SUP (Russian: ''СУП'', which means 'soup') is an international

online media In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic ...

company, founded in Moscow in mid-2006 by

Andrew Paulson Andrew Meredith Paulson (November 13, 1958 – July 18, 2017) was an American entrepreneur. Born in Champaign, Illinois, he was the son of noted American professor Ronald Paulson. During his early years he worked with oncology and neurophysiolog ...

and

Alexander Mamut Alexander Leonidovich Mamut (; born 29 January 1960) is a Russian-Israeli billionaire, oligarch, lawyer, banker and investor. Until 2020, he was a co-owner of Rambler Group. In June 2022, ''Forbes'' estimated Mamut's net worth at $2 billion. ...

. Its ownership is split between Mamut, Kommersant Publishing House and management. SUP's first major announcement was a licensing agreement with

Six Apart Six Apart Ltd., sometimes abbreviated 6A, is a software company known for creating the Movable Type blogware, TypePad blog hosting service, and Vox (the blogging platform). The company also is the former owner of LiveJournal. Six Apart is ...

that gave SUP rights to use the

LiveJournal LiveJournal (), stylised as LiVEJOURNAL, is a Russian-owned social networking service where users can keep a blog, journal, or diary. American programmer Brad Fitzpatrick started LiveJournal on April 15, 1999, as a way of keeping his high school ...

brand, as well as operate portions of the LiveJournal service for LiveJournal's Russian users. SUP subsequently purchased LiveJournal outright from its previous owners, Six Apart. Since its launch SUP has grown through acquisition and organically. In June 2008

Kommersant (, , ''The Businessman'' or Commerce Man, often shortened to Ъ) is a nationally distributed daily newspaper published in Russia mostly devoted to politics and business. The TNS Media and NRS Russia certified July 2013 circulation of the daily ...

, a leading Russian media company, acquired a significant minority stake in the business. SUP is split into two business divisions, one is SUP Media, which includes Gazeta.ru (a popular online news site); Championat.com (an online sports site); and LiveJournal.com (a widely used blogging platform). The other business line is SUP Advertising, which includes +SOL (an online sales house which sells SUP's inventory, Russian media sites and foreign media sites including Yahoo, the BBC, Last.fm and a number of newspaper sites) and Victory SA, a

digital marketing Digital marketing is the component of marketing that uses the Internet and online-based Information technology, digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and service ...

agency. In 2013, SUP was merged with Rambler.

References

External links

SEO Agentur 2024
SUP corporate

SUP media
LiveJournal.comChampionat.comGazeta.ruQuto.ruRedigo.ru
SUP advertising
+SOL Victory
Mass media companies established in 2006 Companies based in Moscow Livejournal Mass media companies of Russia Internet in Russia Mass media companies disestablished in 2013 {{Russia-company-stub