SABC 3 (stylised as S3) is a South African
free-to-air
Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscripti ...
public television network owned by the
South African Broadcasting Corporation
The South African Broadcasting Corporation (SABC) is the public broadcaster in South Africa, and provides 19 radio stations ( AM/ FM) as well as six television broadcasts to the general public. It is one of the largest of South Africa's stat ...
(SABC). It carries programming in English and, few in other South African languages. It has a number of its own reality and talk shows and had lately introduced a new series called “The Estate”.
As of June 2018, it has been broadcasting in high definition.
In April 2021, the channel rebranded and is stylised as S3.
History
On 1 January 1981, two services were introduced, TV2 broadcasting in
Zulu and
Xhosa and TV3 broadcasting in
Sotho and
Tswana, both targeted at a Black urban audience. The main channel, now called TV1, was divided evenly between English and Afrikaans, as before. In 1986, a new service called TV4 was introduced, carrying sports and entertainment programming, using the channel shared by TV2 and TV3, which stopped broadcasting at 9:30pm.
In 1991, TV2, TV3 and TV4 were combined into a new service called CCV (Contemporary Community Values). A third channel was introduced known as TSS, or TopSport Surplus, TopSport being the brand name for the SABC's sport coverage, but this was replaced by NNTV (National Network TV), an educational, non-commercial channel, in 1994.
In 1996, the SABC reorganised its three TV channels with the aim of making them more representative of the various language groups. These new channels were called
SABC 1
SABC 1 is a South African public television network operated by the South African Broadcasting Corporation (SABC) which carries programming in English and Nguni.
It was created in 1996, after the SABC restructured its television channels. SABC ...
,
SABC 2
SABC 2 is a South African family public television channel owned by the South African Broadcasting Corporation (SABC). SABC 2 broadcasts programming in English, Sepedi, Afrikaans, Venda, and Tsonga.
As of August 2018, the channel started broad ...
and SABC 3.
SABC3 inherited many of its programs from TV1,
South Africa's apartheid
Apartheid (, especially South African English: , ; , "aparthood") was a system of institutionalised racial segregation that existed in South Africa and South West Africa (now Namibia) from 1948 to the early 1990s. Apartheid was ...
-era "white" channel. SABC 3 is targeted at South Africa's affluent English-speaking community; the channel's primary target market is viewers aged 18 to 49. It screens a combination of international programming from the United States and United Kingdom, as well as locally produced
soap opera
A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored ...
s,
talk show
A talk show (or chat show in British English) is a television programming or radio programming genre structured around the act of spontaneous conversation.Bernard M. Timberg, Robert J. Erler'' (2010Television Talk: A History of the TV Talk S ...
s and
drama series
In film and television, drama is a category or genre of narrative fiction (or semi-fiction) intended to be more serious than humorous in tone. Drama of this kind is usually qualified with additional terms that specify its particular super- ...
. SABC 3 ranks fourth out of South Africa's five analogue channels in audience ratings.
Programming
SABC3 is the only SABC channel to feature a large proportion of international series. It has deals with studio companies in the US and various television networks in the
UK to air some series with a few months' delay from their international airdates.
Soapies, dramas and telenovelas
The channel is known for its longest-running soapie ''
Isidingo'', and previously aired local dramas such as'' High Rollers'', and popular international soaps ''
Days of Our Lives
''Days of Our Lives'' (also stylized as ''Days of our Lives''; simply referred to as ''Days'' or ''DOOL'') is an American television soap opera that streams on the streaming service Peacock (streaming service), Peacock. The soap, which aired on ...
'' and ''
The Bold and the Beautiful
''The Bold and the Beautiful'' (often referred to as ''B&B'') is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. It premiered on March 23, 1987, as a sister show to the Bells' other soap opera ''The Yo ...
'', which SABC3 stopped airing because of financial constraints. This upset viewers fond of the soapie and started a petition to keep the show running. The channel currently offers international dramas such as ''
Knightfall'', ''
NCIS NCIS or N.C.I.S. may refer to:
Law enforcement
* National Criminal Intelligence Service, the predecessor to the Serious Organised Crime Agency of the United Kingdom
* Naval Criminal Investigative Service, a United States law enforcement and intelli ...
'', ''
House of Cards'', ''
MotherFatherSon'', ''
Line of Duty'', ''
El Chapo'' & ''
Killing Eve''. In April 2021, the channel introduced a new local drama "The Estate" as well as three new telenovelas like
Orphans Of A Nation,
The Bay and
The Red Room.
Children and education
The channel has local children's content such as Challenge SOS, Talent on Track, Yum.Me and Hectic on 3, along with and international catalogue of kids and teens entertainment from
Disney
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
and
Nickelodeon
Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
. This includes kids shows such as ''
Mickey Mouse Clubhouse
''Mickey Mouse Clubhouse'' is an American interactive computer-animated children's television series which aired from May 5, 2006, to November 6, 2016 on the Disney Channel. Produced by Disney Television Animation, it is the first computer-ani ...
