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''SR3MM'' is the third studio album by American hip hop duo
Rae Sremmurd Rae Sremmurd ( ; "Drummers Ear" spelled backwards) is an American hip hop duo originating from Tupelo, Mississippi, formed by two brothers, Slim Jxmmi and Swae Lee. In 2013, they signed a record deal with Mike Will Made It's EarDrummers impr ...
. It was released on May 4, 2018, by Ear Drummer Records and
Interscope Records Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Mu ...
. The triple album also includes the debut solo studio albums by each of the duo, ''Swaecation'' by
Swae Lee Khalif Malik Ibn Shaman Brown (born June 7, 1993), known professionally as Swae Lee, is an American singer and rapper. Known for his wide vocal range and genre-bending, Swae Lee is one half of the hip hop duo Rae Sremmurd with his brother Slim ...
and ''Jxmtro'' by Slim Jxmmi. The album features
guest appearance In show business, a guest appearance is the participation of an outsider performer (such as a musician or actor) in an event such as a music record or concert, show, etc., when the performer does not belong to the regular band, cast, or other ...
s by
Juicy J Jordan Michael Houston III (born April 5, 1975), known professionally as Juicy J, is an American rapper and record producer. Originally from Memphis, Tennessee, he is a founding member of the Southern hip hop group Three 6 Mafia, established ...
, Travis Scott,
Future The future is the time after the past and present. Its arrival is considered inevitable due to the existence of time and the laws of physics. Due to the apparent nature of reality and the unavoidability of the future, everything that currentl ...
,
Pharrell Pharrell Lanscilo Williams (; born April 5, 1973) is an American record producer, rapper, singer, and songwriter. Alongside close colleague Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom he ...
,
Young Thug Jeffery Lamar Williams (born August 16, 1991), known professionally as Young Thug, is an American rapper, singer, and songwriter. He is considered to be an influential figure of his generation, with his music impacting the modern sound of hip ...
,
The Weeknd Abel Makkonen Tesfaye (born February 16, 1990), known professionally as the Weeknd, is a Canadian singer, songwriter, record producer, and actor. Known for his sonic versatility and dark lyricism, his music explores escapism, Romance (love), ...
and
Zoë Kravitz Zoë Isabella Kravitz (born December 1, 1988) is an American actress, singer, and model. She made her acting debut in the romantic comedy film '' No Reservations'' (2007). Her breakthrough came with portraying Angel Salvadore in the superhero fi ...
, among others. ''SR3MM'' was supported by eight singles: " Perplexing Pegasus", " T'd Up", "
Powerglide The Powerglide is a two-speed automatic transmission designed by General Motors. It was available primarily on Chevrolet from January 1950 through 1973, although some Pontiac models also used this automatic transmission after the fire at the ...
" and "
Close Close may refer to: Music * ''Close'' (Kim Wilde album), 1988 * ''Close'' (Marvin Sapp album), 2017 * ''Close'' (Sean Bonniwell album), 1969 * "Close" (Sub Focus song), 2014 * "Close" (Nick Jonas song), 2016 * "Close" (Rae Sremmurd song), 201 ...
" for ''SR3MM''; "Hurt to Look" and " Guatemala" for ''Swaecation''; and "Brxnks Truck" and "Chanel" for ''Jxmtro''. The album received generally positive reviews from critics and debuted at number six on the US ''Billboard'' 200, with 57,000
album-equivalent unit The album-equivalent unit, or album equivalent, is a measurement unit in music industry to define the consumption of music that equals the purchase of one album copy. This consumption includes streaming and song downloads in addition to tradit ...
s in its first week.


Background

In early 2018, Rae Sremmurd and Mike Will Made It announced that
Swae Lee Khalif Malik Ibn Shaman Brown (born June 7, 1993), known professionally as Swae Lee, is an American singer and rapper. Known for his wide vocal range and genre-bending, Swae Lee is one half of the hip hop duo Rae Sremmurd with his brother Slim ...
and Slim Jxmmi would release their solo albums—''Swaecation'' and ''Jxmtroduction''—in the same package with an album by the duo, as a triple album package called ''SR3MM''.


