SXM is a digital studio and

marketing agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

which has worked with brands including

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...

, CBS,

Comedy Central Comedy Central is an American basic cable channel owned by Paramount Global through its network division's MTV Entertainment Group unit, based in Manhattan. The channel is geared towards young adults aged 18–34 and carries comedy programming ...

IKEA IKEA (; ) is a Dutch multinational conglomerate based in the Netherlands that designs and sells , kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad, IKEA has been t ...

Samsung The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ...

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...

and

Smuckers The J.M. Smucker Company, also known as Smuckers, is an American manufacturer of food and beverage products. Headquartered in Orrville, Ohio, the company was founded in 1897 as a maker of apple butter. J.M. Smucker currently has three major bus ...

. SXM series have been viewed more than 500 million times, and have garnered multiple awards at the BANFF,

NATPE The National Association of Television Program Executives (NATPE) is a professional association of television and emerging media executives. The organization was established in 1963. NATPE implements its mission by providing members with educati ...

and

Webbys The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories include ...

. SXM has been profiled by publications such as ''

Fast Company ''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Web ...

''. Series include ''SOS Island'', ''CTRL'', ''Fact Checkers Unit'', ''

Easy to Assemble Easy to Assemble is a web series created by and starring Illeana Douglas, and sponsored by furniture store IKEA. Douglas plays a fictional version of herself trying to quit acting and work a "real job" at the IKEA store in Burbank, California. ...

'', Matumbo Goldberg,04.05.11 , Atom.com Launches Matumbo Goldberg , Comedy Central Press Release
/ref> ''Kitchen Jam'', ''Diagnosis Stories'' and ''Extreme Retreat''. SXM has offices in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

and

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

Work

Online series

SXM created the online series ''

Easy To Assemble Easy to Assemble is a web series created by and starring Illeana Douglas, and sponsored by furniture store IKEA. Douglas plays a fictional version of herself trying to quit acting and work a "real job" at the IKEA store in Burbank, California. ...

'' in 2008. The series was sponsored and set within IKEA, and starred actors including

Jeff Goldblum Jeffrey Lynn Goldblum (; born October 22, 1952) is an American actor and musician. He has starred in some of the highest-grossing films of his era, such as ''Jurassic Park'' (1993) and '' Independence Day'' (1996), as well as their sequels. ...

Jane Lynch Jane Marie Lynch (born July 14, 1960) is an American actress, comedian and author. She is known for starring as Sue Sylvester in the musical comedy series ''Glee'' (2009–2015), which earned her a Primetime Emmy Award. Lynch also gained recogni ...

Craig Bierko Craig Philip Bierko (born August 18, 1964) is an American actor and singer. Early life Bierko was born in Rye Brook, New York where his mother Pat ran The Harrison Players, a local community theatre. After graduating Blind Brook High School, ...

Robert Patrick Robert Hammond Patrick (born November 5, 1958) is an American actor. Known for portraying villains and honorable authority figures, he is a Saturn Award winner with four other nominations. Patrick dropped out of college when drama class sparked ...

and

Tom Arnold Tom Arnold may refer to: * Tom Arnold (actor) (born 1959), American actor * Tom Arnold (economist) (born 1948), Irish CEO of Concern Worldwide * Tom Arnold (footballer) (1878–?), English footballer * Tom Arnold (literary scholar) (1823–1900), ...

. The series was one of the first brand funded series on YouTube and the earliest example of celebrity participation. Other branded entertainment work included the first network digital series - NBC's ''CTRL'', starring Tony Hale, and the Webby-nominated ''Fact Checkers Unit'', which ushered in the era of the Galaxy Phone line. More recent branded entertainment productions include SXM's ''SOS Island'', a social media survivor show sponsored by Samsung and filmed in the Caribbean. SXM has done much work in the original digital content sphere, creating and producing VEVO's ''The Comment Show'', starring

Jimmy Tatro James Richard Tatro is an American actor, comedian, writer and YouTube personality. He is the creator and star of the YouTube channel ''LifeAccordingToJimmy'', which has more than 3.4 million subscribers and over 713 million video views. Tatro w ...

;

Dailymotion Dailymotion is a French video-sharing technology platform owned by Vivendi. North American launch partners included Vice Media, Bloomberg and Hearst Digital Media. It is among the earliest known platforms to support HD (720p) resolution video. ...

's first half-hour series ''Jump Outs''; ''Armed Response'' with Defy Media; and ''Matumbo Goldberg'', starring Anthony Anderson and

Jenna Elfman Jennifer Mary Elfman (née Butala, born 1971) is an American actress. She is best known for her leading role as Dharma on the ABC sitcom ''Dharma & Greg'' (1997–2002), for which she received the Golden Globe Award for Best Actress – Televisi ...

and produced with

Commercials

SXM created long form celebrity YouTube commercials with the

James Franco James Edward Franco (born April 19, 1978) is an American actor and filmmaker. For his role in '' 127 Hours'' (2010), he was nominated for an Academy Award for Best Actor. Franco is known for his roles in films, such as Sam Raimi's ''Spider-Ma ...

/Samsung spots for the

Galaxy Tab The Samsung Galaxy Tab is a line of Android-based and Windows-based tablet computers produced by Samsung Electronics. The first model in the series, the 7-inch Samsung Galaxy Tab, was presented to the public on 2 September 2010 at the IFA in B ...

and camera.

Television

In 2011 SXM moved into television with the production of ''Matumbo Goldberg'' for Comedy Central. ''Fact Checkers Unit'' was broadcast on SYFY worldwide and ''SOS Island'' episodes on Xbox.

References

External links

* *{{YouTube, user = SXMEntertainment, SXM Entertainment Marketing companies established in 2008 Film distributors of the United States Film production companies of the United States Television production companies of the United States Companies based in New York City 2008 establishments in New York City