Ruti Zisser (born July 1974) is a lifestyle designer,

fashion designer Fashion design is the Art (skill), art of applied arts, applying design, aesthetics, clothing construction, and natural beauty to clothing and its Fashion accessory, accessories. It is influenced by diverse cultures and different trends and has va ...

wardrobe stylist A wardrobe stylist, also fashion stylist, is a consultant (or person) who selects the clothing for published editorial features, print or television advertising campaigns, music videos, concert performances, and any public appearances made by cel ...

, and business woman, publicly known by her first name, Ruti Zisser is the founder of a fashion company manufacturing and distributing her designs.

Biography

Ruth Zisser, Ruti, was born in July 21, 1974. In 1977 Zisser moved with her family to

Brussels Brussels, officially the Brussels-Capital Region, (All text and all but one graphic show the English name as Brussels-Capital Region.) is a Communities, regions and language areas of Belgium#Regions, region of Belgium comprising #Municipalit ...

, Belgium and in 1982, to

Munich Munich is the capital and most populous city of Bavaria, Germany. As of 30 November 2024, its population was 1,604,384, making it the third-largest city in Germany after Berlin and Hamburg. Munich is the largest city in Germany that is no ...

, Germany. In 1999, Zisser immigrated to Palo Alto, California (United States), where she received a permanent residence and a citizenship in 2006. Zisser's career didn't start in fashion. In her late twenties and early thirties, she worked in the tech industry. She self reflected that she was never satisfied and happy working in tech: "For many years I never had the courage to admit to myself, and to the people around me, that my heart was in a different place, far away from algorithms and artificial intelligence. The world of technology was not for me; I’ve always preferred the human touch." Zisser was married in 2002, and has three children, Yoav, Tamar and Guy.

Company

RUTI Inc. is a privately held company founded by Zisser in 2009 in her garage in

Palo Alto Palo Alto ( ; Spanish language, Spanish for ) is a charter city in northwestern Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree known as El Palo Alto. Th ...

. Zisser's company emphasizes cool, flattering and comfortable clothing for all ages. "I'm here to change your relationship with your closet. We’ve always been told that beauty hurts - that we must give up comfort in the name of style and compromise sophistication for whatever is fashionable. That’s where I come in." - Ruti Zisser

History

The first RUTI retail location opened on October 5, 2009 in Palo Alto. The second boutique opened on

Fillmore Street Fillmore Street is a street in San Francisco, California which starts in the Lower Haight, San Francisco, California, Lower Haight neighborhood and travels northward through the Fillmore District and Pacific Heights, San Francisco, California, ...

, in

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

and was designed by Nicole Hollis, a San Francisco-based interior designer. The

Santa Monica Santa Monica (; Spanish language, Spanish: ''Santa Mónica'') is a city in Los Angeles County, California, Los Angeles County, situated along Santa Monica Bay on California's South Coast (California), South Coast. Santa Monica's 2020 United Sta ...

store was the third boutique to open, and is designed by Karina Tollman and Philipp Thomanek from Israel. The 4th RUTI boutique to open was the

Berkeley Berkeley most often refers to: *Berkeley, California, a city in the United States **University of California, Berkeley, a public university in Berkeley, California *George Berkeley (1685–1753), Anglo-Irish philosopher Berkeley may also refer to ...

store on 4th St. The

Venice Venice ( ; ; , formerly ) is a city in northeastern Italy and the capital of the Veneto Regions of Italy, region. It is built on a group of 118 islands that are separated by expanses of open water and by canals; portions of the city are li ...

store opened on vibrant

Abbot Kinney Abbot Kinney (November 16, 1850 in New Brunswick, New Jersey – November 4, 1920 in Santa Monica, California) was an American Real estate development, developer, conservation movement, conservationist, water supply expert and tree expert. Kinne ...

street in 2013. Taking the success of their brick-and-mortar boutiques online, RUTI launched an eCommerce website in late 2014. In 2016, RUTI opened a new HQ office and showroom in Belmont, CA where all development and design for the RUTI label takes place. In an effort to continue the direct to consumer strategy, new boutiques are expected to open in Scottsdale, Miami and Seattle in 2018.

References

{{DEFAULTSORT:Zisser, Ruti American company founders American women company founders American businesspeople in fashion American fashion designers American women fashion designers American women business executives American business executives

Ruti Ruti may refer to: As a given name * Ruti Olajugbagbe, winner of series seven of ''The Voice UK'' * Ruti Sela, Israeli video artist * Ruti Zisser, Israeli American lifestyle designer, fashion designer, wardrobe stylist, and businesswoman As a ...

Privately held companies based in California

Living people 1974 births 21st-century American women