analyst for the
United States Department of Defense
The United States Department of Defense (DoD, USDOD or DOD) is an executive branch department of the federal government charged with coordinating and supervising all agencies and functions of the government directly related to national secur ...
from January 2015 to January 2021.
In May 2021, SafeMoon announced making a presentation to
The Gambia
The Gambia,, ff, Gammbi, ar, غامبيا officially the Republic of The Gambia, is a country in West Africa
West Africa or Western Africa is the westernmost region of Africa. The United Nations defines Western Africa as the 16 c ...
to provide "technology for innovation and learning purposes".
The project was dubbed "Project " (the misspelling of
Phoenix being intentional), SafeMoon released a familiar crypto pitch of serving the "unbanked" and claimed to be working with local governments to adopt the token as a local currency. A company run by John Karony's mother ECG LC, was set up in May 2021 to deliver this project.
On August 27, 2022, John stated that his reasons for discontinuing his work in West Africa were due to supply chain problems, which is disputed by his mother in the ongoing
Project lawsuit.
In June 2021, the project began beta testing of the SafeMoon wallet. The app was officially released on Google Play in September 2021 and the App Store in October 2021. Critics dubbed the wallet to be a copy of the Trust Wallet owned by Binance.
Thomas Smith, who was the
CTO for Safemoon, left the company in December 2021 for a role as a blockchain advisor for StrikeX, however, was dismissed by the company after the
fraud allegations uncovered by
Stephen Findeisen.
2022: ''Migration to SafeMoon V2''
In December 2021, SafeMoon developed Version 2 of their token (SafeMoon V2), an updated version of the SafeMoon contract. As part of consolidating to V2, the SafeMoon team implemented a deadline to migrate their tokens, or else investors would be faced with a 100% tax. The team also released a
decentralised exchange titled "Safemoon Swap" as the only place where this migration could happen. In April 2022, Safemoon announced a new product, the Safemoon card. The Safemoon card was promoted as a
debit card that can be used to pay for goods using SafeMoon (and other cryptocurrencies) for a 2.5% fee. Some experts criticized paying an additional fee to pay for goods, contrasting it to
Crypto.com
Crypto.com is a cryptocurrency exchange company based in Singapore. As of May 2022, the company reportedly had 50 million customers and 4,000 employees. The exchange issues a token, Cronos.
History
The company was initially founded in Hong Ko ...
's card which instead rewards users with a percentage return in crypto depending on how much of their native token they are holding. Although the card was supposed to be released in July 2022, as of December 2022 its release has been delayed.
Since the appointment of Karony in 2021, SafeMoon has announced plans to launch its own
cryptocurrency exchange
A cryptocurrency exchange, or a digital currency exchange (DCE), is a business that allows customers to trade cryptocurrencies or digital currencies for other assets, such as conventional fiat money or other digital currencies. Exchanges may acce ...
by October 2021, however, this was pushed to December 2022 and has again been pushed back to the end of 2023. The company also has plans to launch a
blockchain
A blockchain is a type of distributed ledger technology (DLT) that consists of growing lists of records, called ''blocks'', that are securely linked together using cryptography. Each block contains a cryptographic hash of the previous block, ...
, hardware wallet, and to become a macro
Internet of things
The Internet of things (IoT) describes physical objects (or groups of such objects) with sensors, processing ability, software and other technologies that connect and exchange data with other devices and systems over the Internet or other com ...
infrastructure on its own blockchain.
Criticisms and legal issues
Parallels to a meme coin
The token has been described pejoratively in May 2021 as a "
meme coin" alongside
Dogecoin
Dogecoin ( or , Abbreviation: DOGE; sign: Ð) is a cryptocurrency created by software engineers Billy Markus and Jackson Palmer, who decided to create a payment system as a "joke", making fun of the wild speculation in cryptocurrencies at the ...
and
Shiba Inu
The is a breed of hunting dog from Japan. A small-to-medium breed, it is the smallest of the six original and distinct spitz breeds of dog native to Japan. Its name literally translates to "firewood dog".
A small, alert, and agile dog that ...
, with much of its value attributed to the result of the
2021 crypto market frenzy.
The developers of SafeMoon have been described as having "little proof of previous success",
with the token having been described by some financial experts as "the furthest thing from safe"
and that it "doesn't do anything".