Promotion

The lead singles from the albums ''SR3MM'', ''Swaecation'' and ''Jxmtro'', " Perplexing Pegasus", "Hurt to Look" and "Brxnks Truck" was released on August 4, 2017, while the latter two were released on March 1, 2018, simultaneously. The production for "Perplexing Pegasus" was handled by the duo's frequent collaborators Mike Will Made It, J-Bo, as well as Kent Lucciano, while "Hurt to Look", was handled by Bizness Boi, FWDSLXSH and EY, and "Brxnks Truck" was handled by Mike Will Made It and J-Bo. The Tomás Whitmore-directed music video was released on November 17, 2017. "Perplexing Pegasus" performed moderately on charts, peaking at number 84 on the US ''Billboard'' Hot 100. The song was used in 15 second television commercials advertising each of the 12
National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ma ...
(NFL) teams then competing in the 2017–18 playoffs. The second singles from the albums ''SR3MM'', ''Swaecation'' and ''Jxmtro'', " T'd Up", " Guatemala" and "Chanel" featuring Swae Lee and
Pharrell Pharrell Lanscilo Williams (; born April 5, 1973) is an American record producer, rapper, singer, and songwriter. Alongside close colleague Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom he ...
, was released on February 5, 2018, April 11, 2018 and April 5, 2018, respectively. The production for "T'd Up" was handled by
Metro Boomin Leland Tyler Wayne (born September 16, 1993), professionally known as Metro Boomin, is an American record producer, record executive, beatmaker, and DJ. He is known for his dark production style and its influence on modern hip hop and trap. ...
, Chopsquad DJ and Swae Lee, while the production for "Guatemala", was handled by Mally Mall, TuneDaRula and Karl Rubin, and "Chanel" by Mike Will Made It and
30 Roc Samuel Gloade, professionally known as 30 Roc, is an American record producer and songwriter. He is best known for production with notable artists, including Lil Yachty, Migos, Plies, Cardi B, Rich Homie Quan, Kanye West, and Kendrick Lamar ...
. "Guatemala" also performed moderately as "Perplexing Pegasus", peaking at number 84 on the ''Billboard'' Hot 100. The third single from the album ''SR3MM'', "Powerglide" featuring
Juicy J Jordan Michael Houston III (born April 5, 1975), known professionally as Juicy J, is an American rapper and record producer. Originally from Memphis, Tennessee, he is a founding member of the Southern hip hop group Three 6 Mafia, established ...
, was released on March 1, 2018. The production was handled by Mally Mall, Jean Hovart and Mike Will Made It. The Andy Hines-directed music video was released on March 13, 2018. The song peaked at number 34 on the ''Billboard'' Hot 100. The fourth single from the album ''SR3MM'', "
Close Close may refer to: Music * ''Close'' (Kim Wilde album), 1988 * ''Close'' (Marvin Sapp album), 2017 * ''Close'' (Sean Bonniwell album), 1969 * "Close" (Sub Focus song), 2014 * "Close" (Nick Jonas song), 2016 * "Close" (Rae Sremmurd song), 201 ...
" featuring Travis Scott, was released on April 18, 2018. The production was handled by 30 Roc and Mike Will Made It. The song peaked at number 98 on the ''Billboard'' Hot 100.


Critical reception

Publications varied in reviewing the albums as a collective album or individually. The triple-disc album was met with generally positive reviews. At
Metacritic Metacritic is a website that aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created by Jason Dietz, Marc ...
, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received an
average In ordinary language, an average is a single number taken as representative of a list of numbers, usually the sum of the numbers divided by how many numbers are in the list (the arithmetic mean). For example, the average of the numbers 2, 3, 4, 7, ...
score of 76, based on 10 reviews. Aggregator
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gave it 6.9 out of 10, based on their assessment of the critical consensus. Neil Yeung of
AllMusic AllMusic (previously known as All-Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the dat ...
concluded that "Taken as a whole – ''SR3MM'' is nearly two hours long – the album is a serious time investment. However, broken up into three parts as intended, it provides a trio of easily digestible bites that gives Swae Lee and Slim Jxmmi freedom to indulge their own artistry while maintaining their bond as a duo". Alexis Petridis of ''
The Guardian ''The Guardian'' is a British daily newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide ...
'' concluded that ''SR3MM'' is "a decent triple album, but it would have been better yet boiled down to an eclectic single album" as "the grandness of the presentation slightly oversells the contents. Neither of the albums are as epic a statement as the concept suggests, and the best tracks from each could happily live side by side on a single album". Sheldon Pearce of ''
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'' summarized: "The triple album from Slim Jxmmi and Swae Lee is their clearest personal statement yet." Meaghan Garvey of ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its co ...
'' wrote that "The hip hop duo's 27-track opus takes the electric chemistry that made them stars into rich new territory", adding that "their music has grown lusher, their cadences more complex, making the leap to ''SR3MM'' less of a stretch that it might seem". Clayton Purdom of ''
The A.V. Club ''The A.V. Club'' is an American online newspaper and entertainment website featuring reviews, interviews, and other articles that examine films, music, television, books, games, and other elements of pop-culture media. ''The A.V. Club'' was cr ...
'' believed that ''SR3MM'' "delivers quantity and quality by zeroing in on its creators' charisma, clarifying the appeal that's been there the whole time. In the strange pantheon of triple LPs, there's nothing else like it". Online publication '' Highsnobiety'' stated: "The collective album, overall, is more innovative, more daring, and flat-out riskier than its predecessors", adding that "the three albums contain fresh, carefully curated music." In a mixed review, Wren Graves of ''
Consequence Consequence may refer to: * Logical consequence, also known as a ''consequence relation'', or ''entailment'' * In operant conditioning, a result of some behavior * Consequentialism, a theory in philosophy in which the morality of an act is determ ...
'' wrote that "There's the idea — the idea — that combined solo albums can add up to more than the sum of their parts. But musically, ''
Speakerboxxx ''Speakerboxxx/The Love Below'' is the fifth studio album by American hip hop duo Outkast. It was released on September 23, 2003, by Arista Records. Issued as a double album, its length of over two hours is spread across solo albums from both o ...
'' comes from another planet than ''
The Love Below ''Speakerboxxx/The Love Below'' is the fifth studio album by American hip hop duo Outkast. It was released on September 23, 2003, by Arista Records. Issued as a double album, its length of over two hours is spread across solo albums from both o ...
''. On ''SR3MM'', Discs One, Two, and Three are all hanging out on the same street corner. There are plenty of interesting moments. But it would have been nice to go on a journey". Similarly, Tom Breihan of ''
Stereogum ''Stereogum'' is a daily Internet publication that focuses on music news, reviews, interviews, and commentary. The site was created in January 2002 by Scott Lapatine. ''Stereogum'' was one of the first MP3 blogs and has received several awa ...
'' concluded that ''SR3MM'' "stands as a misguided experiment, a too-long indulgence from a group that thrives on concision and immediacy". Jordan Sargent of ''
Spin Spin or spinning most often refers to: * Spinning (textiles), the creation of yarn or thread by twisting fibers together, traditionally by hand spinning * Spin, the rotation of an object around a central axis * Spin (propaganda), an intentionally b ...
'' believed that ''SR3MM'' "sports some of the duo's best ever songs", adding the thought that "it feels hypnotic and bewitching, the conjuring of a spell". Sheldon Pearce of ''Pitchfork'' stated that ''SR3MM'' "is the strongest of the three albums, further proving that the pair work best as a unit".


