Star Vijay is an Indian

Tamil language Tamil (, , , also written as ''Tamizhil'' according to linguistic pronunciation) is a Dravidian language natively spoken by the Tamil people of South Asia. It is one of the longest-surviving classical languages in the world,. "Tamil is one of ...

general entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but it is more likely to be one of the activities or events that have developed over thousands ...

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...

channel owned by

JioStar Disney Star (also known as JioStar), registered as JioStar India Private Limited, is an Indian media conglomerate joint venture owned with a share of 16.34% by Reliance Industries, 46.82% by Viacom18 and 36.84% by Disney India. On 14 Nove ...

, a joint venture between

Viacom18 Viacom18 Media Private Limited is an independent Indian media conglomerate, part of JioStar. It is owned by Reliance Industries and Bodhi Tree Systems. The Organisation had various channels and content production studios in India. Following ...

and

Disney India The Walt Disney Company India, also known as Disney India, is the Indian subsidiary of The Walt Disney Company, headquartered in Mumbai, Maharashtra. In March 2019, The Walt Disney Company India became India's biggest television broadcaster af ...

. The channel telecasts programmes such as serials, reality shows & Tamil films.

History

The channel was first launched by N. P. V. Ramasamy Udayar on 24 November 1994, as Golden Eagle Communication (GEC). That same year it applied for the line-up of Singapore Cable Vision becoming the first Tamil channel on offer. United Breweries Group acquired the channel in 1995 and renamed it as Vijay TV. The UTV Group bought the controlling interest from United Breweries Group in 1999 for million. In 2001,

Star India Disney Star (also known as JioStar), registered as JioStar India Private Limited, is an Indian media conglomerate joint venture owned with a share of 16.34% by Reliance Industries, 46.82% by Viacom18 and 36.84% by Disney India. On 14 Nove ...

took over the channel and rebranded it as ''Star Vijay.'' Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent. In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India for ₹31 crores. This channel, along with

Star One Star One was an Indian pay television channel based in Mumbai and owned by Star TV, with worldwide distribution handled by Fox International Channels. Launched on 1 November 2004, Star One was launched in the UK on Sky in November 2006. Sta ...

, was launched in

Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...

in 2007. The high-definition feed, Star Vijay HD, was launched on 29 May 2016. On 25 August 2016, its sibling channel Star Vijay Super was launched, which airs non-stop films and legacy television shows and later got revamped into a full movie channel with a tagline "Dhool Cinema Dhinam Dhinam". On 4 October 2020, it launched a music channel named Star Vijay Music.

Programming

Sister channels

Star Vijay Super

''Star Vijay Super'' is an Indian Tamil language movie pay television channel operated by

Star Vijay Takkar

''Star Vijay Takkar'' is an Indian Tamil

youth Youth is the time of life when one is young. The word, youth, can also mean the time between childhood and adulthood (Maturity (psychological), maturity), but it can also refer to one's peak, in terms of health or the period of life known as bei ...

oriented entertainment pay television channel operated by

. that was launched on 10 October 2022 replacing former channel ''Star Vijay Music''.

Vijay TV International

''Vijay TV'' is an International Versions for Star Vijay, pay television channel operated by

. that was launched on 2002, Previously as ''Star Vijay International'' for Outside of Indian Tamils diasporas in Middle East (Saudi Arabia, United Arab Emirates), South Africa, Europe, United Kingdom, North America (USA and Canada), Australia, New Zealand, Sri Lanka, Singapore and Malaysia, On 22 January 2021, The channel are rebranding and based by Utsav Network for Yellow Colours to Vijay TV.

Reception

When

took over the channel from UTV Communications, the channel's revenue, shares and advertising rates increased. A revamp in 2017 brought with it a new logo and launched ''Bigg Boss Tamil Season 1'', after which the audience share of the channel—which had been 10%-15%—increased by 10%, being the second most-watched Tamil television channel. In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time while being the second most watched Tamil GEC overall after Sun TV. In week 50, it garnered its highest viewership ratings of 7,14,002 AMAs (

average minute audience Average minute audience (AMA) is a type of measurement that directly reflects the television audience size. It is calculated by averaging the number of viewers for each minute of programming throughout the event. It is commonly used by broadca ...

(in hundreds)) being the fifth most watched Indian television channel.

References

External links

* {{Tamil language television channels Tamil-language television channels Television channels and stations established in 1994 Television stations in Chennai Disney Star