Security issues
In May 2021, the V1 version of the token was audited by security auditing firm
CertiK, which identified a "major issue" that the project's owners have "control over tokens funded by SafeMoon's seller fee".
An owner address acquire's the liquidity pool tokens generated by the Safemoon-BNB pool. This gives the owner control over tokens funded by Safemoon's seller fee. This feature was later the subject of the
2022 Safemoon fraud allegations.
London Capital's head of research Jasper Lawler also noted that the Manual Burn aspect of Safemoon paired with the controlling companies' large stake in the coins opens the project up to manipulation by the project controllers.
Ponzi-scheme comparisons
After the price of a SafeMoon token multiplied by 12x during a single week in April 2021, opinion columnists in various financial magazines likened SafeMoon to a
ponzi scheme
A Ponzi scheme (, ) is a form of fraud that lures investors and pays profits to earlier investors with funds from more recent investors. Named after Italian businessman Charles Ponzi, the scheme leads victims to believe that profits are comi ...
or
pyramid scheme
A pyramid scheme is a business model that recruits members via a promise of payments or services for enrolling others into the scheme, rather than supplying investments or sale of products. As recruiting multiplies, recruiting becomes quickly im ...
, where gains to early investors were paid only by incoming investors who expected a similar rate of return, with some citing the fact that each transaction sends a portion of the transacted value to existing holders of the token, as well as a portion of the transacted value to a wallet controlled by the coin's authors.
Furthermore, Safemoon's token economics utilises a 10% sell tax. This means that for every $1000 sale, an investor would be charged $100. Many critics argue that this discourages investors to sell as they are at a loss as soon as they invest. The tax from the new investors is used for many things including distributing a small percentage of it to existing investors.
2022 fraud allegations

In April 2022,
Stephen "Coffeezilla" Findeisen, a prominent independent researcher who investigates crypto scams accused the SafeMoon team for misappropriating millions of dollars. According to Findeisen, Safemoon CEO Karony, has been removing funds from the
liquidity pool which is the primary explanation of the crypto's price pattern (Figure 1). Findeisen found evidence of transactions which showed Safemoon's liquidity wallet moving funds to a wallet dubbed the "Gabe (6abe) wallet" which withdrew funds to a separate company run by John Karony. Former SafeMoon CTO; Thomas "Papa" Smith was the only person who responded to Findeisen's claims stating that funds were taken from the “locked liquidity pool” before Karony’s appointment. He sent Smith evidence of this in the form of a blockchain transaction showing an outflow of 36.7 trillion tokens from the liquidity pool, dated March 5, 2021.
Class-action lawsuits
On February 18, 2022, in a class-action lawsuit filed against the SafeMoon that alleged the company is a
pump and dump
Pump and dump (P&D) is a form of securities fraud that involves artificially inflating the price of an owned stock through false and misleading positive statements, in order to sell the cheaply purchased stock at a higher price. Once the opera ...
scheme, Paul was named as a defendant along with musician
Nick Carter
Nick or Nicholas Carter may refer to:
Athletes
* Nick Carter (athlete) (1902–1997), track and field athlete from United States, who competed in the 1928 Summer Olympics
* Nick Carter (baseball) (1879–1961), Major League Baseball pitcher for t ...
, rappers
Soulja Boy
DeAndre Cortez Way (born July 28, 1990), known professionally as Soulja Boy (formerly Soulja Boy Tell 'Em), is an American rapper and record producer. He rose to prominence, after his self published debut single " Crank That (Soulja Boy)" peak ...
and
Lil Yachty
Miles Parks McCollum (born August 23, 1997), known professionally as Lil Boat, is an American rapper, singer, songwriter, and producer. He first gained recognition on the internet in 2015 for his singles " One Night" and "Minnesota" (featuring ...
, and social media personality
Ben Phillips for promoting the SafeMoon token on their
social media accounts with
misleading information.
On the same day, the
U.S. 11th Circuit Court of Appeals ruled in a lawsuit against
Bitconnect
Bitconnect (also spelled BitConnect and KimConnect; stylized ''bitconnect'', ticker code BCC) was an open-source cryptocurrency in 2016–2018 that was connected with a high-yield investment program, a type of Ponzi scheme. After the platform ...
that the
Securities Act of 1933
The Securities Act of 1933, also known as the 1933 Act, the Securities Act, the Truth in Securities Act, the Federal Securities Act, and the '33 Act, was enacted by the United States Congress on May 27, 1933, during the Great Depression and afte ...
extends to
targeted solicitation using social media. Findeisen, who had just shone a light on the 2022 SafeMoon fraud allegations supported the claims that Paul and Phillips were
pumping and dumping Safemoon tokens during this time which saw a decline of 96% in token price. On August 22, 2022, it was documented that
David Portnoy
David Portnoy (born March 22, 1977) is an American internet celebrity, blogger, and founder of the sports and pop culture blog Barstool Sports.
