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Papa Sabritas is a Mexican snacks company. They are best known for manufacturing
chips ''CHiPs'' is an American crime drama television series created by Rick Rosner and originally aired on NBC from September 15, 1977, to May 1, 1983. It follows the lives of two motorcycle officers of the California Highway Patrol (CHP). The seri ...
.


History

Sabritas was founded in 1943 by Pedro Antonio Marcos Noriega as Golosinas y Productos Selectos in
Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley of ...
. It produced and sold potato chips, corn chips and snacks, and relied on a small distribution network which was mostly bicycle-based. The name is a
portmanteau A portmanteau word, or portmanteau (, ) is a blend of wordsFrito-Lay Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-fla ...
and Pepsi-Cola Company merged to form Pepsico, Sabritas was bought out. It started modernizing its processes and expanding its retail channel. In 2000, Sabritas made taco shells that inadvertently contained
Starlink Starlink is a satellite internet constellation operated by SpaceX, providing satellite Internet access coverage to 45 countries. It also aims for global mobile phone service after 2023. SpaceX started launching Starlink satellites in 2019. As ...
, a
genetically modified corn Genetically modified maize (corn) is a genetically modified crop. Specific maize strains have been genetically engineered to express agriculturally-desirable traits, including resistance to pests and to herbicides. Maize strains with both trait ...
that was not approved for human consumption. The contaminated flour was supplied by a
mill Mill may refer to: Science and technology * * Mill (grinding) * Milling (machining) * Millwork * Textile manufacturing, Textile mill * Steel mill, a factory for the manufacture of steel * List of types of mill * Mill, the arithmetic unit of the A ...
in Texas. The shells were made on behalf of
Kraft The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arra ...
, which distributed them in Taco Bell-branded packages to supermarkets; Kraft recalled the taco shells when the Starlink was detected by
Friends of the Earth Friends of the Earth International (FoEI) is an international network of environmental organizations in 73 countries. The organization was founded in 1969 in San Francisco by David Brower, Donald Aitken and Gary Soucie after Brower's split wi ...
.Taco Bell Recalls Shells That Used Bioengineered Corn – Los Angeles Times
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Present day

Sabritas is the brand under which Pepsico brands the
Frito-Lay Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-fla ...
products in Mexico, such as
Cheetos Cheetos (formerly styled as Chee-tos until 1998) is a crunchy corn puff snack brand made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the U.S. The in ...
, Fritos,
Doritos Doritos () is an American brand of flavored tortilla chips produced since 1964 by Frito-Lay, a wholly owned subsidiary of PepsiCo. The original Doritos were not flavored. The first flavor was Toasted Corn, released in 1966, followed by Taco ...
and Ruffles. It is also the namesake for its own line of potato chips. Frito-Lay also sells variations of its products under the Sabritas brand in the United States. Some seasons, every bag of Sabritas contains non-wrapped plastic and Tazos. Tazos are known as POGS in the U.S. It also has several local products such as Crujitos, Poffets, Rancheritos and Sabritones. Sabritas controls around 80% of the Mexican snacks market, while the company's main competitor,
Grupo Bimbo Grupo Bimbo, S.A.B. de C.V. (also known simply as Bimbo) is a Mexican multinational company with a presence in over 33 countries located in the Americas, Europe, Asia, and Africa. It has an annual sales volume of 15 billion dollars and is currentl ...
's Barcel has 12% of it.


Alegro Internacional

In 1982, in the middle of the
Latin American debt crisis The Latin American debt crisis ( es, Crisis de la deuda latinoamericana; pt, Crise da dívida latino-americana) was a financial crisis that originated in the early 1980s (and for some countries starting in the 1970s), often known as ''La Déca ...
it created Sonric's as a way to expand its product line with candies and as a response to lowered demand because of the contraction of economic power. The brand is known because of its mascot, a wizard (known as El Maguito Sonrics) and it is popular among kids. The brand was so successful that it later expanded to other markets that did not fit well in Sonric's' such as dry powder mixes and flavored water, so it was decided to create Alegro Internacional, a new division of Pepsico to fit these.


See also

* List of brand name snack foods


Links

Sabritas homepage
(in Spanish)


References

{{PepsiCo Brand name snack foods Frito-Lay brands PepsiCo subsidiaries Snack food manufacturers of Mexico Food and drink companies based in Mexico City Manufacturing companies based in Mexico City Food and drink companies established in 1943 Mexican companies established in 1943 Brand name potato chips and crisps