Sadie Young is a fictional character from the
BBC
The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
soap opera ''
EastEnders
''EastEnders'' is a British television soap opera created by Julia Smith (producer), Julia Smith and Tony Holland which has been broadcast on BBC One since February 1985. Set in the fictional borough of Walford in the East End of London, the ...
'', played by
Kate Magowan
Katie Victoria "Kate" Magowan (born 1 June 1975) is an English actress and producer. Her film and television roles include Yvette in ''24 Hour Party People'' (2002), Sonya in '' It's All Gone Pete Tong'' (2004), Princess Una in '' Stardust'' (20 ...
. The character and casting was announced in July 2013 and she made her first appearance in the episode airing on 5 August 2013. Sadie was described as being glamorous, sexy and successful, and she was introduced as the new owner of the beauty salon, with her initial storylines focussing on her working hard in her job. In November 2013, it is revealed that Sadie is the wife of
Jake Stone
Jake Stone is the name of:
*Jake Stone (singer)
Bluejuice was an Australian band based in Sydney, active between 2000 and 2014. The group's final line-up consisted of co-lead vocalists Jake Stone and Stavros Yiannoukas, bassist Jamie Cibej, ...
(
Jamie Lomas
James Lomas (born 21 April 1975) is an English actor, known for his soap opera roles as Warren Fox in ''Hollyoaks'' and Jake Stone in ''EastEnders''.
Early life
Jamie Lomas was born on 21 April 1975 in Manchester.
Career
Before joining ''Ho ...
), who had been introduced in the soap separately. This plot development was described as a twist and Magowan explained that she found it difficult to keep secret. Jake and Sadie move to Walford together with their daughter
Bella Young (
Isobelle Molloy), but their relationship continues to have problems. Sadie last appeared on 21 January 2014; her exit storyline sees the character leave Jake after discovering his affair with her employee
Lauren Branning
Lauren Branning is a fictional character from the BBC soap opera ''EastEnders''. The role was originally played by Madeline Duggan, who first appeared on 3 July 2006. Duggan played the role for four years until her exit on 23 June 2010. Three ...
(
Jacqueline Jossa
Jacqueline Mary Osborne (''née'' Jossa) (born 29 October 1992) is an English actress. She is known for portraying Lauren Branning in the BBC soap opera ''EastEnders''. In 2019, Jossa won the nineteenth series of '' I'm a Celebrity...Get Me Ou ...
). Magowan had previously revealed that she had only been brought in for this storyline and described her time on the soap as fantastic and different from her previous acting projects.
Casting and characterisation

On 11 July 2013, it was announced that
Kate Magowan
Katie Victoria "Kate" Magowan (born 1 June 1975) is an English actress and producer. Her film and television roles include Yvette in ''24 Hour Party People'' (2002), Sonya in '' It's All Gone Pete Tong'' (2004), Princess Una in '' Stardust'' (20 ...
had been cast on ''
EastEnders
''EastEnders'' is a British television soap opera created by Julia Smith (producer), Julia Smith and Tony Holland which has been broadcast on BBC One since February 1985. Set in the fictional borough of Walford in the East End of London, the ...
'' as Sadie Young, who was described as being a "glamorous" and "sexy".
Sadie was characterised as being "quick-witted" and had worked hard to secure a successful career.
Sadie was also described as being "down to earth", having a good sense of humour and being able to look after herself, but it was also promised that the character would be "shrouded in mystery" and that the soap had "big plans" for her.
It was also reported that Sadie could "hold her own" against the male characters of the soap and that she was not to be "crossed".
Magowan commented that she was "thrilled" to be joining the soap and was looking forward to what Sadie would do in
Walford
Walford is a fictional borough of East London in the BBC soap opera ''EastEnders''. It is the primary setting for the soap. ''EastEnders'' is filmed at Borehamwood in Hertfordshire, towards the north-west of London. Much of the location wor ...
.
Dom O from the
BBC
The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
noted that Sadie's arrival would "balance out all that testosterone" from all of the "hot hunks" that had been recently introduced to ''EastEnders''. ''EastEnders'' executive producer
Lorraine Newman
Lorraine Newman (born 1978) is a British scriptwriter, television producer, and the executive producer of the BBC soap opera ''EastEnders'' from 2012 to 2013. Newman, who has worked on ''EastEnders'' for "nearly 20 years", received the role of ...
was "delighted" to have the "stunning" Magowan in the soap, adding, "Sadie will sprinkle a little glamour over Walford, and with her no-nonsense approach to life, she's a great role model to those around her - she knows what she wants and will aim high. Sadie plays as hard as she works, creating friendships and admirers in her wake. As the autumn unfolds, we'll soon realise that there is far more to Sadie than simply meets the eye".
