Viaplay TV is a Dutch commercial sports television channel owned by

Viaplay Group Viaplay Group AB, formerly known as Nordic Entertainment Group AB (NENT Group), is a Swedish media and entertainment company headquartered in Stockholm. The company operates the video streaming services Viaplay, advertising-funded TV and radio ...

. The channel was launched on

SBS9 SBS9 is a Dutch commercial television channel owned by Talpa Network through Talpa TV. The channel was launched on 1 January 2015 at 12:00 CET with a movie marathon. The channel can be received via all television providers in the Netherlands. O ...

on 5 April 2024. On 14 March 2025, it started broadcasting on its own position, and started a supplementary premium service.

History

On SBS9's slot

On 2 April 2024,

announced a partnership with Talpa under which

was renamed Viaplay TV effective 5 April. The channel was used to cross-promote the

Viaplay Viaplay is a Swedish video streaming service owned by Viaplay Group. History Originally owned by Modern Times Group, it was launched in May 2007 as Viasat On Demand. It was rebranded as Viaplay in 2011. Viaplay released its first origina ...

streaming service by featuring broadcasts of selected sports properties from the service, such as

Formula One Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...

, PDC darts, and

Premier League The Premier League is a professional association football league in England and the highest level of the English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Football Lea ...

football.

Own channel

On 14 March 2025, in anticipation for the start of the 2025 Formula One season, the channel split into 2, with the Viaplay TV name becoming a cable sports channel, while the former Viaplay TV channel position reverted back to SBS9. Viaplay TV also launched a premium channel, Viaplay TV+, initially available on ODIDO and DELTA, starting on the same day.

References

External links

* {{Television in the Netherlands Television channels in the Netherlands Television channels and stations established in 2024 2024 establishments in the Netherlands Sports television in the Netherlands