SINOIAN is an Armenian fashion brand established in Germany in 2013. It is the first and only brand of its kind focussing on creating high-end

ready-to-wear Ready-to-wear (RTW)also called ''prêt-à-porter'', or off-the-rack or off-the-peg in casual useis the term for garments sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a partic ...

fashion based on

Armenia Armenia, officially the Republic of Armenia, is a landlocked country in the Armenian Highlands of West Asia. It is a part of the Caucasus region and is bordered by Turkey to the west, Georgia (country), Georgia to the north and Azerbaijan to ...

n design elements.Wuppertaler Mode punktet in Wien

Westdeutsche Zeitung The ''Westdeutsche Zeitung'' (''WZ'') () is one of the largest regional newspapers in North Rhine-Westphalia, Germany. Its headquarters is in Wuppertal with additional offices in Düsseldorf and Krefeld Krefeld ( , ; ), also spelled Crefeld ...

. June 7, 2015. Retrieved December 14, 2015. Notable celebrities who have worn SINOIAN clothing in public or got to know the brand include

Charles Aznavour Charles Aznavour ( ; ; ; born Shahnur Vaghinak Aznavourian; 22 May 1924 – 1 October 2018) was a Armenians in France, French singer and songwriter of Armenian descent. Aznavour was known for his distinctive vibrato tenor voice: clear and ringi ...

Ontronik Khachaturian Antranik Khachaturian (born May 4, 1975) also known as Andy Khachaturian or artistically as Ontronik (stylized as OnTroniK), is an American musician, producer and DJ. He is known for being the original drummer (1994–1997) of the metal band S ...

Genealogy Genealogy () is the study of families, family history, and the tracing of their lineages. Genealogists use oral interviews, historical records, genetic analysis, and other records to obtain information about a family and to demonstrate kin ...

, Vahe Tilbian, Armenchik, Lilit Hovhannisyan and Vahe Berberian. SINOIAN has created and established the abbreviation "YRVN" for Armenia's capital

Yerevan Yerevan ( , , ; ; sometimes spelled Erevan) is the capital and largest city of Armenia, as well as one of the world's List of oldest continuously inhabited cities, oldest continuously inhabited cities. Situated along the Hrazdan River, Yerev ...

through its fashion pieces.Ermeni kültürünün modayla buluşma noktası: SINOIAN

Agos ''Agos'' (in Armenian: Ակօս, " furrow") is a bilingual weekly newspaper published in Istanbul, Turkey, established on 25 February 1996 by Hrant Dink, Luiz Bakar, Harutyun Şeşetyan, and Anna Turay. ''Agos'' has both Armenian and Turki ...

. January 9, 2015. Retrieved December 9, 2015

History

The brand was founded by Armenian designer Emin Bolbolian who was born in

Wuppertal Wuppertal (; ) is a city in North Rhine-Westphalia, in western Germany, with a population of 355,000. Wuppertal is the seventh-largest city in North Rhine-Westphalia and List of cities in Germany by population, 17th-largest in Germany. It ...

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

. Bolbolian graduated from the renowned

Folkwang University of the Arts The Folkwang University of the Arts is a university for music, theater, dance, design, and academic studies, located in four German cities of North Rhine-Westphalia. Since 1927, its traditional main location has been in the former Werden Abbey in ...

and came up with the idea of a modern Armenian themed ready-to-wear fashion brand in early 2012. SINOIAN designs visually combine traditional

cultural Culture ( ) is a concept that encompasses the social behavior, institutions, and Social norm, norms found in human societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, Attitude (psychology), attitudes ...

design elements of the

Armenian Armenian may refer to: * Something of, from, or related to Armenia, a country in the South Caucasus region of Eurasia * Armenians, the national people of Armenia, or people of Armenian descent ** Armenian diaspora, Armenian communities around the ...

nation with modern fashion trends; with a fresh, contemporary feel. The brand stands for quality, style and class and is a fashion label that extends beyond aesthetics by combining tradition, fashion and art. SINOIAN appeals to the conscience of the people. At a time when nations are growing apart from each other SINOIAN is building a bridge between tradition and the modern age.

Eurovision

In May 2015 SINOIAN was chosen to represent Armenia at the first-ever

Eurovision The Eurovision Song Contest (), often known simply as Eurovision, is an international song competition organised annually by the European Broadcasting Union (EBU) among its members since 1956. Each participating broadcaster submits an origina ...

fashion show "Fashion For Europe" in

Vienna Vienna ( ; ; ) is the capital city, capital, List of largest cities in Austria, most populous city, and one of Federal states of Austria, nine federal states of Austria. It is Austria's primate city, with just over two million inhabitants. ...

. The SINOIAN fashion house successfully presented eight pieces of its new collection during the show. Other participants were amongst others

Michael Michalsky Michael Michalsky (born 23 February 1967) is a German fashion designer. He is the founder and head designer of the fashion label ''Michalsky''. He is also the creative director of the luxury handbag manufacturer Modern Creation Munich, MCM since ...

for Germany, Galia Lahav for Israel, Ivana Helsinki for Finland, Agnesa Vuthaj fashion for Albania,

Calzedonia Oniverse Holding S.p.A. (), known as Oniverse (formelly Calzedonia Group) is an Italian people, Italian fashion and retail company headquartered in Dossobuono, near Verona, Italy. Founded in 1986 by Sandro Veronesi (entrepreneur), Sandro Verone ...

for Italy and more. The fashion show was televised and attracted up to 10.000 visitors.

Collaboration

In an exclusive collaboration with renowned Armenian artist Sevada Grigoryan his paintings have become fashion pieces for the very first time. The "Sevada Collection" by SINOIAN is based on the paintings of Sevada Grigoryan. The collection consists of six designer T-shirts, both for women and men.Men's fashion pieces of the "Sevada Collection" by Armenian fashion brand SINOIAN
Retrieved December 12, 2015.

References

External links

* {{Official website, name=SINOIAN homepage, http://www.sinoian.com/ Clothing brands of Germany Retail companies established in 2013 Clothing retailers of Germany High fashion brands Clothing brands Armenian diaspora German people of Armenian descent Armenian clothing Armenian fashion designers