Sony SAB is an Indian

Hindi Modern Standard Hindi (, ), commonly referred to as Hindi, is the Standard language, standardised variety of the Hindustani language written in the Devanagari script. It is an official language of India, official language of the Government ...

-language

general entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but it is more likely to be one of the activities or events that have developed over thousands ...

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...

channel owned by

Culver Max Entertainment Culver Max Entertainment Pvt. Ltd., Trade name, trading as Sony Pictures Networks India (SPN or SPNI), is an Indian media conglomerate owned by Sony Pictures Television. SPN manages and operates 26 television channels, the streaming media platf ...

. Launched on 23 April 1999, the channel was formerly known as SAB TV.

History

Sony SAB was launched as SAB TV by Gautam Adhikari and Markand Adhikari under their company Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005 and rebranded it as Sony SAB, with a new focus on general entertainment and eventually turning itself into a youth channel. In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network. However, it was only after September 2011, when the logo changed to 'Sony SAB' officially renewing the channel's name. The high-definition feed of the channel was launched on 5 September 2016. ''Yes Boss'' is one of the longest-running show on the channel. After ''Yes Boss'', ''

Taarak Mehta Ka Ooltah Chashmah ''Taarak Mehta Ka Ooltah Chashmah'' (), often abbreviated as ''TMKOC'', is an Indian sitcom and Indian comedy based on the weekly column ''Duniya Ne Undha Chasma'' by Tarak Mehta for the magazine '' Chitralekha''. Produced by Asit Kumarr Modi ...

'' became the longest-running show.

Programming

References

Television stations in Mumbai Television channels and stations established in 1999 Hindi-language television stations Sony Pictures Networks India Hindi-language television channels in India Sony Pictures Entertainment Entertainment-related YouTube channels Hindi-language YouTube channels Culver Max Entertainment {{India-tv-stub