Early life
Portnoy grew up in Swampscott, Massachusetts. He is Jewish and had a Bar Mitzvah.
...
, who was also a defendant in this case, was dismissed from the lawsuit after it was revealed that he never received any compensation from Safemoon for promoting the token and that he also lost his investment from buying SFM.
In May 2022, multiple SafeMoon investors filed another
class action
A class action, also known as a class-action lawsuit, class suit, or representative action, is a type of lawsuit where one of the parties is a group of people who are represented collectively by a member or members of that group. The class action ...
lawsuit against SafeMoon for security fraud. The lawsuit which is represented by Scott+Scott, was voluntarily terminated by the plaintiff
without prejudice
Prejudice is a legal term with different meanings, which depend on whether it is used in criminal, civil, or common law. In legal context, "prejudice" differs from the more common use of the word and so the term has specific technical meanings.
...
per notice in November 2022. This means the case can be retried if the plaintiff wishes to in the future.
Project Pheonix lawsuit
As part of Project , a separate company ''Emanations Communications Group LC (ECG)'' was set up and led by Safemoon CEO John Karony's mother, Jennifer, to provide antenna technology to
The Gambia
The Gambia,, ff, Gammbi, ar, غامبيا officially the Republic of The Gambia, is a country in West Africa
West Africa or Western Africa is the westernmost region of Africa. The United Nations defines Western Africa as the 16 c ...
. The company has since been seized by Lex Vest Ltd.
As part of this venture, John invested $5 million into the project in June 2021. It was claimed that Karony funded this investment from Safemoon's liquidity pool which was supposedly locked up. As part of this capital investment John agreed 33.34% stake in the company & future profits, as well as his own personal bills, to come out of the company. ECG determined that John Karony created too many regulatory risks and that due to multiple lawsuits filed against him and his company (Safemoon), were uncomfortable accepting any more capital investments from him. As a result, John Karony filed a lawsuit against ECG for breach of contract and accused his mother of legal trickery to remove him from ECG.
ECG developed technology relating to Project which was presented to John in December 2021. According to court documents, John had been disclosing information about developing technology for the benefit of SafeMoon to make claims on SafeMoon’s website and social media accounts about the technology. He was counselled not to do so by ECG (particularly his mother) because of potential adverse effects on pending patents and other intellectual property. In March 2022, John and his counsel met with Project partners Sankung Jawara and Pa Alieu Jawara, and offered them an upfront payment of $350,000 to cut Jennifer Karony out of the transaction, which they refused. John then negotiated an offer to pay them of up to $4.5 million, to be paid out over time, with the understanding that Jennifer was again removed from consideration. Sankung and Pa Alieu once more refused, due to the proposed circumvention of the business partnership and John's assertion that there was a way to circumvent the legal and parliamentary procedures required for John's desired bank project.
Karony's mother stated that John had not provided a plan for Project and was not interested in the content of the financial documents, but was looking for "opportunities to take pictures of the lab to substantiate his published claims of owning ECG labs which he called 'Area 32' or 'DarkMoon'". Due to the lawsuit, Project has since been abandoned. On August 27, 2022, John stated that his reasons for discontinuing his work in West Africa were due to supply chain problems, which is disputed by his mother.
[https://dockets.justia.com/docket/nevada/nvdce/2:2022cv01226/157620]
See also
*
Decentralized finance
Decentralized finance (often stylized as DeFi) offers financial instruments without relying on intermediaries such as brokerages, exchanges, or banks by using smart contracts on a blockchain. DeFi platforms allow people to lend or borrow funds ...
*
Meme coin
*
Binance Smart Chain
References
External links
*
{{Cryptocurrencies, state=expanded
2021 software
Cryptocurrency projects
Computer-related introductions in 2021
Currencies introduced in 2021
Bitcoin exchanges
American companies established in 2021
Bitcoin companies
Digital currency exchanges