SIMÁN is a

department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store under one roof, each area ("department") specializing in a product category. In modern major cities, the department store mad ...

from

El Salvador El Salvador, officially the Republic of El Salvador, is a country in Central America. It is bordered on the northeast by Honduras, on the northwest by Guatemala, and on the south by the Pacific Ocean. El Salvador's capital and largest city is S ...

, has 100 years of operation and currently has regionalized along

Central America Central America is a subregion of North America. Its political boundaries are defined as bordering Mexico to the north, Colombia to the southeast, the Caribbean to the east, and the Pacific Ocean to the southwest. Central America is usually ...

History

SIMÁN was founded on December 8, 1921, by Don J. J. Simán, of Palestinian origin, when he decided to open a small shop in the commercial area of the

San Salvador San Salvador () is the Capital city, capital and the largest city of El Salvador and its San Salvador Department, eponymous department. It is the country's largest agglomeration, serving as the country's political, cultural, educational and fin ...

downtown. Its first name was "JOSE J. SIMÁN ", then when the children integrated into the business, its name changed to" JOSE J. SIMÁN e HIJOS. "Later it was incorporated as a limited company under the name: "ALMACENES SIMÁN S.A." For the 1960s, the store moved to larger premises in the Salvadoran capital downtown, later becoming a limited company with variable capital so that now the name is "ALMACENES SIMÁN S.A. de C.V. "(ALSISA) Its construction began in 1967 and then became in 1970 in the first department store in

and the largest in

. The store transferred its operations to the new branch in the Plaza Mundo shopping mall in September 2010 and it is currently headquartered in the Lifestyle Center La Gran Via. In 1974 a large parking was built at the downtown store, now closed, and the original store located in the center of the capital was expanded. In 1983 Almacenes SIMÁN decided to expand its operations by acquiring a building located in the largest shopping center of

at the time now called Metrocentro. In 1986, due to the earthquake that shook the city of

, the Central Branch is damaged, so it was decided to open a small branch in La Casona located in Colonia Escalon in

. There is currently operating the Centro Comercial Galerias. In 1990 is opened the third branch of Departments in the second largest city of

, Santa Ana with a total sales area of over 1,500 square meters, and then is moved to the Metrocentro Santa Ana shopping mall in the year 1998. In 1993, Almacenes SIMÁN extended to the neighboring country

Guatemala Guatemala, officially the Republic of Guatemala, is a country in Central America. It is bordered to the north and west by Mexico, to the northeast by Belize, to the east by Honduras, and to the southeast by El Salvador. It is hydrologically b ...

in a branch in Los Próceres Shopping Center located in Zona 10 of

Guatemala City Guatemala City (, also known colloquially by the nickname Guate), is the Capital city, national capital and largest city of the Guatemala, Republic of Guatemala. It is also the Municipalities of Guatemala, municipal capital of the Guatemala Depa ...

. In 1994, Almacenes SIMÁN opens a fourth branch in San Miguel, the third largest city of

. On December 7, 1994, officially inaugurated the branch Galerias, located in the Centro Comercial Galerias shopping center, where La Casona is located. (corporate offices were located in this shopping center). In 2002 Almacenes SIMÁN acquired the Galerias Santo Domingo Shopping Center in the capital of

Nicaragua Nicaragua, officially the Republic of Nicaragua, is the geographically largest Sovereign state, country in Central America, comprising . With a population of 7,142,529 as of 2024, it is the third-most populous country in Central America aft ...

, beginning operations in a third Central American country. In 2003, SIMÁN opened its second store in the Republic of

, in the trendy Miraflores mall. In 2004 SIMÁN opened a new store in the Lifestyle Center La Gran Via in Antiguo Cuscatlan in

. On November 6, 2008 opened its third store in Guatemala City, located in Zona 10 in the Oakland Mall. In the same month, is opened a branch in the Metrocentro Managua Shopping mall in

. Later expands in 2009 by opening operations in

Costa Rica Costa Rica, officially the Republic of Costa Rica, is a country in Central America. It borders Nicaragua to the north, the Caribbean Sea to the northeast, Panama to the southeast, and the Pacific Ocean to the southwest, as well as Maritime bo ...

in the newest Mall of Grupo Roble, Multiplaza in the city of Escazu in the capital San Jose. In 2010, they opened another branch in Soyapango, located in stage IV of Plaza Mundo shopping mall to replace the branch closed in the downtown of the capital. In 2015 opened the fourth store in

, located in Carretera a El Salvador in the Pradera Concepcion Mall.

Campaign "Es Tiempo De Vivir" (Is Time to live) new image 2010

In order to update the image of SIMÁN, the singer David Bisbal was hired in 2010, touring

and launching the new image of the company with the campaign "Tribute to women" and "It is Time to live." The campaign was successful as the first to win a prize

billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...

in Central America, for the best marketing campaign using an artist David Bisbal.

"Tribute to women" (Base of the campaign)

Branches

As of January 2024: * : # Lifestyle Center La Gran Via # Centro Comercial Galerias # Metrocentro San Salvador # Metrocentro Santa Ana # Metrocentro San Miguel # Plaza Mundo #Outlet * : # Centro Comercial Próceres # Centro Comercial Miraflores # Centro Comercial Oakland Mall # Quetzaltenango, Interplaza Xela # Santa Catarina Pinula, Centro comercial Pradera Concepción * (as of January 2024): # Estelí, Multicentro Estelí # León #

Managua Managua () is the capital city, capital and largest city of Nicaragua, and one of the List of largest cities in Central America, largest cities in Central America. Located on the shores of Lake Managua, the city had an estimated population of 1, ...

, Galerías Santo Domingo # Managua, Metrocentro * : # Alajuela, Alajuela City Mall # Curridabat – Provincia San José, Multiplaza del Este # San José - Escazú - Multiplaza Escazú

Alliance Inditex

ALSISA is in charge of operating the franchise since 2002 of the Spanish group Inditex in

with the clothing stores Zara, Pull and Bear, Bershka, Massimo Dutti and

Stradivarius A Stradivarius is one of the string instruments, such as violins, violas, cellos, and guitars, crafted by members of the Stradivari family, particularly Antonio Stradivari (Latin: Antonius Stradivarius), in Cremona, Italy, during the late 17th ...

. It began operations with the opening of the first store Zara in

located in

, now has 18 stores which are located in:

References

{{reflist

External links

www.siman.com
San Salvador Department stores of El Salvador Retail companies established in 1921 Salvadoran brands Department stores of Central America Retail companies of Costa Rica Retail companies of Honduras Retail companies of Guatemala