''SFX Cassette Magazine'' was a short-lived

British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories and Crown Dependencies. * British national identity, the characteristics of British people and culture ...

music magazine published in the very early 1980s (not to be confused with ''

SFX magazine ''SFX'' is a British magazine covering the topics of science fiction and fantasy. Its name is a reference to the abbreviated form of "special effects". Description ''SFX'' magazine is published every four weeks by Future plc and was founded in 19 ...

'', a best-selling science fiction magazine published continuously since 1995). The distinguishing feature of SFX was its format: rather than traditional print media, the magazine was distributed in the form of a one-hour

cassette Cassette may refer to: Technology * Cassette (format) (or ''cassette tape''), a format that contains magnetic tape for audio, video, and data storage and playback * Compact Cassette, a worldwide standard for analog audio recording and playback ...

. Magazines were sold as cassettes twist-tied to an 8-1/4" x 11-3/4" cardboard backing. The tag line of each issue: "The Only Music Magazine on C-60." The format of each issue was similar to a

radio show A radio program, radio programme, or radio show is a segment of content intended for broadcast on radio. It may be a one-time production, or part of a periodically recurring series. A single program in a series is called an episode. Radio netw ...

, featuring news and interviews with pop stars (mostly but not exclusively British) and others involved with the music industry; reviews of record releases given by other musicians and artists; previews of upcoming album releases; unsigned band demo recordings; occasional features on culture, fashion and football (soccer); and three or four commercials per issue. The concept was conceived and developed by Hugh Salmon, then an account executive at

Ogilvy & Mather Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City a ...

, and edited by the ''

NME ''New Musical Express'' (''NME'') is a British music, film, gaming and culture website, bimonthly magazine, and brand. Founded as a newspaper in 1952, with the publication being referred to as a "Rock music, rock inkie", the ''NME'' would be ...

'' journalist Max Bell. Notable interviews included

Paul McCartney Sir James Paul McCartney (born 18 June 1942) is an English singer, songwriter and musician who gained global fame with the Beatles, for whom he played bass guitar and the piano, and shared primary songwriting and lead vocal duties with John ...

talking for the first time about his feelings of the

murder of John Lennon On the evening of 8 December 1980, the English musician John Lennon, formerly of the Beatles, was shot and fatally wounded in the archway of the Dakota, his residence in New York City. The killer, Mark David Chapman, was an American Beatles fa ...

, and SFX provided the first opportunity for

Jools Holland Julian Miles Holland (born 24 January 1958) is an English pianist, bandleader, singer, composer and television presenter. He was an original member of the band Squeeze and has worked with many artists including Marc Almond, Jayne County, To ...

, keyboard player of the band Squeeze, and

Paula Yates Paula Elizabeth Yates (24 April 1959 – 17 September 2000) was a Welsh television presenter and writer. Yates is best known for her work on two television programmes, '' The Tube'' and ''The Big Breakfast''. She was subjected to intense media ...

talking about her relationship with

Bob Geldof Robert Frederick Zenon Geldof (; born 5 October 1951) is an Irish singer-songwriter and political activist. He rose to prominence in the late 1970s as the lead singer of the Irish rock band the Boomtown Rats, who achieved popularity as part ...

. They both went on to present the TV programme ''

The Tube The London Underground (also known simply as the Underground or as the Tube) is a rapid transit system serving Greater London and some parts of the adjacent home counties of Buckinghamshire, Essex and Hertfordshire in England. The Undergro ...

''. The publication was short lived, running from November 1981 through the summer of 1982. There were at least 19 known issues published. Taken as a whole, the SFX cassettes capture a narrow slice of music and

pop culture Popular culture (also called pop culture or mass culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as popular art pop_art.html" ;"title="f. pop art">f. pop artor mass art, some ...

as the

punk Punk or punks may refer to: Genres, subculture, and related aspects * Punk rock, a music genre originating in the 1970s associated with various subgenres * Punk subculture, a subculture associated with punk rock, or aspects of the subculture s ...

/ new wave movement was becoming more mainstream in content and performance.

List of issues

Creators

Max Bell continued to write for publications including ''

The Daily Californian ''The Daily Californian'' (''Daily Cal'') is an independent, student-run newspaper that serves the University of California, Berkeley, campus and its surrounding community. History 20th century ''The Daily Californian'' became independent fro ...

'', ''

LA Weekly ''LA Weekly'' is a free weekly alternative newspaper in Los Angeles, California. The paper covers music, arts, film, theater, culture, and other local news in the Los Angeles area. ''LA Weekly'' was founded in 1978 by Jay Levin (among others), ...

'' and ''

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...

''. Hugh Salmon went on to manage Ogilvy Thailand, and wrote his first play, ''Into Battle'', which was premiered at Greenwich Theatre in London in October 2021.

References

{{reflist 1981 establishments in the United Kingdom 1982 disestablishments in the United Kingdom Music magazines published in the United Kingdom Defunct music magazines published in the United Kingdom Magazines established in 1981 Magazines disestablished in 1982