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SGAG is a Singaporean
social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
website and news media company based in
Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...
. The company was founded by Karl Mak and Adrian Ang on 14 November 2011, as a Singaporean
spin-off Spin-off, Spin Off, Spin-Off, or Spinoff may refer to: Entertainment and media *Spinoff (media), a media work derived from an existing work *''The Spinoff'', a New Zealand current affairs magazine * ''Spin Off'' (Canadian game show), a 2013 Canad ...
of the popular social media website, 9GAG. Since the website's incorporation on April 10, 2013, it has 1.1 million likes on Facebook, 587k followers on Twitter and 701k followers on Instagram as of February 2022.


History

The company was co-founded as a Facebook page in 2011 by
Singapore Management University Singapore Management University (SMU) is a publicly funded private university in Singapore. Founded in 2000, SMU is the third oldest autonomous university in the country, modelling its education after the Wharton School. The university is trip ...
students Karl Mak and Adrian Ang during one of their university classes, with the idea of having a Singapore version of 9GAG, with a focus on issues in Singapore and local Internet memes. The company first started going viral after its founders posted a meme after McDonald's Singapore ran out of curry sauce at its outlets, and has since then become popular among the youth for its funny video portrayals by Annette Lee as "Sue Ann" and "Suezanna Chole Tan".


Website, mobile app platform, MGAG and PGAG

In December 2014, SGAG first launched its website where users can sign up for an account and publish their own content on the website. The website also has a leaderboard that rewards active participants with a certain number of points per action, with top users standing a chance to win prizes. In addition to launching a new website, the company also released the mobile app version of their website on both Android and iOS. On August 5, 2015, SGAG launched MGAG, the Malaysian branch of the company. MGAG also started off as a Facebook page before launching their own website. On January 21, 2018, PGAG, the Filipino branch of the company, was launched by SGAG. On November 27, 2019, SGAG launched "Off-Track", a strategy card game.


External links

*Singapore
SGAG Official Website
*Malaysia
MGAG Official Website
*Philippines
PGAG Official Website


References

{{Reflist Singaporean entertainment websites Internet properties established in 2011 Singaporean companies established in 2011 Singaporean brands