''Swaecation''

Online publication ''Highsnobiety'' complimented Swae Lee's vocals and production, stating "the album's more melodic beats are where Swae's latest manifestation is heard clearest" and adding that ''Swaecation'' is "a tender passion project that allows one of hip hop's most melodically gifted stars to explore outside the familiar template that has brought him success thus far. Simply put, Swae Lee has delivered his most earnest and wholesomely candid work to date".


''Jxmtro''

Comparing ''Jxmtro'' to ''Swaecation'', Sheldon Pearce of ''Pitchfork'' wrote that "While Swae's blend of
pop Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * ''Pop'' (G ...
, R&B, and
dancehall Dancehall is a genre of Jamaican popular music that originated in the late 1970s. Initially, dancehall was a more sparse version of reggae than the roots style, which had dominated much of the 1970s.Barrow, Steve & Dalton, Peter (2004) "The Ro ...
is more daring, Jxmmi's ''Jxmtro'' is more consistent and reveals more of himself as an artist and person. As the more introverted (and less celebrated) of the two brothers, Jxmmi uses his opportunity to rap with fluidity, putting his ideas first for a change, rapping about growing up, outgrowing friends, and prioritizing". Calum Slingerland of ''
Exclaim! ''Exclaim!'' is a Canadian music and entertainment publisher based in Toronto, which features in-depth coverage of new music across all genres with a special focus on Canadian and emerging artists. The monthly Exclaim! print magazine publishes 7 ...
'' considered ''Jxmtro'' as "a less adventurous outing, but Jxmmi shows marked improvement in his own technique".


Year-end lists


Commercial performance

''SR3MM'' debuted at number six on the US ''Billboard'' 200, with 57,000
album-equivalent unit The album-equivalent unit, or album equivalent, is a measurement unit in music industry to define the consumption of music that equals the purchase of one album copy. This consumption includes streaming and song downloads in addition to tradit ...
s in its first week. On October 26, 2018, the album was certified
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by the
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(RIAA) for combined sales and streams in excess of 500,000 units in the United States.


Track listing

Notes * signifies an uncredited co-producer * "Buckets" was originally titled "Buckets (Balling)" Sample credits * "Powerglide" contains samples from "
Side 2 Side "Side 2 Side" is a song by Three 6 Mafia, which was released as the third official single from the album ''Most Known Unknown''. A music video was released for the song using a remix, and includes appearances by Project Pat and Bow Wow in addi ...
", performed by
Three 6 Mafia Three 6 Mafia is an American hip hop group from Memphis, Tennessee, formed in 1991. Emerging as a horror-themed underground hip hop group, they would eventually go on to enjoy mainstream success. The group's 1995 debut album ''Mystic Stylez'' ...
.


Personnel

Credits adapted from Tidal.


''SR3MM''

Technical * Steve Hybicki – mixing (tracks 1, 8) * Jaycen Joshua – mixing (tracks 2, 3, 5–7, 9) * Randy Lanphear – mixing (tracks 4) * Mike Will Made It – mixing (track 7)


''Swaecation''

Technical * Jaycen Joshua – mixing (tracks 1, 2, 4, 6–9) * Steve Hybicki – mixing (track 3) * Mike Will Made It – mixing (track 7) * Randy Lanphear – mixing (track 5)


''Jxmtro''

Technical * Mike Will Made It – mixing (track 1) * Steve Hybicki – mixing (tracks 1–3, 5, 6, 8, 9) * Randy Lanphear – mixing (track 7)


Charts


Weekly charts


Year-end charts


Certifications


References

{{Authority control 2018 albums Rae Sremmurd albums Albums produced by Mike Will Made It Sequel albums Albums produced by TM88 Albums produced by Metro Boomin Interscope Records albums