'', ''
Go Jetters
''Go Jetters'' is a British 3D animated television series, airing on CBeebies and is also available on BBC iPlayer. A geography-based programme, it was commissioned by CBeebies controller Kay Benbow and is a co-production of CBeebies In-hous ...
'' and ''
My Friends Tigger & Pooh
''My Friends Tigger & Pooh'' is an American computer-animated children's television series on Disney Channel as part of the Playhouse Disney block. It was inspired by A. A. Milne's '' Winnie-the-Pooh''. The series was developed by Walt Disn ...
'', as well as teen shows such as ''
Victorious
''Victorious'' (stylized as ''VICTORiOUS'') is an American sitcom created by Dan Schneider that originally aired on Nickelodeon, debuting on March 27, 2010, and concluding on February 2, 2013 after four seasons. The series revolves around asp ...
'', ''
iCarly
''iCarly'' is an American teen sitcom created by Dan Schneider, which originally aired on Nickelodeon from September 8, 2007, to November 23, 2012. The series tells the story of Carly Shay ( Miranda Cosgrove), a teenager who creates and hos ...
'', ''
Wizards of Waverly Place
''Wizards of Waverly Place'' is an American fantasy teen sitcom created by Todd J. Greenwald that aired on Disney Channel for four seasons between October 2007 and January 2012. The series centers on Alex Russo (Selena Gomez), a teenage w ...
'', ''
Shake It Up'', ''
Cory in the House
''Cory in the House'' is an American television sitcom which aired on the Disney Channel from January 12, 2007, to September 12, 2008, and was a spin-off from the Disney Channel show ''That's So Raven''. The show focuses on Cory Baxter, who ...
'', ''
Girl Meets World'', ''
Sam & Cat
''Sam & Cat'' is an American teen sitcom that originally aired from June 8, 2013, to July 17, 2014, on Nickelodeon. It is a spin-off of two TV shows ''iCarly'' and '' Victorious'', which Dan Schneider also created. It stars Jennette McCurdy a ...
'', ''
Winx Club
''Winx Club'' is an animated series co-produced by Rainbow SpA and later Nickelodeon. It was created by Italian animator Iginio Straffi. The show is set in a magical universe that is inhabited by fairies, witches, and other mythical creatures. ...
'', ''
Violetta'', ''
Polly Pocket
Polly Pocket is a toy line of dolls and accessories first founded and designed by Chris Wiggs in 1983 and licensed by Bluebird Toys from 1989 until both entities/properties were acquired by Mattel in 1998.
History
Polly Pocket was first design ...
'', ''
Kuu Kuu Harajuku'', ''
Sanjay and Craig
''Sanjay and Craig'' is an American animated sitcom created by Jim Dirschberger, Jay Howell, and Andreas Trolf for Nickelodeon. Produced by Will McRobb and Chris Viscardi, the series revolves around Sanjay, voiced by Maulik Pancholy, and his be ...
'', ''
Henry Danger
''Henry Danger'' is an American comedy television series created by Dan Schneider and Dana Olsen that aired on Nickelodeon from July 26, 2014 to March 21, 2020. The series stars Jace Norman, Cooper Barnes, Riele Downs, Sean Ryan Fox, Ella A ...
'', ''
Nowhere Boys'', ''
Noah & Saskia'', ''
Spellbinder'', ''
Spellbinder: Land of the Dragon Lord'' and ''Hectic on 3''. Unlike its sister channels, SABC 3 has less programming from the SABC Education banner.
Series
SABC3 used to license and produce local versions of international series like
NBC
The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters ...
's ''
The Apprentice'',
BBC's ''
The Weakest Link
''Weakest Link'' (also known as ''The Weakest Link'') is a television game show which first appeared in the United Kingdom on BBC Two on 14 August 2000 and originally ended on 31 March 2012 when its host Anne Robinson completed her contract. ...
'' and
Bravo
Bravo(s) or The Bravo(s) may refer to:
Arts and entertainment Music Groups and labels
* Bravo (band), a Russian rock band
* Bravo (Spanish group), represented Spain at Eurovision 1984
*Bravo Music, an American concert band music publishing compan ...
's ''
Top Chef
''Top Chef'' is an American reality competition television series which premiered on Bravo on March 8, 2006. The show features chefs competing against each other in culinary challenges. The contestants are judged by a panel of professional che ...
''. The South African adaptions of ''The Apprentice'' and ''The Weakest Link'' have been off air and out of production for longer than 10 years.
In 2017,
Hlaudi Motsoeneng who was then COO of the SABC, decreed that SABC TV stations should broadcast 90% local content. The decree turned out to be unsuccessful, as the local productions were the least watched on the channel.