Sadie's introduction and casting was one of several castings of new and returning characters to be reported of the soap in order to promise a "huge summer and autumn" for ''EastEnders''.
Sadie's official
BBC
The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
profile described her as being "successful" at everything that she does and taking no prisoners, adding, "no matter how much life throws at her, she comes out fighting".
Development
Magowan made her first appearance as Sadie in the episode airing on 5 August 2013.
In her introduction storyline, Sadie takes over the beauty salon "Booty" that
Tanya Branning
Tanya Branning (also Cross and Jessop) is a fictional character from the BBC soap opera ''EastEnders'', played by Jo Joyner. She made her first appearance on 27 June 2006. Joyner left the show temporarily on 25 December 2009 for maternity le ...
(
Jo Joyner
Joanne Mary Joyner (born 24 May 1977) is an English actress. She is known for her roles as Tanya Branning in the BBC soap opera ''EastEnders'' and Mandy Carter in the Channel 4 school drama '' Ackley Bridge''. From 2018, she has starred as Lue ...
) decided to sell and she decides to make an "immediate impact" to try to "drum up new business".
Sadie sets up a stall on the market and flirts with the local men, offering them massages, despite
Poppy Meadow (
Rachel Bright) warning that this will alienate the women of Walford.
Sadie gets a lot of attention and
AJ Ahmed (
Phaldut Sharma) misinterprets her flirting and tries to secure a date with her, leading to Sadie rejecting him and admitting that this was a stunt to promote the salon, which impresses
Kirsty Branning (
Kierston Wareing
Kierston Wareing (born Faye Kierston Wareing (legally dropped Faye in 2006) 7 January 1976) is a British actress. Her first film role was the lead in Ken Loach's ''It's a Free World...'', followed by a supporting role in Andrea Arnold's ''Fish T ...
) and
Roxy Mitchell
Roxy Mitchell (also Slater) is a fictional character from the BBC soap opera ''EastEnders'', played by Rita Simons.[Rita Simons
Rita Joanne Simons (born 10 March 1977) is an English actress and singer. After beginning her career as a member of the short-lived girl group Girls@Play, she became best known for portraying the role of Roxy Mitchell in the BBC soap opera ''Ea ...]
).
Sadie's early episodes see her focussed on the salon.
Magowan told ''
Inside Soap
''Inside Soap'' is a weekly soap opera and television listings magazine published in the United Kingdom. The magazine is currently released every Tuesday. It covers storylines featured in British and Australian soap operas that are broadcast in t ...
'' that there would be big revelations about Sadie and that viewers would find out more about Sadie's life.
She called Sadie a "a bit of a mystery" and that there was much more to her than "first meets the eye", adding, "She is an incredibly private person, and doesn't give anything away about her personal life. But there's a lot of stuff to be revealed later on, and that's where the drama will be. She's a very interesting and intriguing character to play, which is so exciting for me".
The actress tried to keep Sadie's secrets secret, believing that it was not difficult to keep storylines secrets if they were big, but added that she had friends who were fans of the soap and joked that she would have to stay away from them or try to be "incredibly vague".
Magowan had never portrayed a long-running character before and found it challenging, but she was looking forward to Sadie's "journey" and called being part of ''EastEnders'' "fantastic".
In October 2013, it was announced that
Isobelle Molloy had been cast as Sadie's daughter
Bella Young, who debuted later that month and then reappeared as Sadie became a more prominent character. Magowan described Molloy as being very talented and "sweet".
The following month, Sadie was revealed to be the wife of
Jake Stone
Jake Stone is the name of:
*Jake Stone (singer)
Bluejuice was an Australian band based in Sydney, active between 2000 and 2014. The group's final line-up consisted of co-lead vocalists Jake Stone and Stavros Yiannoukas, bassist Jamie Cibej, ...
(
Jamie Lomas
James Lomas (born 21 April 1975) is an English actor, known for his soap opera roles as Warren Fox in ''Hollyoaks'' and Jake Stone in ''EastEnders''.
Early life
Jamie Lomas was born on 21 April 1975 in Manchester.
Career
Before joining ''Ho ...
), a character who had been introduced separately at the same time that Sadie was introduced.
Jake and Sadie's connection was not revealed beforehand in order to surprise viewers for the plot "twist", which Magowan thought was an interesting way to introduce both characters as viewers saw them for a long time before the revelation.
The actress had known since joining the soap that the characters were married and teased that there would many secrets within their relationship that would now be revealed.
