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SM Institute (; SMI) is an international art educational institution located in
Jung District Jung District (), meaning "Central District", is the name of a ''gu'' (district) in several South Korean cities: *Jung District, Busan *Jung District, Daegu *Jung District, Daejeon *Jung District, Incheon *Jung District, Seoul *Jung District, Ulsan ...
,
Seoul Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...
. Through the memorandum of understanding signed by
SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency established in 1995 by Lee Soo-man. It is one of South Korea's largest entertainment companies and has been responsible for fostering and popularizing the car ...
and Jongro Haneul Education, it was founded in 2021. The institution provides academic programs focused on fostering talents based on
K-pop K-pop (; an abbreviation of "Korean popular music") is a form of popular music originating in South Korea. It emerged in the 1990s as a form of youth subculture, with Korean musicians taking influence from Western Electronic dance music, danc ...
and K-culture.


History

SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency established in 1995 by Lee Soo-man. It is one of South Korea's largest entertainment companies and has been responsible for fostering and popularizing the car ...
and Jongro Haneul Education have developed a culture technology (CT) education program focused on SM's celebrity discovery and cultural content production expertise over the past three years since the signing of a memorandum of understanding (MOU) between the two companies in 2016. On September 9, 2020, SM and Jongro announced that they had established SM Institute, an international art education institution. SMI began accepting applications in late 2020 for the initial class, which started in March 2021, and prepared for its global expansion at the beginning of 2021, with its second establishment in Los Angeles and succeeded across major cities in Asia. SME then announced its partnership with Advantages Digital Learning Solutions (ADLS) with Choi Jin-young, SMI president, grasping the prospect of online learning through the affiliation so that students won't have to give up their education to become global stars and have a broad scope of probable pathways for their talents. On December 30,
SK Telecom SK Telecom Co., Ltd., abbreviated as SKT ( or ) is a South Korean wireless telecommunications operator and former film distributor and is part of the SK Group, one of the country's largest chaebols. It leads the local market with 50.5 perce ...
CS T1, an e-sports company, announced that it had signed a business agreement with SMI to foster global e-sports talent.


Campus and academics

SMI will be built on the site of the Dongrang Arts Center, formerly
Seoul Institute of the Arts Seoul Institute of the Arts () is an arts university in Ansan, Gyeonggi Province, South Korea. The Namsan campus in Seoul is used for presentation of arts productions and convergence with industry. The Ansan Campus opened in 2001 and is used for ...
, located in
Namsan Namsan () is a peak in Jung District, Seoul, South Korea. It was also known as Mongmyeoksan () in the past. It offers some hiking, picnic areas and views of downtown Seoul's skyline. The N Seoul Tower is located at the summit of Namsan. The ...
, Jung District, Seoul. SM and Jongro have been able to formulate Korean and foreign language education programs required for international celebrities. The companies have also laid a foundation for developing educational programs from "outstanding" domestic and foreign educational institutions and companies on securing a place to educate specialized curriculums. SMI provided academic programs to foster talent based on prevalent global cultures such as
K-pop K-pop (; an abbreviation of "Korean popular music") is a form of popular music originating in South Korea. It emerged in the 1990s as a form of youth subculture, with Korean musicians taking influence from Western Electronic dance music, danc ...
and K-culture and language instruction such as Korean, English, Chinese, and Japanese for domestic and international students. ESteem also participates in the establishment and operation of SMI, specializing in models, entertainers, influencer management and fashion, beauty, lifestyle content, and actor academies. In addition to the offline education curriculum, SMI provides services even in the untact era by incorporating adaptive learning technologies and content using advanced educational technology such as
artificial intelligence Artificial intelligence (AI) is the capability of computer, computational systems to perform tasks typically associated with human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making. It is a field of re ...
(AI) and plans to export Korea's ed-tech solutions and content overseas. Through the projects integrated with the curriculum, students are expected to acquire real-world and valuable experiences. As a famous cultural artist demands to give up studies, Cho Jin-young noted that SMI provides customized learning scope and program that actively utilizes online learning to help students fulfill their goals.


References


External links

* (Archived)
Admissions website
{{coord missing, South Korea SM Entertainment Educational institutions established in 2021 International schools in Seoul Art schools in South Korea Distance education institutions based in South Korea