The Search, Analytics and Social Media Conference (SASCon) is an annual UK marketing conference series focused on
search engine marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine op ...
,
social media marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for ...
and
search engine optimisation.
[News in brief]
''Manchester Evening News'' The conference takes place in Manchester over 2 days and includes seminars, workshops and discussion panels. Venues have included
Bridgewater Hall (2010), The Hive (2011–2012) and
Manchester Metropolitan University Business School (2013–2014).
[ Thursday, July 23, 2020 ]
History
The conference was created by Richard Gregory, Simon Wharton, Pete Young, Peter Cobley, Ben McKay and Richard Hudson
in 2009. Past keynote speakers include
Mike Little, co-founder of
WordPress
WordPress (WP or WordPress.org) is a free and open-source software, free and open-source content management system (CMS) written in PHP, hypertext preprocessor language and paired with a MySQL or MariaDB database with supported secure hypert ...
.
See also
*
Search engine optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or " organic" results) rather than di ...
*
Social media optimization
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news, bookmarking s ...
*
Search engine marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine op ...
*
Search Engine Strategies
References
External links
* {{Official website, http://www.sascon.co.uk}
Analytics and Social Media
Search engine optimization
Recurring events established in 2009
Internet marketing trade shows