Magowan found it difficult keeping the connection a secret, revealing, "I know my whole storyline on ''EastEnders'' from beginning to end, but we have brilliant press officers who brief us on what we can and can't say at certain times. It can be confusing because we film so far ahead, but we do our best to keep our secrets!"
The actress described Jake and Sadie as being able to work "really well together" and believed that Sadie gave Jake another chance because she loves him, explaining:
"The good times have been really, really good, but there's quite a dark secret that comes out later on which has caused awful problems between them. It's basically Jake's alcoholism and the problems it has caused. They've really struggled and you'll see points where they're really trying hard to keep their marriage together...Sadie really wants to make her marriage work - she wants the family unit and she wants the full package. As she believes in it, she fights for it. Even though children are incredibly important in a marriage, Sadie isn't a believer in staying together just for a child".

Discussing Jake's affair with
Lauren Branning
Lauren Branning is a fictional character from the BBC soap opera ''EastEnders''. The role was originally played by Madeline Duggan, who first appeared on 3 July 2006. Duggan played the role for four years until her exit on 23 June 2010. Three ...
(
Jacqueline Jossa
Jacqueline Mary Osborne (''née'' Jossa) (born 29 October 1992) is an English actress. She is known for portraying Lauren Branning in the BBC soap opera ''EastEnders''. In 2019, Jossa won the nineteenth series of '' I'm a Celebrity...Get Me Ou ...
), Magowan explained that Sadie does not suspect anything and believed that her reaction would depend on how friendly she becomes with Lauren, although the actress already knew how the storyline would end.
She hinted that Sadie could have a fierce side to her, describing her as "very nice and fair" but also a little like a "tiger mum" that does not take any prisoners, adding, "Sadie won't be taken for a fool, so she wouldn't be making any mistake twice".
However, she also believed that Sadie would not have a catfight due to being too "classy" and doing things in her own way.
Sadie's backstory in her BBC profile revealed that Sadie's business empire collapsed due to household bills and she had to downsize, which led to her purchasing Booty.
It also revealed that Jake and Sadie are hoping for a fresh start by moving into new house in Walford.
Magowan found it exciting that Sadie moved to
Albert Square
Walford is a fictional borough of East London in the BBC soap opera ''EastEnders''. It is the primary setting for the soap. ''EastEnders'' is filmed at Borehamwood in Hertfordshire, towards the north-west of London. Much of the location work i ...
, calling it a big and "iconic moment".
She also enjoyed working with Lomas, calling him "lovely" and a great and "committed" actor that played his role well and that she worked well with.
The actress added that she had made "great friends" on the soap, including
Lindsey Coulson
Lindsey Coulson (born 13 April 1960) is an English actress, known for her portrayal of Carol Jackson on the BBC soap opera ''EastEnders'' (1993–1997; 1999; 2010–2015). For this, she won the 2000 British Soap Award for Best Dramatic Perfo ...
and
Patsy Palmer
Julie Anne Merkell (''née'' Harris; born 26 May 1972), known professionally as Patsy Palmer, is a British actress and DJ. After appearing as Natasha in the children's drama series ''Grange Hill'' (1985–1987), she came to prominence for her p ...
(
Carol Jackson and
Bianca Jackson
Bianca Jackson (also Butcher) is a fictional character from the BBC soap opera ''EastEnders,'' played by Patsy Palmer. The character was introduced by executive producer Leonard Lewis and appeared initially from 1993 to 1999, when Palmer opt ...
respectively) and believed that the soap "some really, really lovely people", adding that it was "a huge cast but I think you get to know people well if you're working closely with them".
The actress called working on the soap different from her previous acting projects, commenting, "It's very fast, so it's not like anything else you'll ever work on, because of the number of episodes you'll be filming in one go".
She called the experience "interesting" and the "most fantastic", adding, "It's a huge machine and I don't know how they keep it running, but they do! There's great directors and actors coming in and out. It's been a really fantastic experience, so I will never forget it".
Shortly after moving to Albert Square, Jake and Sadie have a "bitter" argument as they struggle to move on from their past.
Things become tense when Jake is late meeting Sadie after he secretly saw Lauren, and Sadie is disgusted when she smells alcohol on Jake and threatens to end the relationship and move into the new house alone with Bella, with Jake trying to persuade her not to.
Jake and Sadie continue to "butt heads" over an accident in their past where they ran over and killed a child.
Jake then tries to stay away from Lauren in order to concentrate on his family and put the affair behind him, but Lauren ends up being invited to Sadie's dinner party.
Lauren tries to make Jake uncomfortable and he is cold towards her, which leads to a hurt Lauren looking in Sadie and Jake's bedroom.
