Ryan Steelberg is a seasoned technology executive and pioneer of digital and data-driven businesses. He is currently the Co-Founder, President, and CEO of Veritone, Inc., a leading AI software and services company, public on
NASDAQ
The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second ...
(VERI). He also serves on its Board of Directors.
Previously, he served as the President of Veritone, from 2015 to 2022. Prior to Veritone, Mr. Steelberg served as Chief Executive Officer of Brand Affinity Technologies, Inc. Prior to that, he served as the Head of Broadcast at
Google
Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
Inc. From 2002 to 2007, he was the Co-Founder and President of dMarc Broadcasting, an advertising technology company that was acquired by Google Inc. in 2006. From 1998 to 2000, he served as President and CEO of 2CAN Media, a company that was acquired by CMGi. From 1995 to 1998 he served as President of AdForce, a company that was also acquired by CMGi in September of 1999, after its IPO earlier that year.
Early life
Ryan Scott Steelberg was born in Northridge, California. He attended
Corona del Mar High School
Corona del Mar High School (CdM) is a public school located in the Eastbluff neighborhood of Newport Beach, California, and belongs to the Newport-Mesa Unified School District. It is a combination of a middle school (7th and 8th grades) and a h ...
in Newport Beach, California. He later attended the
University of California, Los Angeles
The University of California, Los Angeles (UCLA) is a public university, public Land-grant university, land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a Normal school, teachers colle ...
, where he majored in biology.
Business career
AdForce (CMGi)
Steelberg launched his career by co-founding
AdForce
Chad Steelberg is an American serial entrepreneur who co-founded AdForce (IPO), 2CAN Media (Sold to CMGi), and dMarc Broadcasting (Sold to Google). Most recently, Chad Steelberg co-founded Veritone. along with his brother, Ryan Steelberg, and ...
with his brother
Chad Steelberg
Chad Steelberg is an American serial entrepreneur who co-founded AdForce (IPO), 2CAN Media (Sold to CMGi), and dMarc Broadcasting (Sold to Google). Most recently, Chad Steelberg co-founded Veritone. along with his brother, Ryan Steelberg, and ...
in 1995.
AdForce
Chad Steelberg is an American serial entrepreneur who co-founded AdForce (IPO), 2CAN Media (Sold to CMGi), and dMarc Broadcasting (Sold to Google). Most recently, Chad Steelberg co-founded Veritone. along with his brother, Ryan Steelberg, and ...
(formerly ADFC on
NASDAQ
The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second ...
), became the world's largest centralized independent ad serving and management solution. It was acquired by
CMGI
Steel Connect, Inc. is an American company that provides supply chain management services to software companies. During the dot-com bubble, the company, which was then known as CMGI, Inc., had a market capitalization of $41 billion and owned the ...
after going public for more than $500 million in 1999. In 2000, AdForce won the
Smithsonian Award The ''Computerworld'' Smithsonian Award is given out annually to individuals who have used technology to produce beneficial changes for society. Nominees are proposed by a group of 100 CEOs of information technology companies. The award has been gi ...
for the Best Technology in IT.
2CAN Media (CMGi)
In 1998, the Steelbergs founded 2CAN Media, an internet advertising sales organization, which grew to become the 3rd largest internet advertising sales organization of its kind. It was also later sold to
CMGI
Steel Connect, Inc. is an American company that provides supply chain management services to software companies. During the dot-com bubble, the company, which was then known as CMGI, Inc., had a market capitalization of $41 billion and owned the ...
for over $50 million in a merger with Adsmart/Engage Media.
dMarc Broadcasting (Google)
In 2002, the Steelbergs co-founded DMarc Broadcasting, the largest centralized radio advertising network and digital automation company servicing more than 4,600 Radio Broadcasters. DMarc was acquired by
Google
Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
in February 2006 for $102 million in cash, with revenue targets that pushed the deal upwards of $1.2B. As of January 2009, total payouts have exceeded $400 million in cash.
Brand Affinity Technologies
In 2007, Ryan co-founded along with his brother Chad, Brand Affinity Technologies, a technology and marketing services company.
Veritone
In 2014, Ryan and his brother Chad co-founded artificial intelligence company Veritone. Veritone is traded on the NASDAQ public exchange under the symbol VERI.
Accolades
The Steelbergs have been named by the
Orange County Business Journal
The ''Orange County Business Journal'' is a weekly print and online newspaper covering business in Orange County, California. The paper is the second largest business journal in California after the ''Los Angeles Business Journal''.Ernst & Young
Ernst & Young Global Limited, trade name EY, is a multinational corporation, multinational professional services partnership headquartered in London, England. EY is one of the largest professional services networks in the world. Along with Delo ...
's "Entrepreneur of the Year" in 2000. In 2006, Chad and Ryan Steelberg were named one of the "50 Most Powerful People in Radio" by ''Radio Ink Magazine''.
In 2009, Steelberg was named by ''
Sports Business Journal
American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes The Business Journals, which contains local business news for 44 markets in the United States, Hemmings Motor News ...
'' as one of their annual "Forty Under 40" award winners. This award honors the top 40 best and brightest young executives in the sports industry under the age of 40.
In 2011, the Steelbergs were honored with the Excellence in Entrepreneurship Awards by the
Orange County Business Journal
The ''Orange County Business Journal'' is a weekly print and online newspaper covering business in Orange County, California. The paper is the second largest business journal in California after the ''Los Angeles Business Journal''.Fortune Magazine has also recognized Steelberg as an innovator in the advertising and digital space.http://tech.fortune.cnn.com/2010/08/04/the-future-is-now-adventures-in-advertising/
References
Other sources
Kafka, Peter, "A New Scheme to Get Web Surfers to Stay Put: Photos", All Things Digital, Wall Street Journal, August 3, 2010.
Ives, Nat, "Making News Sites Stickier With Apps that Summon the Web", Advertising Age, August 3, 2010.
Olson, Mike. "Player's Choice", Wired Magazine, June 1, 2010.
Elliot, Stuart, "A Place Where Sponsors Sign Athletes", New York Times, October 18, 2009.
Helft, Miguel. "Google Encounters Hurdles in Selling Radio Advertising", New York Times, February 10, 2007.
"What the Google/dMarc "Marriage" Means for Radio", Radio Ink Magazine, February 27, 2006.
Chuang, T. "O.C. venture gets Googled", Orange County Business Journal, June 17, 2002.
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1973 birthsLiving people