Subtv is a linear

interactive Across the many fields concerned with interactivity, including information science, computer science, human-computer interaction, communication, and industrial design, there is little agreement over the meaning of the term "interactivity", but mo ...

music TV channel available to watch online, on mobile devices, as well as on plasma screens in

students' union A students' union or student union, is a student organization present in many colleges, universities, and high schools. In higher education, the students' union is often accorded its own building on the campus, dedicated to social, organizat ...

s and

universities A university () is an educational institution, institution of tertiary education and research which awards academic degrees in several Discipline (academia), academic disciplines. ''University'' is derived from the Latin phrase , which roughly ...

within the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

. Subtv owns its own cable network where it broadcasts to 96 British universities on plasma screens. As well as broadcasting standardised programming consisting solely of

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

s, music programming and

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

, the channel also airs a mix of student-made content, messages and announcements specific to the unions, and interactive content.

History

The Subtv channel began broadcasting in 2003 within student union venues up and down the country via its own cable television network. Subtv has a cable television network of 700 42' plasma screens that reach over 1.76 million 18-24 year olds, at 96 Universities within the UK. On 12 May 2014 Subtv launched its new on-line stream of its current Music Television Channel. The channel itself is a copy of the feed that is broadcast within the University network, with the exception that it ignores any music videos that do not comply with

OFCOM The Office of Communications, commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, internet, telecommunications and mail, postal industries of the United Kingdom. Ofcom has wide-rang ...

regulations. Subtv now offer cross-platform advertising and promotional campaigns.

jvtv Ltd

jvtv Holdings Limited is a

holding company A holding company is a company whose primary business is holding a controlling interest in the Security (finance), securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own Share ...

concentrating on the student market and the parent of bot SUBtv and Dot Mobile, a

mobile virtual network operator A mobile virtual network operator (MVNO) is a wireless communications services provider that does not own the wireless network infrastructure over which it provides services to its customers. An MVNO enters into a business agreement with a mobil ...

aimed at students. ''Dot Mobile'' entered into administration on 18 March 2008.

Programmes

Subtv launched a range of music programmes on 19 September 2011, signalling a move away from the standard "jukebox" mix of music that had been the channels stable diet for the previous 3 years. A website was launched at for its online presence for the Channel. ''Current'' * Subtv Chart Show - The UK weekly chart * New Music Hour - New music video show * Top 40 Mix - music videos * British University Karting Championships - news from the current BUKC season * Subtv Live - Live music performances, and interviews from bands or artists, presented by Tom McKeown & Ivan Berry * Student Radio Chart - The weekly chart from the Student Radio Association * Top 20 of.... - The Top 20 tracks of any previous year. * The Best Of Subtv 2014 - The Top tracks selected by viewers. * Subtv Music News - presented by Goubran Bahou * US*A List Chart ''Seasonal'' * Top Spooky Tracks - Halloween themed music videos * Christmas Hits - Christmas themed music videos * Summer Classics - summer themed music videos * The Best Of Subtv 20xx ''In Production'' * Subtv Music News - news from the world of music, presented by Goubran Bahou * Subtv Live - Live music performances, and interviews from bands or artists, presented by Tom McKeown, and Ivan Berry ''On Hiatus'' * Live Nation Presents - Live Connection - Up coming bands live music performance * BUKC - racing coverage from the British Universities Karting Championship.

Presenters

Current * Ivan Berry (2013 - ) * Sarah Lamptey (2014 - ) * Tom McKeown (2012 - ) * Goubran Bahou (2012 - ) Former * Emily Benammar (2012)

SubDC

In 2009 Subtv network in a minor way expanded with the introduction of the new and advanced Subtv Info

digital signage Digital signage is a segment of electronic signage that uses Electronic visual display, digital display technologies to present multimedia content in both public and private environments. Content may include video, images, text, or interactive me ...

network. Aimed specifically for University coverage, within high foot-fall areas of University buildings, departments, libraries, canteens, gyms and lecture theatres. This venture failed.

Cable network broadcast technology

Content is stored locally on a network of servers installed at each installation. A Touch Screen accessible at each location allows for interaction with the application. Features include creating playlists of content from the catalogue, digital signage mode, DJ visuals and Sports Mode. Sports mode allow for the system to broadcast traditional TV via a

TV tuner card A TV tuner card is a kind of television tuner that allows television signals to be received by a computer. Most TV tuners also function as video capture cards, allowing them to record television programs onto a hard disk much like the digital ...

. A distinct feature of the system is the two channel format, where 1 channel is used to display entertainment content and the other channel displays digital signage. Stakeholders in Subtv's estate are encouraged to upload content to the screens installed in their environment, via a small website dedicated to content upload. In 2010 Subtv launched 'TouchScreen' an

iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...

application, allowing consumers to select tracks and make dedications from their iPhone.

References

{{reflist

External links

SUBTV
Student culture in the United Kingdom Student television Student television stations in the United Kingdom Music video networks in the United Kingdom Television channels and stations established in 2003 Mass media companies established in 2003 Mobile virtual network operators