Sadie catches Lauren and assumes that she is feeling unhappy because of her alcoholism and offers her to work in her salon during Christmas as she takes pity on her.
Jake is angry that Lauren has accepted the offer but they end up rekindling their affair.
Sadie also becomes unhappy with Jake being a cab driver and gets him a trial shift at the local nightclub and sells his mini cab.
In January 2014, Sadie learns the truth about the affair when she overhears Lauren's father
Max Branning
Max Branning is a fictional character from the BBC soap opera ''EastEnders'', played by Jake Wood. He made his first appearance on 27 June 2006. Wood took a four-month break from the show in 2011 and the character was absent between August and Nov ...
(
Jake Wood
Jake Dylan Wood (born 12 July 1972) is a British actor and podcaster from Westminster, known for his role as Max Branning in the BBC soap opera ''EastEnders''. He has also made guest appearances in series including ''Only Fools and Horses'' a ...
) confronting Jake over it as he believes that Lauren is pregnant.
Sadie is also shocked to find out that Bella found Lauren and Jake in bed together, which leads to Sadie walking out on Jake, causing him to spiral and start drinking again.
This occurred in Sadie's final episode, which aired on 21 January 2014.
Magowan had previously told ''
Digital Spy
Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its initial launch in 1999, Digital Spy has focused on entertainment news related to television pro ...
'' in November 2013 that she had only been brought in for a specific storyline and that she knew the ending of it, which she described as being "very Sadie" and a "really great ending".
Storylines
Sadie arrives as the new owner of beauty salon "Booty" after
Tanya Branning
Tanya Branning (also Cross and Jessop) is a fictional character from the BBC soap opera ''EastEnders'', played by Jo Joyner. She made her first appearance on 27 June 2006. Joyner left the show temporarily on 25 December 2009 for maternity le ...
(
Jo Joyner
Joanne Mary Joyner (born 24 May 1977) is an English actress. She is known for her roles as Tanya Branning in the BBC soap opera ''EastEnders'' and Mandy Carter in the Channel 4 school drama '' Ackley Bridge''. From 2018, she has starred as Lue ...
) sells it. She gives
Ian Beale
Ian Beale is a fictional character from the BBC soap opera ''EastEnders'', played by Adam Woodyatt. He is one of four remaining original characters, the others being his mother, Kathy Beale ( Gillian Taylforth), his long standing best friend an ...
's (
Adam Woodyatt
Adam Brinley Woodyatt (born 28 June 1968) is an English actor. He is known for his role as Ian Beale in the BBC One, BBC soap opera ''EastEnders'', a role he has portrayed since the show's inception in 1985, making him one of the shows longest ...
) food samples to her costumers but refuses to place an order from him, but she then offers him the job after
Denise Fox
Denise Fox (also Wicks and Johnson) is a fictional character from the BBC soap opera ''EastEnders'', played by Diane Parish. She made her first appearance on 11 May 2006 and temporarily left ''EastEnders'' in early 2008 to give birth to her se ...
(
Diane Parish
Diane Carol Richards (born 6 November 1969), known professionally as Diane Parish, is an English actress, who has been portraying the character Denise Fox on the BBC One soap opera ''EastEnders'' since 2006.
A graduate of the Royal Academy of D ...
) confronts her. She re-employs
Lola Pearce (
Danielle Harold) and
Poppy Meadow (
Rachel Bright) and offers a bonus to whoever sells the most on the opening night. She employs
Lauren Branning
Lauren Branning is a fictional character from the BBC soap opera ''EastEnders''. The role was originally played by Madeline Duggan, who first appeared on 3 July 2006. Duggan played the role for four years until her exit on 23 June 2010. Three ...
(
Jacqueline Jossa
Jacqueline Mary Osborne (''née'' Jossa) (born 29 October 1992) is an English actress. She is known for portraying Lauren Branning in the BBC soap opera ''EastEnders''. In 2019, Jossa won the nineteenth series of '' I'm a Celebrity...Get Me Ou ...
) when her father
Max Branning
Max Branning is a fictional character from the BBC soap opera ''EastEnders'', played by Jake Wood. He made his first appearance on 27 June 2006. Wood took a four-month break from the show in 2011 and the character was absent between August and Nov ...
(
Jake Wood
Jake Dylan Wood (born 12 July 1972) is a British actor and podcaster from Westminster, known for his role as Max Branning in the BBC soap opera ''EastEnders''. He has also made guest appearances in series including ''Only Fools and Horses'' a ...
