
RXBAR is a protein bar produced by Chicago Bar Co., which is owned by
Kellogg's
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toas ...
. It is made with egg whites, dried fruit, nuts, and dates.
History
Peter Rahal made the first RXBAR in 2013 in his parents'
Glen Ellyn basement with co-founder Jared Smith.
As of 2017, Chicago Bar Co. employed 75 people. In October 2017, the company was acquired by
Kellogg's
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toas ...
for $600 million.
In March 2018, the company launched a line of
nut butters that contain egg whites for added protein.
On January 15, 2019, RXBAR announced a voluntary recall of certain varieties of product due to possible undeclared peanut-content.
References
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Energy food products
American snack foods
Kellogg's brands
2017 mergers and acquisitions