After some time, their flagship international series returned, such as
Survivor
Survivor(s) may refer to:
Actual survivors
*
*Last survivors of historical events
Arts, entertainment, and media Fictional entities
* Survivors, characters in the 1997 ''KKnD'' video-game series
* ''The Survivors'', or the ''New Survivors Found ...
and
The Amazing Race
''The Amazing Race'' is an adventure reality game show franchise in which teams of two people race around the world in competition with other teams. The ''Race'' is split into legs, with teams tasked to deduce clues, navigate themselves in forei ...
. The channel currently has reality series such as
Judge Faith
''Judge Faith'' is a syndicated American arbitration-based reality court show presided over by former Manhattan Assistant District Attorney Faith Jenkins
Faith Elizabeth Lattimore ( Jenkins; born September 21, 1977) is an American attorney ...
, Ready for Love and Christina Milian:Turned up. The channel also offers nature documentaries from
National Geographic and
BBC Earth
BBC Earth is a brand used by BBC Studios since 2009 to market and distribute the BBC's natural history content to countries other than the United Kingdom. BBC Studios is the commercial arm of the public service broadcaster.
BBC Earth commerc ...
.
Music
The channel also focuses on adult contemporary and urban music and has music specials from local and international artists. Shows like The Mic, Base 3 and Tapestry are aired on the channel. SABC 3 broadcasts Koze Kuse from
SABC 1
SABC 1 is a South African public television network operated by the South African Broadcasting Corporation (SABC) which carries programming in English and Nguni.
It was created in 1996, after the SABC restructured its television channels. SABC ...
from August 2019 to April 2021.
Talk and magazine
SABC 3 has a heavy focus on local and international talk and magazines such as the breakfast show Expresso,
Afternoon Express,
The Real
In continental philosophy, the Real refers to the remainder of reality that cannot be expressed, and which surpasses reasoning. In Lacanianism, it is an "impossible" category because of its opposition to expression and inconceivability.
...
, The Scoop and
Harry (talk show)
''Harry'' is an American syndicated talk show hosted by Harry Connick Jr.
Joseph Harry Fowler Connick Jr. (born September 11, 1967) is an American singer, pianist, composer, actor, and television host. He has sold over 28million albums wo ...
.
Sports
SABC3 broadcasts All
Cricket South Africa
Cricket South Africa (CSA) is the governing body for both professional and amateur cricket in South Africa. In 1991, the separate South African Cricket Union and the South African Cricket Board merged to form the United Cricket Board of South Afr ...
Inbound Tours Of The Momentum Proteas And Proteas Men's Team.It Also Broadcasts The
Bundesliga
The Bundesliga (; ), sometimes referred to as the Fußball-Bundesliga () or 1. Bundesliga (), is a professional association football league in Germany. At the top of the German football league system, the Bundesliga is Germany's primary footbal ...
On Weekends,
Women's Super League
The Women's Super League (WSL), currently known as the Barclays Women's Super League (BWSL) for sponsorship reasons, is the highest league of women's football in England. Established in 2010, it is run by the Football Association and features t ...
The Sasol League And The Hollywoodbets Super League.It Also Broadcasts
LFC TV On It's Sports Show Sports Arena Including WSB Horseracing,
Formula E
Formula E, officially the ABB FIA Formula E World Championship, is a single-seater motorsport championship for electric cars. The series was conceived in 2011 in Paris by FIA president Jean Todt and Spanish businessman Alejandro Agag, w ...
,
FIA WRC,
Extreme E
Extreme E is an FIA-sanctioned international off-road racing series that uses spec silhouette electric SUVs to race in remote parts of the world, such as the Saudi Arabian desert or the Arctic. All racing locations are chosen to raise awareness ...
And Sports Highlights. The Channel Also Provides Overflow Space For
CAF Competitions And
Premier Soccer League
Premier is a title for the head of government in central governments, state governments and local governments of some countries. A second in command to a premier is designated as a deputy premier.
A premier will normally be a head of govern ...
Matches.
News and current affairs
The channel serves news for English speakers, simulcasting news broadcasts with their
SABC NEWS CHANNEL. It also has local and international current affairs and documentaries. SABC 3 also broadcast
Deutsche Welle &
DW News all the way from Germany in English. In April 2021, SABC 3 has a new current affairs news programme called Prime NEWS On 3, now it will be broadcasting Weekdays at 8pm & Weekends at 6pm.
Movies
The channel provides action, horror, drama, comedy, sci-fi, adventure, thriller, romance and fantasy movies during primetime. SABC 3 is well known for broadcasting popular
Bollywood
Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...
movies in their original
Hindi
Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan languages, Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of North India, northern, Central India, centr ...
&
Tamil soundtrack.
See also
*
List of South African media
References
External links
*
{{DEFAULTSORT:Sabc 3
Television stations in South Africa
Television channels and stations established in 1996
English-language television stations in South Africa
Afrikaans-language television