History
Sony SAB was launched as SAB TV by Gautam Adhikari and Markand Adhikari under their company Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005 and rebranded it as Sony SAB, with a new focus on general entertainment and eventually turning itself into a youth channel. In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network. However, it was only after September 2011, when the logo changed to 'Sony SAB' officially renewing the channel's name. The high-definition feed of the channel was launched on 5 September 2016. ''Yes Boss'' is one of the longest-running show on the channel. After ''Yes Boss'', '' Taarak Mehta Ka Ooltah Chashmah'' became the longest-running show.Programming
References
Television stations in Mumbai Television channels and stations established in 1999 Hindi-language television stations Sony Pictures Networks India Hindi-language television channels in India Sony Pictures Entertainment Entertainment-related YouTube channels Hindi-language YouTube channels Culver Max Entertainment {{India-tv-stub