) offers to pay her wages in secret, but she has to let Lauren go when Max is sent to prison. Sadie clashes with
Kim Fox
Kim Fox (also Fox-Hubbard) is a fictional character from the BBC soap opera ''EastEnders'', played by Tameka Empson. She is the half-sister of Denise Fox (Diane Parish), and aunt to Chelsea Fox, Chelsea (Tiana Benjamin/Zaraah Abrahams) and Libby ...
(
Tameka Empson
Tameka Lydia Empson (born 15 April 1977) is an English actress and comedian. She appeared as one of the three protagonists in the hidden-camera comedy sketch show ''3 Non-Blondes''. In 2009, she began portraying the role of Kim Fox in the BBC O ...
) and she leads a group of residents to urge the council to increase their rubbish collections when bin bags start piling up. It is revealed that Sadie is married to
Jake Stone
Jake Stone is the name of:
*Jake Stone (singer)
Bluejuice was an Australian band based in Sydney, active between 2000 and 2014. The group's final line-up consisted of co-lead vocalists Jake Stone and Stavros Yiannoukas, bassist Jamie Cibej, ...
(
Jamie Lomas
James Lomas (born 21 April 1975) is an English actor, known for his soap opera roles as Warren Fox in ''Hollyoaks'' and Jake Stone in ''EastEnders''.
Early life
Jamie Lomas was born on 21 April 1975 in Manchester.
Career
Before joining ''Ho ...
) and they move into their new home in Albert Square with their daughter,
Bella Young (
Isobelle Molloy). Sadie and Jake had separated due to Jake's alcoholism but they decide to give their relationship another try. It is revealed that Jake and Sadie had fatally run over a girl with their car when they were arguing years ago. Jake resumes his affair with Lauren and Sadie leaves him when she finds out, taking Bella with her and closing the salon.
Reception
Following the announcement of Sadie's character, Sarah Deen from ''
Metro
Metro may refer to:
Geography
* Metro City (Indonesia), a city in Indonesia
* A metropolitan area, the populated region including and surrounding an urban center
Public transport
* Rapid transit, a passenger railway in an urban area with high ...
'' speculated from Sadie's character description that she would be in "cahoots or at odds" with other "other headstrong career" female characters, such as
Sharon Watts
Sharon Watts (also Mitchell, Rickman and Beale) is a fictional character from the BBC One soap opera, ''EastEnders'', played by Letitia Dean. Sharon was one of ''EastEnders'' original characters conceptualised by creators Tony Holland and Jul ...
(
Letitia Dean
Letitia Jane Dean (born 14 November 1967) is an English actress. She is best known for her portrayal of Sharon Watts in the BBC soap opera ''EastEnders''. An original cast member from 1985 to 1995, she reprised the role from 2001 to 2006, and ag ...
) or
Janine Butcher
Janine Butcher (also Evans, Malloy and Carter) is a fictional character from the BBC soap opera ''EastEnders'', introduced in 1989. The character is played by Rebecca Michael, Alexia Demetriou and Charlie Brooks respectively. Brooks initially d ...
(
Charlie Brooks
Charlene Emma Brooks (born 3 May 1981) is an English actress, best known for her role of Janine Butcher in the BBC soap opera ''EastEnders''. Brooks has also performed in British television shows ''The Bill'', ''Wired'' and ''Bleak House'', ...
), and believed that there was "no doubt" there would be "more than one of Albert Square's eligible bachelors vying for her attention".
Discussing the character's debut, Daniel Kilkelly from ''
Digital Spy
Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its initial launch in 1999, Digital Spy has focused on entertainment news related to television pro ...
'' called Sadie "no-nonsense" and noted that she caused a "stir" by targeting the local men when trying to promote her salon.
He added that Sadie "certainly" did a "good job of getting attention" and questioned whether she would "prove to be a hit with the local ladies".
Kilkelly later called the reveal of Sadie and Jake being married a "twist" and believed that there could be "fireworks" with Lauren.
Kilkelly also called the dinner party that Sadie hosted "awkward" and believed that her offer of a job towards Lauren was "kind".
A writer from the
BBC
The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
opined that Sadie's most unappealing habit was "Always having an answer for everything".
Lea Dzifa Seeberg from ''
MyLondon
MyLondon is a British news website operated by Reach plc, publishers of the ''Daily Mirror'', covering the wider London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the ...
'' called Sadie a "substantial" character who "many might not remember".
References
{{DEFAULTSORT:Young, Sadie
EastEnders characters
Television characters introduced in 2013
Fictional beauticians
Fictional businesspeople in soap operas
British female characters in soap operas
English female characters in television
Fictional parents or guardians